Marketing Manager - HE Shopper Marketing

Ridgefield Park, NJ, United States

Job Description

TITLE: Marketing Manager - HE Shopper Marketing

POSITION TYPE: Full Time (W2)

LOCATION: Ridgefield Park, NJ

ABOUT WorldLink:

WorldLink is a rapidly growing information technology company at the forefront of the tech transformation. From custom software development to cloud hosting, from big data to cognitive computing, we help companies harness and leverage today's most cutting-edge digital technologies to create value and grow.

Collaborative. Respectful. Work hard Play hard. A place to dream and do. These are just a few words that describe what life is like at WorldLink. We embrace a culture of experimentation and constantly strive for improvement and learning.

We take pride in our employees and their future with continued growth and career advancement. We put TEAM first. We are a competitive group that like to win. We're grounded by humility and driven by ambition. We're passionate, and we love tough problems and new challenges. You don't hear a lot of "I don't know how" or "I can't" at WorldLink. If you are passionate about what you do and having fun while doing it; tired of rigid and strict work environments and would like to work in a non-bureaucratic startup cultural environment, WorldLink may be the place for you.

For more information about our craft, visit https://worldlink-us.com .

WHO we're looking for:

We are looking for a Marketing Manager - HE Shopper Marketing who will be responsible for leading the research market conditions in local, regional, or national areas to determine potential sales of a product or service. A typical marketing manager is responsible for gathering information on competitors and methods of marketing and distribution.

Role and Responsibilities:

Deeply understand the digital and in-store retail shopper experience journey, consumer pain points and industry best practices.

Manage product experience lifecycle on retailer websites, including toolkit and assets updates, above-the-fold content and A+ / below-the-fold content launches

Serve as the primary point of contact for assigned Retail accounts to support marketing and campaign execution efforts (content, messaging, ad campaigns, creative approvals and other).

Drive initiatives that bring marketing strategies, campaigns and promotions to Retailers (through the account teams) to ensure cross-channel consistency for shoppers throughout the year.

Lead regular customer-strategic planning and marketing calendar cadence with account teams.

Manage content launch processes and optimizations across Retail, including all Retail marketing, in-store experiences and websites.

Required Experience and Education:

5+ years of experience in marketing.

3+ years in digital marketing, advertising, or related field.

Retail marketing experience a plus, but not required.

Bachelor's degree in marketing or equivalent training required.

Knowledge /experience in shopper/retail marketing, Digital creative/advertising.

Necessary Skills and Attributes:

Self-motivated individual with the ability to thrive in a team-based or independent environment.

Detail-oriented with strong organization skills.

Ability to work in a fast-paced environment.

Limited supervision and the exercise of discretion.

Strong cross-functional collaboration skills; proven ability to lead initiatives across teams.

Superior project management skills, including the ability to prepare written plans and schedules, identify objectives, coordinate and direct project teams and manage budgets.

High level of confidence, integrity and enthusiasm that fits a fast-paced, energetic and proactive organization.

Excellent communication and presentation skills, with high attention to detail. Must be able to articulate clearly and effectively over the phone and through email.

Excellent PowerPoint and Excel skills are critical in this role.

Physical Demands:

The physical demands described here are representative of those that must be met by contract employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the contract employee is occasionally required to stand, clean, crawl, kneel, sit, sort, hold, squat, stoop, stand, twist the body, walk, use hands to finger, handle, or feel objects, tools or controls, reach with hands and arms, climb stairs or ladders and scaffolding, talk or hear, and lift up to 20 pounds. Specific vision abilities required by the job include ability to distinguish the nature of objects by using the eye. Operate a computer keyboard and view a video display terminal between 50% - 95% of work time, including prolonged periods of time. Requires considerable (90%+) work utilizing high visual acuity/detail, numeric/character distinction, and moderate hand/finger dexterity.

Performs work under time schedules and stress which are normally periodic or cyclical, including time sensitive deadlines, intellectual challenge, some language barriers, and project management deadlines. May require working additional time beyond normal schedule and periodic travel.

WHAT we'll bring:

During your interview process, our team can fill you in on all the details of our industry-competitive benefits and career development opportunities. A few highlights include:

Medical Plans

Dental Plans

Vision Plan

Life & Accidental Death & Dismemberment

Short-Term Disability

Long-Term Disability

Critical Illness/ Accident/ Hospital Indemnity/ Identity Theft Protection

401(k)

WHAT you should know:

Our success begins and ends with our people. We embrace diverse perspectives and value unique human experiences. WorldLink is an Equal Employment Opportunity and Affirmative Action employer. All employment at WorldLink is decided on the basis of qualifications, merit, and business need. We endeavor to continue our footprint as a diverse organization by highlighting opportunities for all people. WorldLink considers applicants for all positions without regard to race, color, religion or belief, sex, (including pregnancy and gender identity), age, national origin, political affiliation, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. People with disabilities who need assistance with any part of the application process should contact us.

This job description is designed to cover the main responsibilities and duties of the role but is not designed to be a comprehensive list of all.

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