Sales Manager - Hartford, Tolland & Windham County
Hartford, CT, United States
Sales Manager - Hartford, Tolland & Windham County Full Time Hartford, Hartford, CT, US
8 days ago Requisition ID: 1148
Position Overview:
Two Roads is looking for dedicated Sales Manager to join our winning team. This position is the account and consumer facing contact for Two Roads Brewing Company within Hartford, Tolland & Windham county. The goal of the sales manager is to increase sales in their territory by identifying new distribution opportunities and fostering the growth of existing accounts. The ideal candidate will have a strong passion for craft beer and will represent the TRB brand to consumers, accounts and our wholesale partner.
POSITION REQUIREMENTS:
3+ years in the craft beer industry or related beverage sales experience
Direct selling experience in CT
Candidate must reside in the CT preferably in Hartford county
Must be 21 years of age or older
Must have a valid driver’s license and the ability to travel within the state-wide territory
Proficiency in word, spreadsheet applications, VIP/iDig preferred
Detail oriented and self-motivated
Must possess the ability to communicate effectively with out-of-state team members, accounts and wholesalers
Passion for taking the road less traveled!
Build account base by targeting new or non-buying accounts
Foster growth of accounts to increase sales
Work with territory team and wholesaler to identify opportunities
Identify and communicate chain opportunities to chain team
Create target lists and collected data to build routes that target opportunities
Be the direct representative from the brewery to the consumer in designated territory
Plan, organize and represent the brewery at public events
Plan and execute on-premise events with focus on fostering supportive relationships with accounts
Conduct off-premise tastings to support accounts and interact directly with consumers
Achieve planned sales and distribution goals
Give direct feedback to manager and team on accounts and distributor relationships
Provide management with weekly report to recap previous week and summarize plans for the upcoming week
Conduct wait staff/ bartender educations
Ensure proper merchandising on and off premise
Track and monitor progress in all accounts using Lilypad
Create and maintain profiles for all accounts using Lilypad
Work with distributor brand manager and team to promote sales, brand awareness and consumption
Execute all administrative responsibilities in a timely manner
Host retailers and distributors at the brewery
Participate in wholesaler work-withs in territory
SKILLS, ABILITIES AND PERSONAL CHARACTERISTICS
Strong passion and understanding of craft beer
Strong sense of urgency and commitment to achieving results
Self-driven, organized and willing to wear a lot of hats
Strong communication skills and ability to speak in front of large groups
Ability and willingness to accept feedback and grow from it
Organized and task-oriented approach to administrative work
Creative approach to events and consumer facing events
Working Relationships:
The Sales Manager must work independently, as well as with their wholesalers, to identify new opportunities.
Sales Managers report directly Regional Manager and collaborates with the Sales Department leaders, chain team, and marketing team.
BENEFITS: Two Roads offers a full benefits package including:
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