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Field Museum
Chicago, IL, United States
The Audience Insights & Research Manager will join the Field Museum during an exciting and transformative time as the Museum has introduced our new mission and continues to position itself locally and globally as a forward-thinking scientific leader that connects us all to the natural world and the human story. Reporting to the Senior Director of
Job Source: Field MuseumPublicis Groupe
Chicago, IL, United States
Director, Communication Planning & Audience Insights Full-time This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations. About Spark Foundry: Spark Foundry is a global media agency that exists to brin
Job Source: Publicis GroupeSpark Foundry
Chicago, IL, United States
Director, Comms Planning & Audience Insights Full-time This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations. About Spark Foundry: Spark Foundry is a global media agency that exists to bring HEAT –
Job Source: Spark FoundryLife Fitness
Rosemont, IL, United States
Join us as we empower the world to work out, creating healthier lives together. About the Opportunity: The Market Research & Insights Manager leads research projects to support market and customer/exercisers insights for the key strategic segments on a global scale. The role is part of the Global Strategic Marketing organization and will work di
Job Source: Life FitnessSalesforce
Chicago, IL, United States
Role Description We are seeking a Principal User Researcher for Marketing Cloud who can distill complex problems into insights that inform product, design, development and business decisions. You seek out and triangulate data from diverse sources. You pursue new research methods to get at the heart of the issue, and you have expertise with the ‘tr
Job Source: Salesforcesalesforce
Chicago, IL, United States
To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts. Job Category User Experience Job Details About Salesforce We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies ac
Job Source: salesforceKantar
Chicago, IL, United States
Director, Research & Insights. Location: Fully Remote or Hybrid NYC, Boston, Norwalk, CT, Chicago. Job Details. Kantar is the worlds leading data, insights and consulting company. We understand more about how people think, feel, shop, share, vo Director, Research, Technology
Job Source: KantarKetchum U.S.
Chicago, IL, United States
Overview: Ketchum is looking for an expert of insights, analytics and research for the role of Director, Research & Insights! Are you an insights leader? In this role, you are responsible for leading teams across all aspects of insights research and analytics for an industry or specialty. You excel at developing relationships with clients and co
Job Source: Ketchum U.S.Chicago, IL, United States
The Audience Insights & Research Manager will join the Field Museum during an exciting and transformative time as the Museum has introduced our new mission and continues to position itself locally and globally as a forward-thinking scientific leader that connects us all to the natural world and the human story.
Reporting to the Senior Director of Marketing & Communications, the Audience Insights & Research Manager will work closely with members of the Marketing and Exhibition team. This person will serve as the team lead of our Audience Insights & Research group to provide a systematic and integrated approach to gathering audience insights and data to better understand our core audiences and lapsed visitors across exhibits, programs, and services.
Applications require candidate to submit resume and cover letter.
Duties and Responsibilities
Direct market research initiatives for all public programs including visitor research, brand resonance, topic testing and UX testing.
Assist with audit of data systems across the Museum. What do we gather? How often? What is the validity and reliability of those methods? Where are there gaps and redundancies?
Conduct systematic and periodic exit surveys as needed to understand current visitor demographics and their experiences.
Reevaluate our approach to understanding potential new and lapsed audiences preferences,, demographics, motivations, interests and their consumer decision journey.
Lead presentations to share findings and next steps with multiple audiences including Senior Management, Board of Trustees, and across departments.
Leverage insights to develop more effective and engaging experiences to attract key audiences and think critically about how we can best serve visitors' needs.
Oversee budgeting of resources for Audience Insights & Research team including project time management and reconciling the annual budget every month.
Supervise Audience Insights & Research Coordinator to oversee exhibition evaluation and longterm planning input.
Maintain KPI dashboard and other data collection systems for timely and accurate data analysis and visualization of sale, ticketing, and attendance data.
Supervise the hiring, training, and oversight of data collectors, interns, and volunteers to conduct research.
Facilitate and coordinate integration of research across multiple teams including Marketing & Communications, Exhibitions, Visitor Services and the Sue Ling Gin Center for Education and Public Programs
Develop grant applications with evaluation components.
Qualifications
MA degree preferred with 5+ years of experience in audience research, market research or evaluation. Museum, tourism, or non-profit experience a plus.
Superior writing, verbal, and presentation skills for communicating outcomes to various stakeholders including senior management and other staff across the institution.
Superior organizational skills and ability to manage and execute multiple projects. Ability to shift between micro-details and big-picture strategic thinking. Excellent quantitative and qualitative skills including data management and data visualization
Experience managing direct reports including full-time employees, interns, and part-time data collectors.
Experience working with Microsoft Office Suite applications (Word, PowerPoint, Excel, etc.)
Tableau/SQL experience not required but preferred.
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Email Alert for Audience Insights and Research Manager jobs in Chicago, IL, United States
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