Sr. Marketing Manager , Amazon Ads

Seattle, WA, United States

Description

Amazon Ads enables businesses all sizes to showcase their products and their brand to customers shopping on and off Amazon across the world. A fast-growing, innovative, and strategically important function of the wider business, Amazon Ads continues to evolve through new products and advertising capabilities. To this end, we have developed self-service advertising products that integrate advertising into the shopping experience from discovery to purchase. We are dedicated to delivering solutions that delight shoppers while enabling businesses to not only sell their products on Amazon, but help our customer’s grow awareness of their brand, inspire discovery, and increase brand loyalty.

A strategically important part of our charter is to help SMB brand owners establish their brands, reach new audiences, and build for long term growth through our suite of self-service advertising products (Sponsored Brands, Sponsored Display, Stores, Posts, and Sponsored TV). Our team is tasked with building marketing programs that increase awareness of our ad solutions while solving for key customer pain points that accelerate product adoption and ensure advertiser success across products. Helping brands up-level their presence on Amazon means we help their overall business performance, create a better shopping experience for customers, and establish Amazon as a destination for businesses looking to build their brand.

Specifically, we are looking for a high performing Marketing Manager who will own the development and execution of 1) our SMB cross-channel marketing strategy to grow awareness and adoption of our new generative AI creative building tools, and 2) our scaled education experience that SMB brand owners will discover when browsing for help on and off of Amazon. In this role, your marketing programs and campaigns will help SMB brand owners overcome key barriers to entry (such as access to high quality creative), and ensure they have access to easily discoverable educational content that builds best practices and advertiser success across our solutions.

The ideal candidate for this role can think strategically and execute flawlessly. You will bring your proven creative, analytical and project management capabilities to imagine, plan, implement and optimize compelling campaigns that drive customer acquisition and retention. To be successful you’ll need to be a strong communicator who can earn trust with key stakeholders across multiple teams. You will be excited to test and learn in a data driven environment, enthusiastic about handling large data sets and using customer data and insights to deliver impact across multiple marketing channels. You should be comfortable with ambiguity and are willing to work autonomously, handling multiple initiatives simultaneously. If you are data-driven, detail-oriented, and passionate about creating customized experiences through marketing automation, with an interest to own your marketing strategy end to end, this is a great role for you. Experience working directly with sellers, in either a retail or advertising capacity, is welcomed.

Key job responsibilities

Define the overall SMB marketing strategy to increase awareness and utilization of new generative AI creative tools (audience segmentation, targeting strategy, channel strategy, and marketing calendar)

Define the ideal customer journey for advertisers who are looking for product education and best practices in Seller University and You Tube

Own end-to-end campaign management from ideation to execution and measurement

Audit existing content and identify gaps in content assets

Create on-brand, best in class content, tailored to appropriate customers and effectively build acquisition campaigns

Work across Marketing Managers, Content Creators, Designers, Program Managers, and business leadership to align channel initiatives with cross-functional team goals

Analyze, report on, and optimize against key performance metrics

We are open to hiring candidates to work out of one of the following locations:

New York, NY, USA | Seattle, WA, USA

Basic Qualifications

5+ years of professional non-internship marketing experience

Experience using email platforms and editing HTML

Experience building, executing and scaling cross-functional marketing programs

Experience using Excel or Tableau to extract data and insights to drive campaign optimizations (data manipulation, macros, charts and pivot tables)

Demonstrated capacity to deal with ambiguity and changing priorities of a rapidly evolving business

Experience communicating results to senior leadership

Ability to easily transition from high level strategic thinking to creative and detailed execution

Preferred Qualifications

5+ years experience building, executing and scaling cross-functional email marketing campaigns (including automated flows) from concept to completion; including testing, sending, and reporting

Experience developing cross-functional relationships with product, consumer research and marketing teams to drive marketing strategy and feedback loops for stakeholders

Experience managing creative (internal team of designers, copywriters, external agencies and freelancers)

Strong drive for results with the ability to manage independently

Ambitious self-starter with demonstrated ability and willingness to roll up sleeves to get the job done

Excellent written and verbal communication skills

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $127,100/year in our lowest geographic market up to $210,300/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.