Manager, Research and Insights

Los Angeles, CA, United States

Kargo unites the world's leading brands, retailers and premium publishers across screens using innovative technology and advanced creative ad formats. At Kargo, we're all about bringing together the best of the best with a spark of creativity to stand out from the crowd. The same is true for our employees. What makes Kargo and each Kargo team member exceptional makes our company special. Kargo believes differences should be celebrated and is committed to diversity in the workplace. As an Equal Opportunity employer, we do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, marital status, age, national origin, protected veteran status, disability or other legally protected status. Individuals with disabilities are provided reasonable accommodation to participate in the job application process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Kargo is 550 employees strong across offices in New York City, Chicago, Austin, Dallas, Los Angeles, Sydney, Auckland, Ireland, and London. But we're not stopping there, so stay tuned as we expand our map and our team.

For more information, visit Kargo at www.kargo.com or follow Kargo on Instagram (@kargomobile), Twitter (@kargo) and LinkedIn (Kargo).

Title: Manager, Research and Insights

Job Type: Full-time, In-Office Hybrid Required

Job Location: Los Angeles, CA

Salary Range: $80,000.00- $90,000.00 OTE

Role Summary:

Kargo is looking for a dynamic and passionate Manager to join our Research and Insights team- a strategic, cross-functional group that directly supports multiple functions of the business.

The Manager, of Research & Insights is responsible for developing a deep understanding of Kargo's strength in delivering ads on premium publisher sites and then measuring those findings across campaigns. The Research and Insights team supports various research/insights initiatives throughout the company. We also collaborate with teams in the US and abroad to measure Kargo's impact in driving advertising performance across the globe. In addition to extensive analytical and interpersonal skills, this role requires someone who knows how to interpret data and has a strong understanding of the media landscape.

We are seeking someone with strong expertise in proving campaign ad effectiveness, who understands the value of uncovering insights from internal and external data. This position requires an analytical and strategic mind that is able to absorb large amounts and varied sources of data while having the capability to see the "why" beyond the data to provide insights. Successful candidates will possess strong intellectual curiosity and a passion for achieving business impact. Skills in problem solving, analysis, and the ability to storytell with data is critical.

What You'll Do:

* Provide support in all stages of brand lift research including study design, field management, data analysis, and the final client deliverables to ultimately highlight Kargo's media impact* Expert in managing Foot Traffic, Sales Lift, Attention and R/F and creative evaluation studies for our clients* Participate in client-facing strategy sessions, campaign kick-off meetings, and end-of-campaign result presentations to provide performance insights and future campaign recommendations* Collaborate closely with cross-functional teams including Sales, Marketing, Operations, and Product to ensure the success of Kargo* Internal research expert to stakeholders, surfacing trends, consumer insights from 1st and 3rd party data sources* Establish processes and work closely with internal operations teams to ensure campaign measurement is set up success* Work closely with marketing teams to market thought leadership, develop brand positioning, and produce case studies showcasing best practices.

Who You Are:

* 4+ years relevant work experience in advertising effectiveness and primary research* Expert in Digital Media and CTV measurement* Direct experience with research services like comScore, Nielsen, Upwave, Dynata, Kantar, Foursquare, IRI, Samba, eMarketer, etc.* Experience conducting custom research and thought leadership studies* Technical knowledge of campaign setup is preferred* Strategic thinker with the ability to formulate innovative solutions to complex problems and keep ahead of industry trends* Experience supporting advertising agencies and sales/business development teams with consumer insight initiatives* Exceptional verbal and written communication skills and demonstrable ability to motivate high-performing teams* Experience supporting internal and external teams with unique consumer insights* Microsoft Suite expert user and ability to extract and manipulate data with a high degree of accuracy

The Recognition:

Kargo and Kargo leadership are regularly recognized for the company's growth and achievements, including:

* Ad Age's Best Places to Work (2024)* Built In's U.S, New York, Los Angeles, Dallas, and Chicago Best Places to Work (2024)* Built In's U.S, New York, Los Angeles, Dallas, and Chicago Best Midsize Places to Work (2024)* Martech Breakthrough Awards' Best Overall AdTech Company (2023)* B&T's Best Media Platform (2021)* Digiday Awards' Media Award for Best Digital Product Innovation (2021)* Martech Breakthrough Awards' Content Management Innovation (2021)

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