Marketing Manager, Corporate Marketing

Irving, TX, United States

Our Corporate Global Marketing team strategizes and develops marketing programs to help prospective customers understand how Gartner’s expert guidance and tools enable smarter decisions and stronger performance on an organization’s mission critical priorities. The team accelerates sales activity by attracting, engaging, and converting prospects through the delivery of compelling Gartner insights and experiences across the buyer journey.

What we’re looking for: We’re looking for a B2B Marketing Manager to join our Global Technology Sales (GTS) Marketing team focused on the High Tech & Invest region. The ideal candidate would have a background in campaign management, channel strategies and sales enablement to drive lead acquisition and pipeline progression for new business and account expansion. We’re looking for a marketing manager with a passion for customer-centric marketing, partnering closely with sales, and developing and innovating programs that resonate with our target audiences.

What You Will Do:

Partner with the regional Marketing Director to support firm revenue growth by applying select marketing disciplines to drive integrated marketing strategy, planning, execution, and communications.

Design, manage and execute integrated, multi-channel marketing campaigns and content marketing programs intended to generate sales leads, accelerate sales cycles, and grow the business.

Regularly seek out and synthesize inputs from product, research, and sales teams to inform campaign messaging and strategy. Effectively collaborate with teams across the marketing organization to develop content for marketing campaigns, promote via digital and other channels, and analyze performance.

Develop concise, compelling messages, copy, and content; maintain a consistent message across various channels and formats.

Collaborate across business lines and with colleagues globally to identify, leverage and integrate marketing ideas and activities.

Regularly review marketing performance using metrics and analytics; make recommendations and adapt marketing plans to incorporate best practices.

In partnership with regional lead, design and execute tests to evaluate tactics and optimize marketing programs.

Independently manage projects from problem identification/conception to completion with periodic guidance from marketing stakeholders.

Lead demand generation marketing activity, cascading and activating the sales organization against key messages, campaigns, and events.

Build a strong relationship with aligned sales regions.

Improve sales teams’ ability to authentically engage with audience segments through effective scripting and training materials and sessions.

Deliver on KPIs and metrics set for campaigns and assess campaign success at the campaign, activity, and channel levels to inform future campaign tactics.

Track and measure marketing effectiveness across channels and optimize plans to ensure ROI on all activities.

What You Will Need:

Bachelor's degree in marketing, business, or similar.

5+ years of relevant marketing experience, preferably large or global company experience ideally in a B2B environment.

Proven experience developing successful integrated marketing or demand generation programs designed for executive-level audiences.

Detail-oriented, with strong follow-through skills

Strong project management, communication, and stakeholder management skills.

Ability to be flexible and work effectively in collaborative, fast-paced, fast-changing environment

Experience with a CRM (Salesforce), CMS (Adobe AEM), email management system (Eloqua) and data analytics platform (Power BI, Google Analytics) preferred.

Intermediate/advanced Excel skills, including ease with formulas and pivot tables.

Excellent English written and verbal communication skills.

Strong analytical skills and data-driven mindset.

Who are we?

At Gartner, Inc. (NYSE: IT), we deliver actionable, objective insight that drives smarter decisions and stronger performance on an organization’s mission-critical priorities. We’ve grown exponentially since our founding in 1979 and we're proud to have over 19,500 associates globally that support over 15,000 client enterprises in more than 100 countries.

What makes Gartner a great place to work?

Our teams are composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations. We believe that a diversity of experiences makes us stronger—as individuals, as communities and as an organization. That’s why we're recognized worldwide as a great place to work year after year. We've been recognized by Fortune as one of the World’s Most Admired Companies, named a Best Place to Work for LGBTQ Equality by the Human Rights Campaign Corporate Equality Index and a Best Place to Work for Disability Inclusion by the Disability Equality Index. Looking for a place to turn your big ideas into reality? Join

What we offer:

Our people are our most valuable asset, so we invest in them from Day 1. When you join our team, you’ll have access to a vast array of benefits to help you live your life well. These resources are designed to support your physical, financial and emotional well-being. We encourage continued personal and professional growth through ongoing learning and development opportunities. Our employee resource groups, charity match and volunteer programs keep you connected to your internal Gartner community and causes that matter to you.

Gartner believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is 76,000 USD - 106,260 USD. Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location. In addition to base salary, employees will participate in either an annual bonus plan based on company and individual performance, or a role-based, uncapped sales incentive plan. Our talent acquisition team will provide the specific opportunity on our bonus or incentive programs to eligible candidates. We also offer market leading benefit programs including generous PTO, a 401k match up to $7,200 per year, the opportunity to purchase company stock at a discount, and more.

The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to affirmatively seek to advance the principles of equal employment opportunity.

Gartner is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company’s career webpage as a result of your disability. You may request reasonable accommodations by calling Human Resources at +1 (203) 964-0096 or by sending an email to [email protected].

Job Requisition ID:85672

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