VP, Group Media Director, Investments

New York, NY, United States

VP, Group Media Director, Investments Location: New York, New York, United States Office: New York Agency: Mediahub - United States Ref#: 9740 Job Function: Investment Type of Contract: Regular Business Overview

Mediahub is one of the three major global media agencies within IPG Mediabrands with over 1000+ employees worldwide. We are an award-winning agency built for brands who are challenging and disrupting the status quo. Our organization is focused on challenging all facets of media in an environment of rapid change in order maximize our clients' investments. We are challenging key fundamentals in the areas of audience creation, purpose, creativity, and digital platforms.

Named Media Agency of the Year by Adweek, Ad Age, and Campaign, Mediahub is powered by the buying and intelligence power of Magna Global and the data backbone of Acxiom.

Position Summary

The Partnership team brings together all investment within one group to ensure a cohesive and holistic approach for our clients and our agency. This industry-leading team takes pride in creating outsized value, always pushing boundaries, and never settling with traditional offerings. Our talent, our tenacity, and our passion for our client's success powers everything.

The VP Group Director Parternship Investments is a high-level client team specialist, requiring a strong leader with proven experience managing teams, juggling multiple high-level projects at one time, researching, justifying partner selection, and developing and negotiating multi-faceted media and marketing partnerships. In this role you must think holistically and strategically. Working collaboratively with all disciplines across the agency to create recommendations that deliver on client strategic goals business objectives and agency intitiatives. The VP, GMD is a team leader who manages their client leads and works with the investment leaders to train and provide reviews for their direct reports.

Responsibilities

Portfolio and Growth

Build and strengthen client relationships.

Provide positive leadership and help lead New Business Pitches (presenting, decks, ideation, RFPs).

Partner with Business Leadership to ensure awareness of and utilization of MAGNA partnerships to support achievement of revenue stream goals.

Partner with MAGNA to lead strategic marketplace strategy, cost projections and identify key partners.

Position and PR

Bring forward new ideas and opportunities to drive innovation and growth for clients.

Lead communication with clients on marketplace and negotiation strategies.

Develop insights and work with media partners, Mediahub channel partners and Business leads.

Lead teams to create, evaluate and negotiate cross-platform brand extensions (beyond traditional buys).

Develop integrated, cross-channel POV and seeks ways to extract value for clients beyond paid media.

Serve as a media landscape expert (with a focus on video, digital, audio as applicable) internally and with clients, including creating and distributing POVs, supporting client presentations and coaching junior teams on emerging products.

Provide excellent media marketplace, partnership, and landscape guidance.

Partner with Business Leadership on case study development.

Represent the agency/clients on industry panels, where appropriate.

Product and Work

Strengthen and expand client relationships via thought leadership, responsiveness, innovation, and fulfillment of business/media goals, including cost value.

Actively present cross channel recommendations and support Business Leadership in response to client challenges.

Lead communications with client on marketplace, negotiation strategies and thought leadership across media channels and landscape.

Support Business Leadership for client recommendations, plan recaps, QBRs, etc.

Oversee partnership plan development, recommendation, and implementation, incorporating necessary and appropriate rationale and research for client buy-in.

Responsible for ensuring the Partnerships team has clear strategy, budget, and objectives at all times media partnership targets.

Understand digital and programmatic and educate teams and clients.

Work in tandem with the analytics team to understand how to determine best KPI for client objectives and metrics to evaluate for best KPI return. Responsible for campaign optimization recommendations (works closely with campaign insights) to drive constant and regular improvement.

Schedule internal review with Planning & Business Leadership team well in advance to review key partners/ideas.

Provide pro-active guidance on client investments - new media opportunities, sponsorships, partnerships, data driven ideas.

Strong relationship builder and problem solver who provides strategic oversight to holistic media plans, innovative ideas, and marketplace solutions tailored to client's needs.

Help develop insights into brand extensions through evaluations and recommendations of cross-platform concepts, high degree of partnership across various teams.

Negotiate media partners to ensure fulfillment of rate, measurement, creative and other factors.

Accountable for facilitating alignment with Kinesso and Business Leadership on buying approach (direct/prog/integrated) and point of contact to lead buys.

Oversee team and ensure accuracy of buy set up and order, stewardship, optimizations, and reporting.

Oversees cost exercises.

People and Culture

Plays an active role in conflict resolution. Identifies, manages, and resolves problems before they escalate.

Lead with a holistic video mindset.

Actively participate in agency DEI trainings and event.

Responsible for team development and growth.

Participates in agency and external personal growth & education initiatives.

Inspire teams to develop brilliant work in a collaborative working environment.

Required Skills & Experience 10-15 years of related industry experience (with a specialty in digital, video, and/or audio).

Excellent leadership skills with ability to lead team to deliver high-quality results.

Passionate about innovation and the creative process, desire to find creative ways say "yes" to ideas and to contribute your own.

Passionate about advertising and the ability to spread that passion to others.

Management and supervisory experience required.

Well versed in all aspects of media (with a focus on digital, video, audio as applicable) and landscape trends.

Superior client service experience with proven ability to provide strategic media plans.

Ability to anticipate and quickly assess continually changing client needs and adapt resources and strategies accordingly.

Excellent communication, presentation, organizational, interpersonal, and analytical skills.

Ability to translate data into viable business solutions to enhance strategies and meet deliverables.

Desired Skills & Experience

Ability to work in a fast-paced work environment in the media industry.

Ability to meet last-minute deadlines.

We See You

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.

We See You at IPG Mediabrands.

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee's/applicant's skill set, level of experience, and qualifications.

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email [email protected].

About IPG Mediabrands

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world's most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.

Salary Range $160,000-$235,000 USD