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Buff City Soap
Dallas, TX, United States
About Buff City Soap : Unicorns apply here! At Buff City Soap we’re changing the game in personal & home care by melding the best of experiential retail and better-for-you handmade products. We’ve grown to 260+ locations in 30+ states and are looking for key marketing leaders to continue fueling our growth in-store & online. About The Ro
Job Source: Buff City SoapCirca - IPG DXTRA
Dallas, TX, United States
About Golin We are a global public relations agency poised and staffing for the needs of today. Through our 60+ year history we have redefined the role of PR with best-in-class creative that has earned worldwide attention and awards. Representing some of the biggest Fortune One brands, we offer a suite of services from content creation and produc
Job Source: Circa - IPG DXTRANothing Bundt Cakes
Dallas, TX, United States
Position Summary The Senior Social Media Manager will be instrumental in creating engaging social media content for our growing brand. They will assist the VP Brand & Creative with defining the social strategy, bringing it to life in creative ways, and optimizing the content for continual improvement.The content creator will be responsible for dev
Job Source: Nothing Bundt CakesJanuary Digital
Dallas, TX, United States
About January Digital January Digital is the Marketing Leadership Company. We solve business challenges through media excellence, strategic guidance, and actionable analytics. Our agency team handles full funnel media planning, execution, and optimization while our consulting team offers true strategic leadership for building successful marketing a
Job Source: January DigitalJanuary Digital
Dallas
Job Description Job Description About January Digital January Digital is the Marketing Leadership Company. We solve business challenges through media excellence, strategic guidance, and actionable analytics. Our agency team handles full funnel media planning, execution, and optimization while our consulting team offers true strategic leadership
Job Source: January DigitalPMG
Dallas, TX, United States
PMG is a digital company that helps marketers connect people with their brand. Focused on people and grounded in data, our award-winning culture fosters meaningful careers. Partnering with the most iconic brands in the world, we put people at the center of everything we do to deliver value, innovation, and business transformation. PMG is looking f
Job Source: PMGNothing Bundt Franchising LLC
Dallas
Job Description Job Description Position Summary The Senior Social Media Manager will be instrumental in creating engaging social media content for our growing brand. They will assist the VP Brand & Creative with defining the social strategy, bringing it to life in creative ways, and optimizing the content for continual improvement. The content c
Job Source: Nothing Bundt Franchising LLCCirca - IPG DXTRA
Dallas, TX, United States
About Golin We are a global public relations agency poised and staffing for the needs of today. Through our 60+ year history we have redefined the role of PR with best-in-class creative that has earned worldwide attention and awards. Representing some of the biggest Fortune One brands, we offer a suite of services from content creation and product
Job Source: Circa - IPG DXTRADallas
Job Description Job Description About Buff City Soap :
Unicorns apply here! At Buff City Soap we’re changing the game in personal & home care by melding the best of experiential retail and better-for-you handmade products. We’ve grown to 260+ locations in 30+ states and are looking for key marketing leaders to continue fueling our growth in-store & online.
About The Role :
The Sr. Manager Media is a key leadership role within the marketing team and the organization. This is both a strategic and hands-on role, with a significant focus on national and local marketing programs and their effectiveness in driving sales and new guest acquisition for Buff City Soap.
This role will wholly own the National Paid Media strategy – planning, executing, measuring, optimizing – in partnership with media buying agency Acadia. Through rapid A/B testing and development of best practices, this role too will partner with Franchisees across the country to ensure cutting-edge media tactics are leveraged locally to maximize sales and new guest acquisition.
The ideal candidate will have deep expertise in media and bring a fresh, data-backed POV on media tactics to drive awareness, consideration, conversion, & loyalty. Franchise & Retail experience are a plus but not required. This role reports to the Chief Marketing Officer in our Headquarters in Addison, TX.
Key Responsibilities : Own end-to-end the national Paid Media strategy – planning, executing, measuring, optimizing – in partnership with internal creative partners and external media agency Acadia.
Audit existing national media budgets, audience targeting, creative, and plans (eg Paid Search, Meta Lead Gen Ads) and both recommend & execute optimizations to maximize store visits.
Develop fresh, data-backed recommendations for new marketing tactics to drive all parts of the marketing funnel from awareness, consideration, conversion, & loyalty.
Create a toolkit of best practices for local media to drive trips & new guest acquisition for Franchisees. Partner with Franchisee’s local marketing leaders and media agencies to execute.
Serve as a critical partner to the internal creative team to produce new media assets designed with best practices in mind for each platform (eg TikTok, Meta, Youtube, etc).
Partner with internal social & influencer team to develop new methods of procuring best-in-class UGC with full buyout rights for use in national paid media and local campaigns.
Candidate Profile : 5-7+ years demonstrated success in developing & executing integrated media plans
Expertise in both traditional (TV, Radio, OOH) and digital channels (Paid Search, Paid Social, Streaming, OTT, Programmatic, Affiliate)
Expertise in both national and local integrated marketing tactics. Driving traffic to stores in large metropolitan and small rural markets will be critical to success in this role.
Experienced in a variety of MarTech stack platforms (Google Ads, Facebook Ads Manager, TikTok) and analytical tools (Adobe, DMP’s, Programmatic, Google Data Studio, Tableau, Como Loyalty)
Self-starter who is both creative and curious. Resiliency is key for personality fit with Buff City Soap!
Ability to clearly communicate vision and secure alignment across dynamic stakeholder environment: Franchisees, Franchisor Leadership Team, Board of Directors
Exceptional collaborator! This role requires significant collaboration internally (creative, eComm) and externally (Franchisees, media agency)
Retail and/or Franchise experience is preferred. Candidate must have demonstrated background in driving results for brick & mortar locations (not solely eCommerce websites)
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Email Alert for Senior Manager- Media jobs in Dallas
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