Staff Data Scientist, Marketing Applied Sciences_

Indianapolis

**Job Description**

**_This role is based remotely but if you live within a 50-mile radius of Austin, TX, Roswell, GA, Mountain View, CA or Warren, MI, you are expected to report to that location three times a week, at minimum_**

This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.

**The Role:**

The Data Scientist for the Marketing Applied Science Team is an internal expert on methodology and practice of marketing analytics. This individual has deep technical expertise in measurement methods and media mix modeling, including advanced econometrics and statistical methods used to qualify media impacts and integration of 1P/3P data sources. They also have expertise in the economics of media channels (i.e., TV, Display, Paid Search, Paid Social, Programmatic, etc), measurement of ROAS lift, and coordination of tactics through sequencing and frequency caps.

This person will work closely with stakeholders in GM’s vehicle brands and the Performance Driven Marketing team to ensure business acceptance of proposed methods, objective performance evaluation, and optimization of audience activation that drive sales. They will be responsible for developing advanced marketing models, drawing insights, and creating scalable products that identify channel and tactic level high return on investment. Our team is focused on delivering future-focused, consumer- centric, prescriptive solutions that allow GM to stay proactive and nimble in our exciting transition to EVs.

**What You'll Do:**

+ Work on a cross-functional team to propose and implement high-impact, data-driven solutions to address business challenges across a variety of business units.

+ Apply advanced data-driven modeling techniques to inform decision making and solve complex business problems: Create breakthrough solutions, performing exploratory and targeted data analyses. Undertake preprocessing of structured and unstructured data. Monitor and sustain model effectiveness. Present complex information using data visualization techniques.

+ Work with diverse technical teams and provide data and analytical oversight to ensure project deliverables fulfill business needs and timing.

+ Identify long-term technical innovations while continuously improving execution efficiency.

+ Possessing contextual business knowledge and functional domain expertise in the advertising and media space, showing a proven ability of using data, analytics, and insights to add revenue and business-impacting value in this via audience selection and behavioral engagement.

+ Deep knowledge of marketing media measurement techniques, including MMM, MTA, unified attribution, ROAS level testing, and various industry measurement media platforms.

+ Exhibiting a perspective of constrained curiosity, asking why, and suggesting experimentation to drive incremental impact.

+ Exhibiting the ability to tell a succinct, data-driven story in any forum and tailor delivery to a wide range of stakeholder levels, from analyst to senior executive.

+ Ensuring a superior level of delivery quality at all levels of their organization through the creation of internal structures and extensible frameworks to manage accountability and develop staff.

**Your Skills & Abilities (Required Qualifications):**

+ Master’s Degree or Ph.D. in Data Science, Operations Research, Psychometrics, Marketing Science, Finance, (Bio)Statistics, Econometrics, Computer Science, Applied Mathematics, or another quantitative field.

+ Minimum five years of experience developing, deploying, and monitoring performance of statistical, AI, and/or machine learning based models.

+ Proficient writing Python/R (modeling) and SQL/Spark (data), working with Pandas, StatsModels, PYMC, TensorFlow, Pytorch, Spark/ML, sklearn, numpy and related packages.

+ Prior experience with paid, earned, and owned media, including tools like Adobe Analytics, Google Analytics, Neustar/Transunion, LiveRamp, M1 and more.

+ Ability to prioritize and manage multiple tasks and projects at once without sacrificing quality.

**What Will Give You a Competitive Edge (Preferred Qualifications):**

+ Desired expertise in marketing analytics and advanced methods such as: customer lifetime value, media mix modeling (MMM), multi-touch attribution (MTA), consumer choice (multinomial logit), time-series forecasting, hierarchical bayes, panel-data methods (fixed/random effects), censored/truncated regressions, selection models, non-random treatment effects, hazard /survival models, structural equation modeling, item response theory, latent class regression.

**Additional Job Description**

_Compensation_ : The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws. The compensation may not be representative for positions located outside of New York, Colorado, California, or Washington.

+ The salary range for this role is $116,100 - $181,600. The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.

+ Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.

_Benefits:_

+ Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.

+ A company vehicle will be provided for this role with successful completion of a Motor Vehicle Report review

​

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE

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**Benefits Overview**

The goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan incudes, the following benefits, in addition to many others:

• Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents;

• Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family;

• Company and matching contributions to 401K savings plan to help you save for retirement;

• Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values;

• Tuition assistance and student loan refinancing;

• Discount on GM vehicles for you, your family and friends.

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We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.

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