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Linney Group Ltd.
Mansfield, TX, United States
The job requirements are detailed below. Where applicable the skills, qualifications and memberships required for this job have also been included. Job details Job reference LINREF000769 Date posted 04/07/2023 Application closing date Blank Location Mansfield Package Blank Contractual hours 37.5 Basis Full time Job category/type Bla
Job Source: Linney Group Ltd.Workforce Solutions for Tarrant County
Hurst, TX, United States
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Job Source: Workforce Solutions for Tarrant CountyFun Town RV
Fort Worth, TX, United States
Fun Town RV was founded in 2010 and has grown substantially over the last ten years. We currently have 14 locations and have plans to add several more in the next few years. As Texas's largest RV Chain, we provide excellent customer service and offer customers top RV brands for less! FTRV has a quality assurance facility where every RV we sell is
Job Source: Fun Town RVSpero Technology
Fort Worth, TX, United States
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Job Source: Spero TechnologyRight Corner Consulting Inc.
Fort Worth, TX, United States
Right Corner Consulting has been pushing the envelope in developing innovative and impactful outreach programs that enhance the quality of living in our community. We have teamed up with the nations most renowned clients to strengthen the delivery of services for those who need them. Our Marketing Communications Specialist do a fantastic job
Job Source: Right Corner Consulting Inc.ID Technology LLC
Fort Worth
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Job Source: ID Technology LLCTandy Leather Factory
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Job Source: Tandy Leather FactoryRodeodentaltexas
Fort Worth, TX, United States
Overview: Rodeo Dental & Orthodontics is seeking a Creative Director to bring our brand to life, serve as the brand steward, and to help concept, produce and iterate on our marketing communications. Reporting to the VP of Marketing, you will own the expression of Rodeo’s brand across all channels, external and internal and ensure that our brand is
Job Source: RodeodentaltexasFort Worth, TX, United States
Posting Details
Position Information
Job Title
Marketing & SEO Specialist
Position Summary
The Marketing & SEO Specialist supports both the SEO strategy and website maintenance for the
University. Responsibilities include overseeing the University's content management system, including overseeing content contributors and website redesigns, designing and implementing email campaigns, and writing and distributing web and news content through various channels including newsletters and social media.
The Marketing & SEO Specialist supports a targeted web content strategy and helps produce contentaccordingly; ensures that all digital communication and marketing efforts are optimized for keyconversions and follow rules of grammar, visual design, and quality assurance. They provide analyticsand reporting on SEO initiatives and can show SEO improvement from strategic efforts.
Essential Duties and Responsibilities
Website Content Management System (CMS):
Is the on-staff CMS expert, responsible for training the campus community to use the system and post content.
Works with clients to determine their web needs.
Manages website redesigns that lead to a quality user experience with measured conversions.
Manages a team of website content approvers, doing quality assurance that content is reviewed and approved timely and without errors.
Supports the communications plan with creating and sending the university newsletter through CMS.
Ensures all content and design is on brand and in voice.
Assists in publishing emergency notifications and crisis communications content to the site.
SEO Strategy: Develop and implement an SEO strategy with "white hat" techniques to gain visibility and rankings.
Maintain working knowledge of current trends in SEO, UI/UX, Google algorithm updates, etc.
Manage the tracking and reporting of all analytics related to content performance.
Copy Writer: Supports creative copywriting efforts of the office including website content, commercials, email, direct mail, and digital marketing that focus on key conversions and enforce brand identity.
Monitors, edits, and corrects site content for customer communications within editorial style guidelines and follows rules of grammar.
Content Strategy: Assists in the development of a comprehensive content strategy for the University's online presence, including best practices and standards for others in the University community to follow through the use of analytical and performance data.
Collaborate with communications and marketing team members to guide content that increases website and social media traffic to influence strategic traffic growth of the right target audience that helps departments achieve their goals.
Helps coordinate SEM and landing page strategies.
Email Campaigns: Assist the Senior Marketing Manager in developing and implementing strategic email marketing campaigns in the Slate CRM, ensuring mobile-friendly templates.
Develop drip campaigns to populations and trigger campaigns based on customer website actions.
Analyze campaign performance and suggest improvements.
Understands the admission funnel of each program, including graduate and undergraduate programs, to optimize communication for the target audience.
Support Marketing & Communications Projects: May be asked to support marketing and communications team projects such as website updates, creative brainstorms, survey creations, copywriting, etc. Performs other related duties and projects as assigned.
Education, Certifications and/or Licenses
Training and Experience
A Bachelor's degree from an accredited college with major coursework in marketing or a related field with at least 2 years of hands-on experience with HTML and content management systems.
Experience Experience with website structures and content management systems (CMS)
Experience developing effective SEO strategies
Experience reporting SEO through Google Analytics and other reporting tools
Demonstrated understanding of user experience, search engine optimization (SEO), and search engine marketing (SEM).
Experience with copywriting for digital platforms and editing for grammar, spelling, and punctuation accuracy.
Written, verbal, analytical, and organizational skills.
Experience working with a CRM is strongly preferred.
Working under tight deadlines and bringing strong attention to detail.
Professional copy editing and proofreading.
Experience proofreading for website branding standards (fonts, spacing, padding. etc.).
Experience in managing a workload including multiple projects and production schedules required.
Knowledge, Skills & Abilities
Knowledge, Skills, and Abilities Understanding of SEO and SEM fundamentals.
Advanced copywriting.
Strong understanding of CMS, website technology, and email marketing platforms.
Strong understanding of CRM technology is preferred.
Knowledge of Associated Press (AP) style guidelines.
Knowledge and proficiency in coding standards-compliant, accessible HTML and CSS for web and email.
Knowledge of information architecture principles; understanding of the technical aspects of website production; and understanding of the tools provided by our CMS system and their limitations.
Posting Detail Information
Posting Number
2016AS923P
Posting Open Date
12/12/2023
Open Until Filled
Yes
Posting Close Date
Special Instructions to Applicants
Marketing & SEO Specialist jobs in Fort Worth, TX, United States
ⓘ There was an unexpected error processing your request.
Please refresh the page and try again.
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You can always manage your preferences and update your interests to ensure you receive the most relevant opportunities.
Get ready to discover your next great opportunity.