Growth Associate

Dallas, TX, United States

ETAP is a mobility technology company that's making car insurance enjoyable for consumers and rewarding drivers for driving safely.

ETAP is exactly what the name says it does. It makes car Insurance "easy as taking a picture" by making it simple, flexible and transparent. We’re creating truly flexible products that meet people’s real needs. Using lightning-fast technology to unlock better experiences and fairer prices for our customers, ETAP is building the future of insurance and mobility every day.

About the Role: At ETAP , we are a Product team driven by data, and focused on building the most powerful Auto Insurance product and business in Africa. You'll gain ownership and unprecedented responsibility from day one in exchange for your time and talent. We believe that you learn best by doing. Working alongside our team will allow you to flex different muscles as you tackle challenging marketing and branding tasks.

We are looking for a Product Marketing Manager to develop and execute marketing strategies to increase product awareness and adoption. If you're a passionate experienced product marketer with demonstrable success in working with emerging products and driving GTM strategies, you're just who we're looking for.

As a Product Marketing Manager you will promote products and their features to an ETAP target audience. Your duties include studying the company’s products, locating key features that will attract customers and creating marketing campaigns for products.

What you will do: Develop product messaging that differentiates the ETAP platform and proposition from others in the market.

Establish go-to-market strategies for our product (target customer segments and use cases, monetization, pricing, positioning, value proposition, partner prioritization).

Help define the content strategy and create compelling content (presentations, blogs, case-studies, ebooks, website copy, etc.) that highlight our product value

Study ETAP products to have a deep knowledge in order to smoothly execute the marketing process.

Create marketing plans and campaigns for ETAP products to attract new customers.

Develop and implement promotional activities such as platform release /updates, technical webinars and platform update launches.

Develop and implement online media campaigns to target key audiences, and measure success in achieving them, including integrating social media and other audience engagement tools where relevant.

Support the planning, implementing and monitoring of appropriate digital media and social media analytics and media strategies to promote effective online communications and engagement.

Ensure marketing programs have the appropriate level of supporting materials such as messaging, pricing, offers, distribution channel support, and KPIs.

Provide product guidance and direction based upon sales successes, customer feedback, and evolving market trends to key stakeholders.

Build and manage impactful & innovative product launch plans that are fully synced with business and revenue goals and ensure effective and ongoing relevance in the market to drive demand generation and pipeline.

Other duties as assigned.

What we look out for: Have genuine interest and curiosity about ETAP, and consumer insurance in general

Enjoy working as a team to solve problems collaboratively

3+ years as a Product Marketing Manager in a Tech Startup

Attested experience constructing marketing plans encompassing strategy, customer research, competitive analysis, product requirements, messaging, pricing, etc

Experience initiating and driving a range of GTM programs including, webinars, trade shows, social media, content marketing etc.

Using automation to improve processes and programs is something you're passionate about. You like to work with your hands, experiment, measure, and get hands-on.

Excellent presentation, written, and verbal communication skills, with an eye for quality and attention to detail

An initiator and a pusher. Has the urge and ability to make things happen and to solve practical problems in a dynamic environment.

Ability to handle a number of concurrent activities with strong organizational skills and attention to detail.

If you don’t feel that you meet those qualifications on paper but are still excited about the opportunity, please apply anyway! We believe great talent can come from anywhere, and we know that a resume doesn’t tell the whole story of who you are and what you can do.

As well as a competitive salary, benefits of working at ETAP include:

Fully remote team

33 days of holiday a year (including public holidays)

Enhanced parental leave

Brand new MacBook

Hundreds of perks and discounts

Mental health tool & assistance program

Discount on your insurance

Health Insurance

Our Recruitment Process: We are interested to get to know you and your background. Our recruitment process comprises four steps and is designed to be straightforward:

A culture call with a member of our People Team.

Completion of a technical test related to the job. We feel this is an important step of the process both for us and for you. Those who join our team find the test a great way to understand the level and quality of the team. If we feel during the intro call that there is a good fit, you will receive the test directly, and *We encourage you to already set aside time to ensure you can complete it as soon as possible.*

Assuming the above steps go well, the next step is a video interview with our hiring manager.

All roles are finally confirmed with our CEO.

Read through the job description and look like you will be a great fit for the role? If yes, kindly click on this link to apply.

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