Director, Product & Marketing

Bellevue, WA, United States

HMA is the premier third-party health plan administrator across the PNW and beyond. We relentlessly deliver on our promise to provide medium to large-size employers with customized health plans. We offer various high-quality, affordable healthcare plan options supported with best-in-class customer service.

We are proud to say that for three years, HMA has been chosen as a 'Washington's Best Workplaces' by our Staff and PSBJ. Our vision, 'Proving What's Possible in Healthcare,' and our values, People First!, Be Extraordinary, Work Courageously, Own It, and Win Together, shape our culture, influence our decisions, and drive our results.

What we are looking for: We are always searching for unique people to add to our team. We only hire people that care deeply about others, thrive in evolving environments, gain satisfaction from being part of a team, are motivated by tackling complex challenges, are courageous enough to share ideas, action-oriented, resilient, and results-driven.

What you can expect: You can expect an inclusive, flexible, and fun culture, comprehensive salary, pay transparency, benefits, and time off package with plenty of personal development and growth opportunities. If you are looking for meaningful work, a clear purpose, high standards, work/life balance, and the ability to contribute to something important, find out more about us at: https://www.accesshma.com/

How YOU will make a Difference:

You are an impact-driven and highly motivated leader with a proven track record of building and executing product & marketing strategy, creating high performance teams, and delivering results. You are a market expert with extensive insight into what will delight our customers and set HMA apart. You will leverage your extensive expertise to set the vision for HMA's product & marketing strategy, deliver a robust portfolio of products, modernize HMA's marketing tech stack and how we use technology to market and grow our brands, and build HMA's brands in the market.

You enjoy solving human problems. You thrive in a fast-paced, scrappy environment and can own both the strategic and tactical sides of an objective. You easily build relationships with all stakeholders, and you swiftly commit to the strategies needed to meet crucial deadlines.

Above all, you are inspired by our mission to make healthcare better. You're motivated to build HMA's brand as the partner customers can trust to deliver exceptional value that makes healthcare easier and more affordable for them and their people.

What YOU will do:

Product Strategy & Roadmap

Shape the short-term and long-term vision for HMA's products

Use competitive intelligence, market trends and HMA data to develop HMA's multi-year product roadmap. Translate the big picture vision into a discrete set of priorities. Ensure the roadmap is aligned with business and customer needs.

Serve as an evangelist for the product mindset at HMA. Use that mindset to cut through the clutter and simplify wherever possible. Provide leadership and guidance to support effective and elegant product design.

Marketing

Oversee creation and execution of HMA's marketing strategy & program inclusive of social media, thought leadership, and events.

Evaluate performance of campaigns and strategies and leverage this data to enhance the effectiveness of HMA's marketing program over time.

Develop and execute strategies to strengthen HMA's brand in the marketplace. Provide strategy and insights to ensure all creative assets and marketing campaigns support HMA's brand values.

Analyze market & competitive trends; use this intelligence to identify new markets, new products, program planning and forecasting.

Lead the modernization strategy, selection, and implementation of an integrated marketing tech stack to deliver on HMA's brand promise.

Functional and Team Leadership

Provides coaching, direction and guidance for the product and marketing teams.

Directly leads, mentors and guides marketing team.

Develops the annual product and marketing budget. Accountable for ensuring financial targets and other yearly metrics for HMA's product portfolio are achieved.

Collaborate with leaders across HMA to align marketing and product strategies to HMA's overall corporate strategy.

Knowledge, Experience, and Key Attributes needed for Success:

Passion for proving what's possible in healthcare; you believe healthcare can be better and are energized by the opportunity to be part of a team working to improve it

Significant experience setting a vision and translating from the vision to a plan of attack to accomplish key objectives.

3+ years of experience in a senior management role; must be able to partner with other leaders to achieve overall business objectives.

15+ years of experience developing and executing product & marketing strategies to achieve measurable results, ideally in the healthcare payor space

Excellent brand strategy and creative writing skills. Demonstrated ability to translate broad strategic objectives into action.

10+ years of success building and leading high-performance teams. Proven ability to hire and grow talent, including in a remote environment.

5+ years of success leading teams through the selection and implementation of an integrated marketing tech stack.

Highly accountable. Willing to roll up your sleeves to get the job done when needed to ensure you & your team deliver on commitments.

Track record of using data and metrics to back up assumptions, recommendations, and drive actions.

Excellent communication skills, both written and spoken, with the ability to influence and communicate cross-functionally and at all levels of the organization.

Compensation

The base salary for this position in the greater Seattle area is $201,000-$225,000 and varies dependent on geography, skills, experience, education, and other job or market-related factors. Performance-based incentive bonus(es) is available. In addition, HMA provides a generous total rewards package for full-time employees that includes: seventeen (IC) days paid time off; eleven paid holidays, one paid personal and one paid volunteer day; company-subsidized medical, dental, vision, and prescription insurance; company-paid disability, life, and AD&D insurances; voluntary life insurances; HSA and FSA pre-tax programs; 401(k)-retirement plan with company match; wellness incentive and reimbursement; remote work and continuing education reimbursements; discount program; parental leave; and a charitable giving match. For more information about HMA, visit www.accesshma.com.

Disclaimer: The salary, other compensation, and benefits information are accurate as of this posting date. HMA reserves the right to modify this information at any time, subject to applicable law.

How we Support your Work, Life, and Wellness Goals

We offer a comprehensive total rewards package including: competitive pay; annual incentive; medical, dental, and vision insurance; 401K retirement plan with match; generous PTO and holidays; an onsite gym facility; a gym subsidy; Life, AD&D, Short-Term and Long-Term Disability Insurances; an Employee Assistance Plan; free parking and easy freeway access to I-405 and I-520; a well-stocked kitchen on-site with subsidized snacks and refreshments; year-round wellness activities; the ability to earn a $500 wellness incentive; monthly events; paid volunteer hours and more!

HMA requires a background screen prior to employment.

Protected Health Information (PHI) Access Healthcare Management Administrators (HMA) employees may encounter protected health information (PHI) in the regular course of their work. All PHI shall be used and disclosed on a need-to-know-basis and according to HMA's standard policies and procedures.

HMA is an Equal Opportunity Employer