Advisor, On-Premise Hospitality - Northern Virginia

Fairfax, VA, United States

Company Description

We are a team of compassionate, inspired individuals proud of our varied business, brand and marketing expertise. A team united in our continual search of enrichment, unwavering enthusiasm for our craft and dedication to sharing our knowledge.

We value creativity and believe that it is key to our unique approach. We aspire to influence, and inspire people through our experience, our storytelling and our (Illimitable, unbridled, infinite, boundless) wisdom....And never take ourselves too seriously, because we wouldn't be here if we didn't like to have fun.

Above all else, we believe in a life of balance and passion, placing love, joy and happiness of equal importance at the top of our lists. At the end of the day this is how we live our lives, and this is the spirit that we bring to the work that we do.

Job Description

Must be based within a 30 minute commuting distance of the designated market.

The Advisor, On-Premise Hospitality is responsible for driving brand and commercial performance across a territory of on-premise accounts for a large portfolio of spirits brands using strategic business solutions and hospitality industry expertise.

Reporting to the Manager, On-Premise Hospitality, the advisor will leverage her/his industry know-how, brand programming and agency resources to provide value for on-premise customers (account decision makers) in turn building a long-term relationship for the portfolio.

Core Responsibilities/Activities:

Legal and Compliance Accountability . Maintain all legal and marketing code guidelines

Customer Engagement . Drive brand presence, performance and advocacy in various segments of on-premise accounts using strategic engagement activities and business-focused solutions

Commercial and Performance Strategy . Plan, track, and implement brand and portfolio engagement using performance data (volume, menu growth/share, activities) provided by agency and client

Consumer Strategy . Gain insight to consumer trends in various segments of on-premise accounts to inform customer (account) engagement sessions

Social Media Presence. Utilize social platforms to support brand initiatives

Agency Accountabilities. Complete accurate and timely management of agency initiatives including: Budget and expense management

All reporting responsibilities

Tracking and management of performance data using agency-appointed platforms

Participation in all internal training initiatives

Point of Sale, asset and warehouse management

Brand, market, competitive and customer insight curation

Leverage Agency Expertise. Seek, secure and facilitate opportunities to bring education team and its content to on-premise customers within territory

Network Partnership. Serve as key liaison between the portfolio, distributor, manager and customers for the accounts within the coverage territory

Learning. Develop/deepen knowledge in spirits across several categories and skills in verbal and written presentation

What Success Looks Like:

Commercial growth (exceeding goals) in on-premise accounts within territory

Menu presence growth (exceeding goals) in on-premise accounts within territory

Delivery of program activities within the on-premise environment

Growing presence on social media

Positive 360º feedback from manager, market team and client partners

Share of success stories through strategic communications such that progress is clearly communicated to and understood by both agency and client

High rate of added value across territory (going over and above with our client partnership in the field)

Increasing brand and category knowledge

The physical demands of this role require the following:

Bending, squatting, crouching and reaching, climbing, kneeling, and stooping including to arrange and display point of sale

Frequent lifting and moving cases of product and other objects of 50 pounds or more

The above is not a complete listing of all miscellaneous, incidental, or similar duties which may be required from day to day.

Qualifications

Minimum 3 years of experience in the spirits or hospitality industry

Distributor or broker experience is a plus

Bar/restaurant/hotel operator experience a plus

Growing network of industry professionals in market

Knowledge of liquor laws, regulations, and rules

Interest in growing knowledge in spirits history/production and cocktail culture

Excellent written and verbal communication skills

Persuasive selling and negotiation skills are required to develop and maintain strong relationships

Ability to tailor communications for a variety of on-premise environments

Deep understanding of market and industry trends

Strong budget management skills

Social media fluency

Ability to work remotely

Ability to work flexible hours and travel on an ad hoc basis including nights and weekends required

Must have access to reliable transportation to travel to and from accounts

Desire for mentorship and willingness to contribute to team culture

Bilingual (English and Spanish-speaking) a plus

Additional Information

The base compensation range for this job classification is between $60,000.00 and $107,000.00 annually. The determination of what a specific employee in this job classification is paid depends on a number of factors, including, but not limited to, prior employment history/job-related skills and qualifications, length of service and geographic location. This job classification is bonus-eligible, with bonus potential subject to applicable bonus plan terms and conditions.

This position offers incentive opportunities plus full benefits including Medical, Dental, Vision, 401k with match, PTO time and more!

Inspira and Enthuse Marketing are proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity or expression, national origin, citizenship, disability, genetics, pregnancy, protected veteran status or other characteristics protected by applicable federal, state, or local law.

Inspira and Enthuse are committed to providing reasonable accommodations to qualified individuals with disabilities and for other reasons in the employment application and hiring process, in accordance with applicable law. To request an accommodation please contact [email protected].

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