Web Strategy Specialist

Indianapolis, IN, United States

Introduction

We are seeking a Web Strategy Specialist on the digital marketing team at Roche Diagnostics Corporation (RDC), our U.S. affiliate in the Diagnostics division.

As Web Strategy Specialist, you will be responsible for defining viable, feasible and sustainable solutions that are primed to meet customer needs and deliver in the short and long terms. You will prioritize a strong focus on data-minded decisions for web strategy, including connecting the dots among stakeholders and team members involved, finding agile ways of working and modeling a collaborative spirit. You will help shape the vision, strategy and roadmap of our web approach, co-creating solutions to maximize value among marketers, communicators, customer engagement professionals and more internal partners.

What you will work on

You’ll be working within the U.S. affiliate’s digital marketing team, focusing on leading our holistic web strategy – how we show up online in consistent, coherent “One Roche'' ways in keeping with our business pillars and integrated marketing plans. You will manage and publish content on external-facing websites/portals, especially usdiagnostics.roche.com and with a lens on our Marketo landing pages. This includes opportunities to implicitly personalize and target content based on multi-channel engagement.

STAKEHOLDER MANAGEMENT AND PARTNERING

Deeply connect and understand the customer and business needs and closely partner with stakeholders to develop the strategic direction of their web information and content (inclusive of narrative-style stories)

Shape the web roadmap for our U.S. business to quickly deliver highest-value outcomes for customers, partners and additional prioritized audiences

Drive co-creation of web vision and strategy, including contribution to the development and implementation of SEO-minded portfolio/product pages, via deep partnership and collaboration with stakeholders

Define and deliver the future-minded web roadmap and manage the end-to-end web strategy (including continuous discovery and trend analysis), ensuring it delivers tangible and meaningful value aligned with internal and external customer needs and expected outcomes, in keeping with our overarching digital marketing strategy and web/UX principles

LEADERSHIP AND INFLUENCE

Lead, manage and mobilize project teams. Lead and influence in a matrixed environment, creating an environment of teamwork and partnering within the area and across digital marketing, our four core franchises and communications, among other business areas

Work closely with portfolio/product leads and content owners to ensure strategy supports current and future needs

Connect and collaborate across our digital marketing team to foster a collaborative spirit

Lead strategic planning for our web presence with stakeholders, defining and monitoring KPIs and OKRs alongside our measurement manager

Co-create strategic vision with IT and commercial insights partners, adding value with that to help continuously improve business processes and solutions

Manage the long-term product roadmap for multiple products within the product line.

Interact with affiliate franchise partners and global web product owners, to understand business needs and influence product roadmaps

Seek opportunities to create additional value and improve business processes and outcomes

Determine business criticality and product quality. Define, in collaboration with other Agile Release Train members, service levels, governance and operational support.

Be responsible for evaluating content concepts and requests for partnership, as well as emerging trends in industry-topical content and general content marketing

Lead or coordinate technical discussions and vendor interactions as needed

Prioritize a local-plus-global mindset and strong inter-affiliate connections

Responsibilities:

Be the primary web strategy SME for the four core franchises – Core Lab, Point of Care, Molecular and Pathology Labs – and for functions including but not limited to communications

Provide marketers and stakeholders with strategic guidance in the ideation, formation and execution of web-centric portions of their integrated marketing plans

Promote collaborations to ensure cross-team collaboration, effectiveness and efficiencies

Partner with the tech activation lead and all digital developers to ensure timely execution of plans

Build and foster a global-to-local network that enables co-creation and an inclusive mindset

Partner with analytics teammates to measure, report and optimize web projects and content plans, increasing digital marketing effectiveness

Enable and support collaborations with vendors as appropriate

Serve as a strong ambassador for the Roche brand and its standards

Deliver on user experience–centric web display that informs and delights the end user

Support adoption of enterprise and local tech platforms/solutions

Remain current in digital marketing capabilities and competencies

Promote digital marketing’s value and impact to enhance the team’s reputation

Travel occasionally as needed (perhaps 1-2 times annually)

Leadership attributes and additional duties:

Discern with a solutions mindset at all times

Drive strategies and long-term vision to build best-in-class web presentation

Provide accurate business context and receive feedback on the feasibility of implementation based on web capabilities

Conduct user research and usability studies, collaborating with designers, developers, and research teams throughout the process

Craft a web vision (short- and long-term) and convert it to concrete strategy

Identify opportunities for new or existing features and functionalities with web development partners

Partner with web development and IT partners to manage backlog of needs and capabilities desired

Partner with executive team to identify key capabilities needed, as well as potential issues

Partner regularly with cross-functional teams to ensure alignment on feature development and prioritization

Work with marketing and communications partners to develop positioning and messaging that ensure differentiation from competitors

Monitor and evaluate performance to facilitate continuous iteration and improvement

What you need to be successful

The ideal candidate will satisfy the following requirements:

Exceptional writing and editing skills, combined with strong presentation and public speaking skills

Minimum of five to eight years of experience in digital product management or similar role

Strong analytical, prioritization, organization and negotiating skills

Experience in UX/UI principled design, with the end user’s journey front of mind always

A passion for building great content to solve customer and business problems

Excellent communication skills with the ability to interact with and understand subject matter and emerging technologies that are sometimes complex and technical

Ability to communicate findings clearly to both technical and non-technical audiences

Strong acumen and appetite for data analysis, to always elevate based on findings

Bachelor’s degree in marketing, communications or a related field

Additional experience and skills, though not required:

Experience working in SAFe (Scaled Agile Framework)

Experience with SQL queries and with back-end and front-end programming languages such as JavaScript, HTML and CSS

Location: Indianapolis, Indiana

Note: Remote work will be considered for exceptional candidates. Working hours generally will be Eastern time.

Pay Range:  $45 - $57.14/hour

Health, Dental, Vision, 401k

#J-18808-Ljbffr