Product Marketing Lead
, CA, United States
Role Description
This is a full-time role for a Product Marketing Lead. You will be responsible for developing and executing product marketing strategies, creating relevant product marketing content, collaborating with cross-functional teams, creating marketing campaigns, and driving product growth and adoption.
Responsibilities
Create product marketing collateral including solution briefs, white papers, blogs, and customer presentations
Develop content for and manage webinars
Maintain and update website content
Help develop and enhance company messaging and product positioning
Run demand-gen campaigns
Help create sales enablement collateral
Qualifications
5+ years of software product marketing experience
3+ years of cybersecurity / SaaS product marketing experience
Strong analytical and strategic thinking skills
Excellent written and verbal communication skills
Ability to work independently and in a team environment
Experience with market research and competitive analysis
Knowledge of digital marketing strategies and tactics
Bachelor's degree in related area
Company Description
We are an AI-powered identity security platform for human and non-human identities. We automate identity permissions and lifecycle using context, risk, and behavioral analysis and help your business protect against identity breaches.
Our founding team consists of serial entrepreneurs and seasoned executives who have led successful startups and have a proven track record of creating disruptive technologies in Cloud Infrastructure, Security, and Networking. We are funded by a top-tier Silicon Valley VC firm.
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