Senior Marketing Manager, Healthcare and Non-Profits, WWPS

Arlington, VA, United States

7+ years of developing and managing acquisition marketing or channel programs experience

Experience using data and metrics to drive improvements

Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

Experience building, executing and scaling cross-functional marketing programs

Experience executing scaled marketing campaigns through email or social media

Do you have an interest how technology can be used to solve non-profit business problems? Are you eager to shape the way healthcare system modernizes and transforms their services and patient care? Amazon is seeking a talented, self-directed marketing leader to drive awareness and demand generation for Amazon Web Services (AWS) within the healthcare, non-profit health (NPH), and non-profit organization (NPO) market. This is a unique opportunity to play a key role in an exciting, fast growing business.

The Senior Marketing Manager is an integral part of the Public Sector Field Marketing team. The Manager is responsible for developing and delivering aligned marketing demand generation programs and will interface directly with healthcare and non-profit business and sales stakeholders.

Key job responsibilities

Collaborate with business and sales leaders on go-to-market strategy including market segmentation, messaging, marketing channels, and campaign execution spanning the non-profit business.

Develop and execute aligned marketing plans in the Public Sector Healthcare center of excellent — including digital, content, and events — to drive demand generation and pipeline in support of Healthcare and Non-Profit business targets.

Leverage and tailor corporate-level product marketing campaigns and materials to accelerate and maximize results through extensions to regional customers across the United States.

Extend generative artificial intelligence (AI) campaigns and highlight compelling generative AI stories across non-profit business verticals.

Communicate regularly with internal business and sales leaders including regular updates with the broader Healthcare and Non-Profit Organization sales and business development teams.

Ensure Healthcare and non-profit target customers, customer stories, and business priorities are top of mind in all marketing activities.

Earn trust and maintain strong relationships across the organization, working in conjunction with other marketing leaders and with peers.

Monitor and report on campaign results and effectiveness, including ROI and recommended changes as needed.

Willingness and ability to work independently and autonomously.

About the team

AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services.

Diverse Experiences

Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.

Why AWS

Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.

Work/Life Balance

We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.

Inclusive Team Culture

Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.

Mentorship and Career Growth

We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.

We are open to hiring candidates to work out of one of the following locations:

Arlington, VA, USA

Experience driving direction and alignment with large cross-functional teams and agency partners

Experience designing and executing joint marketing plans with strategic alliance partners with global footprint

Track record of developing and managing multiple marketing programs simultaneously and juggle multiple priorities to execute high quality deliverables

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.

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