New Products, Growth Manager San Mateo, CA United States Marketing - Growth
San Mateo, CA, United States
At Verkada, we're known to push traditional boundaries and our B2B marketing efforts are no exception. As a Product Lead, you'll be in charge of crafting Go-To-Market strategy and growth-hack campaigns that drive revenue growth for each new product line until it “graduates” ($100M+ in annual sales).
This is the perfect opportunity to have full ownership over the most impactful segment in marketing, which dictates Verkada’s long-term future growth as a multi-product company. Your job will be to identify key growth levers to scale your new product’s growth, hone in on a product growth strategy, and then drive campaigns to execute on that strategy.
You will effectively be building a startup within a startup. Your role will be to unlock growth via out-of-the-box experiments and campaigns, with dedicated sales and engineering resources you can tap into to scale your strategy, and the new product’s growth. Once your product reaches $100M in annual bookings, it graduates from New Products into a fully operationalized business unit built off the foundations you established, and you're off to the next product!
We hope to hire someone with the brainpower and experience needed to immediately contribute to pipeline generation of our new product lines while becoming a cross-functional leader in the company.
Qualifications:
4-year undergraduate degree
3-7 years of work experience (multiple levels available)
Strong quantitative ability and analytical skills (including experience with SQL and Excel)
A hacker’s type mentality full of curiosity and creativity (obsessed with solving problems and never gives up)
Strong project management and organization skills with attention to detail
Strong ability to work cross-functionally to prioritize multiple initiatives with various stakeholders
Ambitious and driven to be a top performer within the company
Roll up your sleeves type mentality
Preferred candidates may have been:
1) Ex-Founders
2) Former big tech product leaders looking to dive deeper into growth marketing and drive greater impact at much faster speed;
3) Early startup employees;
Our team is full of diverse backgrounds including product managers, software engineers, Wall Street bankers and traders, data scientists, chemists, linguists, motion designers, etc.
Responsibilities :
Founder-like ownership of all things Go-To-Market for your product with a heavy emphasis on marketing.. Consider yourself the product’s CMO, responsible for unlocking and driving your new product’s growth.
Work alongside the CMO, Growth Marketing and Product Marketing teams, Product Management and Sales.
Develop and execute new out-of-the-box experiments to deliver, target, and run marketing campaigns that drive direct revenue impact.
Conceptualize and test new experimental campaigns that can help drive revenue at higher efficiency as we scale
Engage with a fast-growing sales team to ensure your growth efforts convert into real opportunities down the funnel
Analyze and optimize on lower-funnel metrics to ensure campaign ROI improves as it scales
Partner with Product Management to drive growth strategy.
This is an entrepreneurial role – perfect for former or aspiring founders. You’ll have the unique opportunity to build out and own a new product’s business operations
US Employee Benefits:
Verkada is committed to investing in the holistic health and well-being of all employees and their families
Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under most plans and 80% for family premiums
Nationwide medical, vision and dental coverage
Health Saving Account (HSA) and Flexible Spending Account (FSA) with tax saving options
Expanded mental health support
Paid parental leave policy & fertility benefits
Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time
Professional development stipend
Wellness/fitness benefits
Healthy lunches and dinners provided daily
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