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Product Marketing Lead

, CA, United States

Role Description

This is a full-time role for a Product Marketing Lead. You will be responsible for developing and executing product marketing strategies, creating relevant product marketing content, collaborating with cross-functional teams, creating marketing campaigns, and driving product growth and adoption.

Responsibilities

Create product marketing collateral including solution briefs, white papers, blogs, and customer presentations

Develop content for and manage webinars

Maintain and update website content

Help develop and enhance company messaging and product positioning

Run demand-gen campaigns

Help create sales enablement collateral

Qualifications

5+ years of software product marketing experience

3+ years of cybersecurity / SaaS product marketing experience

Strong analytical and strategic thinking skills

Excellent written and verbal communication skills

Ability to work independently and in a team environment

Experience with market research and competitive analysis

Knowledge of digital marketing strategies and tactics

Bachelor's degree in related area

Company Description

We are an AI-powered identity security platform for human and non-human identities. We automate identity permissions and lifecycle using context, risk, and behavioral analysis and help your business protect against identity breaches.

Our founding team consists of serial entrepreneurs and seasoned executives who have led successful startups and have a proven track record of creating disruptive technologies in Cloud Infrastructure, Security, and Networking. We are funded by a top-tier Silicon Valley VC firm.

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