Regional Marketing Sr. Director (Texas)

Austin, TX, United States

Details

Department: Marketing Operations

Schedule: Full Time/8-Hour Day Shift, Monday-Friday

Location: This is a partially remote role in Austin, TX with some travel throughout the market as needed - Will work on-site about 3 days/week

Benefits

Paid time off (PTO)

Various health insurance options & wellness plans

Retirement benefits including employer match plans

Long-term & short-term disability

Employee assistance programs (EAP)

Parental leave & adoption assistance

Tuition reimbursement

Ways to give back to your community

*Please note, benefits and benefits eligibility can vary by position, exclusions may apply for some roles (for example: Travel, PRN, Short-Term Option, etc.). Actual compensation offer will vary based upon role, education, experience, location, and qualifications. Connect with your Talent Advisor for additional specifics.

Responsibilities

We are seeking a Senior Director of Regional Marketing to lead and drive marketing and growth strategies within our Markets. This role plays a pivotal role in aligning marketing efforts with business goals, collaborating with internal and external communications, and ensuring the success of Market initiatives.

Position Summary:

The Senior Director of Regional Marketing is responsible for providing marketing and growth leadership alongside the Market Chief Strategy Officer. This role collaborates closely with colleagues leading internal and external communications and partners with various stakeholders to drive marketing alignment, operational readiness, and marketability. The Senior Director is accountable for defining marketing planning, overseeing online content and SEO, and ensuring the seamless execution of marketing initiatives to meet Market business goals.

Key Responsibilities:

Marketing and Growth Leadership: Collaborate with Market leadership and participate in growth councils to align marketing efforts with business goals and outcomes, reporting to the National Marketing Leader.

Cross-Functional Collaboration: Work seamlessly with colleagues leading internal and external communications to ensure coordinated marketing efforts.

Business Understanding: Develop a thorough understanding of the Market's business, including growth drivers, business analytics, demographics, and market research.

Strategic Marketing Planning: Define marketing planning that aligns with national dynamic planning, supports Market annual strategic planning, and enables year-round iteration to meet business goals.

Stakeholder Partnership: Partner with hospital and facility leadership, service line leadership, and clinical leadership to achieve goals by line of business, especially within the largest revenue-generating lines.

Horizontal Growth Alignment: Lead marketing alignment on horizontal growth targets within the market (e.g., ASCs, imaging, therapy/rehab, Ascension Rx, post-acute) to achieve line of business goals.

Direct-to-Provider Marketing: Partner closely with business development teams to lead direct-to-provider marketing and engagement, provider-directed content, creative, and digital marketing support.

Online Content and SEO: Oversee online content and SEO for all priority lines of business, collaborating with service lines for content development and CMS teams for publishing and maintenance.

Tactical Activation: Customize and localize direct marketing tactical activation, aligning with digital marketing roadmaps to meet Market business needs.

Operational Readiness: Identify, advocate for, and resolve operational readiness and marketability issues, ensuring a seamless path to conversion.

Provider and Location Data: Oversee provider promotion and data verification, as well as location verification and data management, presenting on the website and other marketing platforms.

Content Production: Oversee market content curation, story gathering, video production, and dynamic and written content production needs.

Social Media Management: Manage social media content production and community management, coordinating with consumer experience for service recovery.

Brand Affiliation: Ensure Market brand affiliation, partnership, sponsorship, and brand valuation activation and fulfillment, collaborating with national marketing operations.

Procurement and Budget: Collaborate with national marketing operations on marketing procurement, locally sourced contracts, HR and hiring needs, technology support, data/platform support, and budget management.

Sponsorship and Event Activation: Oversee Market sponsorship and event activation, including Foundation liaison support, sponsorship media, tactical fulfillment, and event support.

#marketingcommunications

Requirements

Education:

High School diploma equivalency with 5 years of applicable cumulative job specific experience required, with 2 of those years being in leadership/management OR Associate's degree/Bachelor's degree with 3 years of applicable cumulative job specific experience required, with 2 of those years being in leadership/management.

Additional Preferences

Qualifications:

Bachelor's degree in Marketing, Business, or a related field; Master's degree preferred.

Minimum of 10 years of progressive leadership experience in marketing roles with a strong focus on healthcare, hospitality, credit card industry, or financial services.

Demonstrated expertise in marketing leadership, strategic planning, and cross-functional collaboration.

Proficiency in data-driven decision-making, digital marketing, and CRM campaigns.

Strong communication and presentation skills.

Leadership experience overseeing large teams and managing budgets.

Adaptability to change within a dynamic healthcare environment.

Skills Required:

Strategic Marketing Leadership: Demonstrated ability to provide strategic marketing leadership, aligning marketing efforts with business goals and outcomes. Proficiency in setting and executing marketing strategies that drive growth.

Cross-Functional Collaboration: Strong collaborative skills to work seamlessly with colleagues leading internal and external communications, ensuring coordinated marketing efforts that deliver consistent messaging.

Business Understanding: Thorough understanding of the Market's business dynamics, including growth drivers, business analytics, demographics, and market research. Ability to translate business insights into effective marketing strategies.

Marketing Planning: Experience in defining comprehensive marketing plans that align with national dynamic planning, support Market annual strategic planning, and enable iterative adjustments to meet evolving business goals.

Stakeholder Partnership: Ability to establish and maintain effective partnerships with hospital and facility leadership, service line leadership, and clinical leadership. Collaboration skills to embed within the largest lines of revenue for accountability on growth.

Horizontal Growth Alignment: Expertise in leading marketing alignment on horizontal growth targets within the market, such as Ambulatory Surgery Centers (ASCs), imaging, therapy/rehab, Ascension Rx, and post-acute services.

Direct-to-Provider Marketing: Proficiency in partnering closely with business development teams to lead direct-to-provider marketing and engagement strategies, including provider-directed content, creative, and digital marketing support.

Online Content and SEO: Experience overseeing online content and search engine optimization (SEO) strategies for all priority lines of business. Familiarity with content development, review/approval processes, and CMS team collaboration for timely publishing and maintenance.

Tactical Activation: Ability to customize and localize direct marketing tactical activation, aligning with digital marketing roadmaps to meet Market business needs. Allocation and fulfillment management for paid search, paid social, email marketing, direct mail, targeted digital display, and video campaigns.

Operational Readiness: Strong problem-solving skills to identify, advocate for, and resolve operational readiness and marketability issues. Ensuring a seamless path from marketing claims and value propositions to conversion.

Data Management: Oversight of provider promotion, provider data verification, and liaison with AMG analysts/credentialing/medstaff for data management and correction on the website and other marketing platforms.

Content Production: Management of market content curation, story gathering, and production, including video, dynamic, and written content.

Social Media Management: Proficiency in social media content production and community management, including coordination with consumer experience teams for service recovery.

Brand Affiliation: Familiarity with Market brand affiliation, partnership, sponsorship, and brand valuation activation and fulfillment. Collaboration with national marketing operations on sponsorship reviews for alignment with values and business value requirements.

Marketing Technology: Experience with marketing applications and technology, including CRM platforms, digital marketing tools, marketing automation systems, content management systems (CMS), and data analytics tools.

Budget Management: Proficiency in budget management, allocation of resources, and spend forecasting to achieve marketing goals efficiently.

Event Activation: Oversight of Market sponsorship and event activation, including Foundation liaison support, sponsorship media, tactical fulfillment, and event support.

Candidates should provide concrete examples of how they have applied these skills in their previous roles and clearly demonstrate their qualifications in their application materials.

Additional Information:

As the Director or Senior Director of Regional Marketing at Ascension, you will play a pivotal role in driving marketing and growth strategies within our Markets. This leadership position demands a deep understanding of our business, strong strategic marketing acumen, and the ability to align marketing efforts with the goals of our Markets. You will collaborate closely with internal and external communications teams, providing seamless and coordinated messaging.

Your responsibilities include overseeing marketing planning, alignment with national planning, and year-round iteration to meet business goals. You will partner with hospital and facility leadership, service line leaders, and clinical leadership to achieve growth targets. Collaboration with business development teams for direct-to-provider marketing and engagement will be key, as well as managing online content, SEO, and tactical activation.

Operational readiness, data management, content production, and social media management will all fall under your purview, ensuring that our marketing efforts resonate with our audience. Your role also includes supporting brand affiliation, sponsorships, and event activations where applicable.

In this dynamic role, you will leverage marketing applications and technology to achieve marketing goals efficiently. Your leadership will guide a large team of professionals and shape Ascension’s marketing strategies to support our mission of delivering compassionate, personalized care to all.

If you are a strategic marketing leader with a strong understanding of healthcare dynamics, a knack for collaboration, and a passion for driving growth, we invite you to apply and join our team in transforming healthcare for the better.

Why Join Our Team

Ascension associates are key to our commitment of transforming healthcare and providing care to all, especially those most in need. Join us and help us drive impact through reimagining how we can deliver a people-centered healthcare experience and creating the solutions to do it. Explore career opportunities across our ministry locations and within our corporate headquarters.

Ascension is a leading non-profit, faith-based national health system made up of over 134,000 associates and 2,600 sites of care, including more than 140 hospitals and 40 senior living communities in 19 states.

Our Mission, Vision and Values encompass everything we do at Ascension. Every associate is empowered to give back, volunteer and make a positive impact in their community. Ascension careers are more than jobs; they are opportunities to enhance your life and the lives of the people around you.

Equal Employment Opportunity Employer

Ascension will provide equal employment opportunities (EEO) to all associates and applicants for employment regardless of race, color, religion, national origin, citizenship, gender, sexual orientation, gender identification or expression, age, disability, marital status, amnesty, genetic information, carrier status or any other legally protected status or status as a covered veteran in accordance with applicable federal, state and local laws.

For further information, view the EEO Know Your Rights (English) (https://www.eeoc.gov/sites/default/files/2022-10/22-088_EEOC_KnowYourRights_10_20.pdf) poster or EEO Know Your Rights (Spanish) (https://www.eeoc.gov/sites/default/files/2022-10/22-088_EEOC_KnowYourRightsSp_10_20.pdf) poster.

As a military friendly organization, Ascension promotes career flexibility and offers many benefits to help support the well-being of our military families, spouses, veterans and reservists. Our associates are empowered to apply their military experience and unique perspective to their civilian career with Ascension.

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E-Verify Statement

This employer participates in the Electronic Employment Verification Program. Please click the E-Verify link below for more information.

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