Senior Marketing Manager (Games) Los Angeles, CA (Remote)

Los Angeles, CA, United States

Description

Who We Are

We are Skybound.

We love creators. We love fans. We love thrilling games, indelible images and moving stories. Our roots are in comics, but our brands extend to video games, television, movies, merchandise, and live experiences. We take pride in original tales, rich characters, and diverse voices.

From well-known franchises to freshly-minted originals, we offer the chance to join brilliant creators shaping a new generation of entertainment in a concentrated, agile environment where every perspective matters, and any idea can create a breakthrough.

Opportunity

Skybound is looking for an owner-minded Senior Marketing Manager to pilot promotional efforts on a new slate of games. As Senior Marketing Manager, you will work from the earliest stages of development, using research to identify player communities, contribute to product definition and feature set, and define product vision and positioning. Throughout production, you will serve as a critical stakeholder, representing the customer at all times, and engineering your own success by providing input into development investments, feature priorities and quality standards.

As Senior Marketing Manager, you will leverage insights to build a go-to-market strategy which you lead a team to execute. You’ll inform the initial bedrock of game investments via the product P&L, bringing to bear strong genre sensibilities and a broad knowledge of previous titles and player communities. You’ll collaborate across Skybound to create and implement a game launch and player communication strategy spanning community, digital storefronts, influencers, content creation, social channels, events and trade shows, paid media and PR.

Reports: This position will report to Skybound’s VP of Games Marketing

Responsibilities: Responsibilities include, but are not limited to:

Inform green light decisions by building a product P&L and investment recommendation informed by player communities, market analysis, and your own sensibilities

Work directly with development partners on product definition and player fit

Leverage customer and competitive insights to create and validate product positioning, genre values, customer segmentation and critical features

Own the go-to-market road map, integrating plans from every promotional vertical, including PR, social, digital storefronts, paid media, influencers, CRM, content, loyalty programs, trade shows and other channels

Work with internal and external creative, media and digital agencies to manage brand identity, producing key art, slogans, screenshots, trailers, websites and other creative assets

Capture post-launch sentiment and provide customer priorities for live service product updates

Manage ongoing product marketing needs and promotions for catalog titles

Build your team; contribute to org design, role definitions and hiring priorities for reporting and supporting roles

Find players wherever they are (on websites, Reddit, Discord, Twitter, Facebook, Instagram…), and work with our community teams to support them

Manage and report on marketing KPI's for your games to identify opportunities and challenges

Represent marketing initiatives with senior leadership; help guide corporate strategies

Requirements

5+ years of experience in consumer and product marketing, preferably in games

Track record for launching and sustaining digital products or services

Results-oriented, with an understanding of how to apply ROI and KPI’s for marketing campaigns

Skilled in data analysis and reporting, particularly for launch marketing campaigns

Strong product management experience, with understanding of live service product life cycles

Excellent organization and time management skills with the ability to manage multiple assignments at once

Polished professional who is comfortable serving as the main contact for executives, internal stakeholders, partners, and third-party agencies

Self-starter and strong team player who can work independently and responsibly

Strong spoken/written communicator with the ability to develop creative, clear, and concise storytelling for a variety of audiences

Preferred Qualifications:

Deep passion for Skybound IP, including Invincible and The Walking Dead

Game industry experience as a professional and a player

Deep experience building and serving gamer communities

Owner mindset, results orientation, generous with feedback and coaching

Prior experience as the go-to-market lead on a successful game title

Just as quirky and passionate about gaming and Skybound as we are!

Job Type: Regular, Full-Time

Salary Range: $120,000 - $170,000

Actual base salary is dependent on several factors including but not limited to; market dynamics, location and region, experience, specialized skills/training (education), level of responsibility, budgetary considerations, tenure at the company (for current employees), etc.

The salary range listed is just one component of the total compensation package for employees.

Compensation decisions are dependent on the circumstances of each role.

Skybound offers a wide array of benefits including medical, dental, vision, life insurance, flexible spending and dependent care accounts, as well as free counseling through our Employee Assistance Program (EAP). We also offer a 401K plan with 4% match, 12 weeks of paid parental leave, generous time off, wellness benefits, and tuition reimbursement.

Company Overview

Skybound is a multiplatform content company working closely with creators and their intellectual properties, extending stories and universes to new platforms, including comics, television, film, tabletop and video games, books, digital content, events, and beyond. We are home to critically-acclaimed global franchises, including The Walking Dead and Invincible.

Skybound Games produces, publishes and distributes video and tabletop games across all genres, including the multi-million-unit selling The Walking Dead video game series. In addition to our wholly-owned franchises, we work with independent developers to foster and create original games with compelling characters and worlds, strong creator and artistic focus, and innovative approaches to engaging genres.

Invincible is one of Skybound's tentpole franchises (celebrating 20 years!) and spans the world of comic books, merchandise, video games, and the critically acclaimed adult animated television series on Prime Video. Now in its second season, the television show has consistently ranked as one of Prime Videos top-streamed series with a 99% score on Rotten Tomatoes. Based on the groundbreaking comic book by Robert Kirkman, Cory Walker, and Ryan Ottley, Invincible revolves around 18-year-old Mark Grayson, who’s just like every other guy his age—except his father is (or was) the most powerful superhero on the planet. Still reeling from Nolan’s betrayal in Season One, Mark struggles to rebuild his life as he faces a host of new threats, all while battling his greatest fear - that he might become his father without even knowing it.

The show stars Steven Yeun, with Sandra Oh, Zazie Beetz, Grey Griffin, Chris Diamantopoulos, Walton Goggins, Gillian Jacobs, Jason Mantzoukas, Ross Marquand, Khary Payton, Zachary Quinto, Andrew Rannells, Kevin Michael Richardson, Seth Rogen, and J.K. Simmons. Executive producers include Skybound's own Kirkman, David Alpert, and Margaret M. Dean.

Equal Opportunity Employer

At Skybound we value diversity and are looking for extraordinary employees of all backgrounds! Skybound is an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, citizenship, age, genetic information, disability, hair texture or veteran status. In addition to federal law requirements, Skybound complies with all applicable state and local laws governing nondiscrimination.

Skybound will consider applicants with criminal histories in a manner consistent with the CA Fair Chance Act and Los Angeles Fair Chance Initiative for Hiring Ordinance.

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