Area Sales Leader

Sacramento, CA, United States

At Guayakí Yerba Mate, we're about much more than just yerba mate: we believe yerba mate culture is an invitation to life. Our mantra, "COME TO LIFE," is an invitation to personal, social, ecological and cultural regeneration. The regeneration of the planet is at the heart of our business model. Every purchase of Guayakí drives positive global impact. We call it Market Driven Regeneration, and it's the driving force behind everything we do.Yerba mate. We love it, we drink it, but what, exactly, is it? Yerba mate is brewed from the nourishing leaves of the yerba mate species of holly tree (Ilex paraguariensis), which is native to the South American Atlantic rainforest. Of the six commonly used stimulants in the world: coffee, tea, kola, cocoa, and guarana, yerba mate triumphs as a balanced, naturally caffeinated option. Guayakí offers bagged loose leaf yerba mate as well as ready-to-drink yerba mate beverages in bottles and cans. PURPOSE OF THIS JOB The Area Sales Leader (ASL)'s main priority is managing and leading a group of Customer Sales Representatives (CSRs) within an assigned geography that are accountable for in store execution through a set group of key customers. The Area Manager will also be responsible for the coaching, training and development of their respective teams. The Area Sales Leader will be accountable for driving sales volume and The Yerba Mate Co, LLC initiatives, tracking Key Performance Indicators (KPIs). Key Responsibilities Drive sales volume and Key Performance Indicator (KPI) targets for each assigned CSR and appropriately manage the execution of these targets. Managing this performance consists of but is not limited to feedback/coaching, corrective counseling, and performance reviews.

Establish and maintain regular and on-going communication with retail partners/decision makers in order to successfully implement national/local programming and ensure high levels of customer service

Ensure a safe and clean environment for all CSRs and warehouse associates, including inspection of vehicles, monitoring maintenance of equipment, assessing driving behavior, etc.

Conduct new hire orientation and training

Conduct two route rides per week. The primary purpose of the route rides is to train, develop, and evaluate the performance of the CSRs and the executional conditions of his/her market.

Ensure Guayaki looks like the #1 yerba mate brand in all accounts and is winning vs. competition

Teach and develop CSR's selling skills through the established selling process, this will include role plays, overcoming objections, and retail math skills as well as understanding the different buying personalities of decision makers.

Conduct weekly CSR huddles/workshops in groups and 1 on 1's to improve operational expertise and recognize/reward results.

Recruit top talent and participate in hiring process of direct report positions

Conduct audits of inventory counts to ensure integrity of information

Manage or monitor inventory levels utilizing company processes

Review performance metrics and sales data daily

ORGANIZATIONAL LEADER Work collaboratively across the organization and share best practices. Act as a major contributor/leader among peer group.

Build a diverse organization that reflects the marketplace; adheres to The Yerba Mate Co, LLC mission, values and inspires team through effective leadership.

Ensure the CSR team understands and adheres to Company standards and operating procedures.

Minimum Experience And Qualifications Proven track record of meeting or exceeding assigned sales objectives

Excellent verbal and written communication skills, including ability to prepare presentation materials and present the information one-on-one and in a group

Strong computer skills in Microsoft Word, Power Point, and Excel

Demonstrated analytical and organizational skills

Must be at least 21 years old

Must have acceptable driving record

Preferred Experience And Qualifications Minimum of 3-5 years industry-related experience

3-5 years of experience in Direct Store Delivery (DSD) management

Strong financial acumen

Preferred understanding of Encompass data system and other IT systems

Travel / Physical Requirements TRAVEL As needed for market support

Physical Requirements Employee is regularly required to use hands to handle, or feel; reach with hands and arms; and talk or hear.

Employee frequently is required to walk and sit.

Employee is occasionally required to stand and stoop, kneel, crouch, or crawl.

Employee must regularly lift and/or move up to 25 pounds as needed.

Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception, and ability to adjust focus.

Exposed to moving mechanical parts and outside weather conditions

Noise level in the work environment is usually moderate

Various vehicle and equipment operations

The pay range for this role is an estimate based on a wide range of compensation factors; actual pay offered may vary based on (but not limited to) work experience, education and/or training, critical skills, and/or business considerations. Sales commissions and/or variable pay plans are also offered depending on the position (ex: monthly, quarterly, annual bonuses). Additionally, we offer a competitive benefits package including top-tier benefits, comprehensive medical, dental, and vision plans, employee life and disability, mental health benefits, paid medical leave, paid company holidays, and paid time off, as well as opportunities for career growth and advancement within our team!Salary Range$65,000—$71,000 USDAs our team grows, we are looking for people to join us that are passionate and committed to protecting the planet. Our company culture is driven by a collaborative team that supports each other and grows together. We believe that learning from different perspectives and facing challenges is an opportunity to grow. Our people come from different cultures and backgrounds that are welcomed in open and mutually beneficial ways. We question the status quo and seek innovative solutions to evolve the business. We invite individuals who want to work as a collective and use business as a force for good to join our team.Guayakí Yerba Mate is an equal-opportunity employer committed to creating a diverse and inclusive workplace. All qualified applicants will be treated with respect and receive consideration for employment without regard to race, color, creed, religion, sex, gender identity, genetic information, sexual orientation, national origin, disability, uniform service, Veteran status, age, or any other protected characteristic per federal, state, or local law, including those with a criminal history, in a manner consistent with the requirements of applicable state and local laws, including the CA Fair Chance Initiative for Hiring Ordinance.

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