Sr. Email Marketing Specialist

Radnor, PA, United States

Sr. Email Marketing Specialist page is loaded Sr. Email Marketing Specialist Apply remote type Hybrid locations Radnor, PA (Airgas HO) time type Full time posted on Posted 22 Days Ago job requisition id R10041168 R10041168 Sr. Email Marketing Specialist (Open) Location:

Radnor, PA (Airgas HO) - Management How will you CONTRIBUTE and GROW? Sr. Email Marketing Specialist

- Radnor, PA - Hybrid Work Environment - Remote/In-Office

- Business casual dress code

The Senior Email Marketing Specialist is responsible for developing and executing testing and audience strategies that enhance messaging relevancy, thereby improving our existing and prospective customers’ experience and the performance of the Airgas email marketing program. This individual will play a critical role in establishing key elements of the email marketing roadmap in outlining plans to upgrade tools, technologies and processes. ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

Email testing strategy - Establishing the cadence, test types and analysis of outcomes. This individual will work with several internal individuals and teams to execute the test strategies: the Email Marketing Manager to identify appropriate campaigns for the tests to take place, the internal creative team to develop the assets for testing and the Email Marketing Specialist to set up and deploy the campaign from Responsys

At the completion of a campaign, contrast the results of each version in terms of CTR, CTOR, the percentage of clicks on the marketing elements and other metrics.

Audience segmentation & audience growth strategies - Determining and applying the appropriate audience filters in order to deploy emails to the correct audience. This individual will also prioritize the methods by which additional subscribers are added to the audience which includes reengagement and onboarding strategies.

The Senior Email Marketing Specialist will also have ownership over the contact preference center, including a near term update as well as long term maintenance.

This individual will gain a deep understanding of the contact attributes, how they are stored and how they are used to determine email campaign audiences.

Reporting and Analysis - Responsible for maintaining existing campaign reporting databases, identifying trends that may inform testing concepts and providing insightful analysis.

Other responsibilities will include:

Providing vacation/time off coverage for Email Marketing Specialist in coding, email campaign setup and deployment

Providing QA support to Specialist to ensure accuracy of email functionality, rendering and tracking

Executing email data integrity exercises including email verification of new lists and managing soft bounces

Providing support of the transactional (triggered) email campaigns including new projects that require working with a 3rd party

Maintaining a strong working relationship with key members of the Marketing team to most strategically execute the email component of omnichannel campaigns, including agreement on objectives, audiences and messaging

Maintaining a strong working relationship with the Digital Project Managers and Digital Creative team to work collectively toward deadlines and resolve edits and issues in a timely manner

Coaching and mentoring junior-level staff and interns

Ensuring successful ESP configuration and consider adaptation of all product releases

Documenting, training and communicating tool capabilities, internal processes and standard operating procedures

Staying up-to-date on CAN-SPAM/GDPR laws

About Airgas

Airgas, an Air Liquide company, is a leading U.S. supplier of industrial, medical and specialty gases, as well as hardgoods and related products; one of the largest U.S. suppliers of safety products.

Through the passion and diversity of its 18,000 associates, Airgas fosters a culture of safety, customer success, sustainability and innovation. Airgas associates are empowered to share ideas, take initiative and make decisions.

Airgas is a subsidiary of Air Liquide, a world leader in gases, technologies and services for Industry and Health. Air Liquide is present in 78 countries with approximately 64,500 associates globally.

Join us for a stimulating experience: you'll find a world of learning and development opportunities where inventiveness is at the heart of what we do, in an open, collaborative and respectful environment.

Your differences enhance our performance

At Airgas, we are committed to building a diverse and inclusive workplace that embraces the diversity of our employees, our customers, patients, community stakeholders and cultures across the world.

We welcome and consider applications from all qualified applicants, regardless of their race, gender, sexual orientation, religion, disability or any other protected characteristic. We strongly believe a diverse organization opens up opportunities for people to express their talent, both individually and collectively and it helps foster our ability to innovate by living our fundamentals, acting for our success and creating an engaging environment in a changing world.

________________________ Are you a MATCH? 3+ Years Professional Experience

Working knowledge of Email Marketing best practices, the ability to identify current industry trends and speak to email best practices regarding deliverability, user experience, US CAN-SPAM requirements

At least 2 years experience actively working within Responsys or 3 years’ experience in another email platform tool

Proficient knowledge of HTML processing, CSS, Responsys AmpScript, and JavaScript preferred

Working knowledge of advanced AND/OR logic and database querying such as SQL

Knowledge of data flow concepts and strong data analysis skills required

Understanding of File Transfer Protocols and web design concepts

Experience using Adobe Analytics

Experience pulling metrics & providing regular reporting as necessary

PHYSICAL DEMANDS: the physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Able to talk, hear, and walk sit: use hands to finger, handle or feel objects, tools, or controls; reach with hands and arms; stoop, kneel or crouch.

Specific vision abilities include close vision, distance vision, color vision, peripheral vision, depth perception and ability to focus objects required.

WORK ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

EOE AA M/F/Vet/Disability

Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, sexual orientation, gender identity, protected veteran status, or disability

_________________________

Your differences enhance our performance

At Airgas, we are committed to building a diverse and inclusive workplace that embraces the diversity of our employees, our customers, patients, community stakeholders and cultures across the world.

We welcome and consider applications from all qualified applicants, regardless of their race, gender, sexual orientation, religion, disability or any other protected characteristic. We strongly believe a diverse organization opens up opportunities for people to express their talent, both individually and collectively and it helps foster our ability to innovate by living our fundamentals, acting for our success and creating an engaging environment in a changing world.

_________________________

Equal Employment Opportunity Information

We are an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic.

Please click here to view the EEO Know Your Rights poster and here to view the Pay Transparency Nondiscrimination poster. Airgas, an Air Liquide Company invites any applicant and/or employee to review the Company’s written Affirmative Action Plan or Policy Statement. This plan or policy statement is available for inspection upon request.

Airgas, an Air Liquide Company and its group of companies does not discriminate against qualified applicants with disabilities and is committed to providing reasonable accommodations to the known disabilities of such individuals so as to ensure equal access to benefits and privileges of employment. If you are an individual with a disability and would like to request a reasonable accommodation as part of the employment selection process, please contact us by email at [email protected] .

_________________________

California Privacy Notice

Airgas, an Air Liquide company, is a leading U.S. supplier of industrial, medical and specialty gases, as well as hardgoods and related products; one of the largest U.S. suppliers of safety products.

Through the passion and diversity of its 18,000 associates, Airgas fosters a culture of safety, customer success, sustainability and innovation. Airgas associates are empowered to share ideas, take initiative and make decisions.

Airgas is a subsidiary of Air Liquide, a world leader in gases, technologies and services for Industry and Health. Air Liquide is present in 78 countries with approximately 64,500 associates globally.

Join us for a stimulating experience: you’ll find a world of learning and development opportunities where inventiveness is at the heart of what we do, in an open, collaborative and respectful environment.

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