Senior Manager, Marketing Analytics

Columbus, OH, United States

About Emplifi

Emplifi’s unified customer engagement platform empowers more than 20,000 of the world’s leading brands to revolutionize the digital and social customer experience. With comprehensive and integrated social media marketing, social commerce, and care, combined with unified analytics and AI, Emplifi fuels growth resulting in happy customers, increased product sales, and improved brand loyalty.

About the Team

Revenue Operations aims to sit right at the heart of action, connecting Product, Marketing, and Sales to drive outstanding outcomes. We support marketing functional leaders in all matters of data, planning, performance, systems, and analysis. Success is when we are able to help our teams follow a prospect from the start, and all the way through the journey of qualification, routing, BDR follow up, to close. And we’re constantly looking for insights in this process and ways to improve our ability to find the right customers, maximize our resources, and deliver for the company.

Our team is great to work with, but we’re never satisfied in the pursuit of excellence. This is a fast moving market and we want to be always adapting to do more of what works best, and experiment to find new tactics. And the best thing about being a part of Emplifi’s Revenue Operations department is you’ll be working with other GTM-obsessed people in an atmosphere of data-driven decision making, customer-centricity and team work.

Job Summary

Within the Operations organization, the Marketing Analytics & Operations role is a key collaborator daily with Demand Generation, Customer Marketing, Sales Operations, Product Marketing, and Marketing Technology Operations teams, and keeping everyone pointed in the right direction. From this central position, you’ll be expected to drive analytics for a rigorous, performance-focused marketing program, empowering individual marketers and leadership to use data to define, set, and achieve the right goals for our business. You’ll also act a champion, advocate, and stakeholder for the broader marketing team in cross-functional operations initiatives.

What You’ll Do Here

Define and apply appropriate marketing metrics, measurement methods, and experimentation processes to power a technologically sophisticated, data-driven marketing program across all channels.

Influence senior executive thinking and decision-making through credibly representing data, analysis, and impact evaluation throughout the marketing funnel

Partner with our Finance, Business Analytics, and Marketing teams to drive corporate reporting, forecasting, and planning across our integrated marketing programs

Collaborate with Marketing Operations, RevOps and Product teams to develop and improve our marketing analytics infrastructure, including sales pipelines, revenue targets, and predictive models

You will use data sourced from our internal systems, CRM systems, and from native systems of other marketing channels such as email, digital, social, partners, and events to prepare consistent, accurate, and insightful reports

Your job is to be an enabler of great decision making and helping our marketing and sales teams deliver amazing results

You should have proficiency in the value-creating ecosystem using tools such as Marketo, Salesforce, Outreach, LeadData, Google Analytics, Tableau or similar.

What You’re Familiar With

Multi-touch and single-touch attribution models, SaaS pipeline analytics, MQL, and SQL, plus limitations and advantages of these models

Understands key metrics such as CPA, ROI, CAC, LTV, and payback periods and has effortless fluency in how different metrics affect one another

Helping teams diagnose and inspect critical funnel flows and conversions

Strong communication skills and ability to build strong relationships cross-functionally and with senior leadership

What You’ll Bring to Us

Bachelor’s degree and 7+ years of experience in highly quantitative fields

Proven skills in salesforce.com reporting and dashboards

Strong experience in digital marketing platforms and analytics

Proven track record of business impact in driving analytics for a growth, performance, direct response, or other ROI-goaled marketing programs

Strong analytical and technical skills, with a willingness to be hands-on including using pivot tables and/or BI tools to mashup data

Experience applying experiments, lift tests, attribution, and other measurement techniques to measure and optimize the performance of marketing campaigns

Effective analytics management skills: you know how to prioritize the highest-impact work, and how to direct and inform the work of others through business requirements, and project scoping

Exceptional communication skills and is able to simplify and present complex analytical concepts to an executive audience.

An incredibly curious, proactive, and growth-minded approach to your work

Relentless setting of aggressive short- and long-term goals and possesses a strong internal drive to achieve them.

Ability to work cross-functionally with partners across different teams, clearly articulate intents, and properly negotiate to align goals and results.

What We Offer:

International, fast paced and rapidly growing environment

Chance to work with the world’s biggest brands at the CX tech leader

Agile and open-minded culture, with high levels of trust and flexibility

Opportunity for professional growth and development

Possibility to learn new and cutting-edge technologies, in an environment that encourages new ideas

Benefits package including Medical, Dental, Vision & Life Coverage Options

Flexible Working Hours

Unlimited PTO

12 paid Holidays

2 Paid Community Service Days

Company paid STD and LTD

401K

Parental Leave Benefits

Educational Reimbursement Opportunities

Referral Bonus Program

Access to an Employee Assistance Program (EAP)

Scheduled Company Learning Days and access to additional courses via our online Emplifi Academy

There’s more as well! Speak with us to find out all the details!

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