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Four Seasons Hotels and Resorts
, CA, United States
About Four Seasons: Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury wit
Job Source: Four Seasons Hotels and ResortsInterplace, Inc.
Torrance, CA, United States
Digital Marketing Manager Responsibilities: · Build our digital marketing roadmap · Manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency · Measure ROI and KPIs and prepare budget · Develop specific campaigns to create and maintain high levels of customer interaction · Oversee our soci
Job Source: Interplace, Inc.Hourglass Cosmetics
West Hollywood, CA, United States
HOURGLASS COSMETICS — Manager, Digital Marketing Connected by creativity and driven by purpose. Hourglass Cosmetics is a vegan and cruelty-free beauty brand, redefining luxury cosmetics with high-performance products, innovative formulas, and award-winning franchises. Recognized by Forbes, Fast Company and Time Magazine as one of the most inventiv
Job Source: Hourglass CosmeticsReal Estate Exchange
Woodland Hills, CA, United States
About REX REX is a well-funded, game-changing real estate technology startup located in Woodland Hills, CA. With the goal of improving the lives of homebuyers and sellers, REX created a digital platform and real estate service that eliminates traditional agent commissions, sells homes faster and shifts control away from agents over to those who ma
Job Source: Real Estate ExchangeReal Estate Exchange
Los Angeles, CA, United States
About REX REX is a well-funded, game-changing real estate technology startup located in Woodland Hills, CA. With the goal of improving the lives of homebuyers and sellers, REX created a digital platform and real estate service that eliminates traditional agent commissions, sells homes faster and shifts control away from agents over to those who ma
Job Source: Real Estate ExchangeBuck Mason
Los Angeles, CA, United States
Buck Mason is looking for a full-time growth marketing and acquisition lead who can think beyond just digital. You will need to be a self-starter, motivated completely by out-performing the day before. If you want to hone and develop a profitable omni-channel marketing program across various channels and hit singles and doubles until the right pitc
Job Source: Buck MasonHireku, Inc.
Beverly Hills, CA, United States
Job Summary The job summary should give candidates a general idea of expectations for the position and a high-level summary of the role. Be sure to provide an exact job location so candidates know where the position will be located. Responsibilities and Duties Highlight the responsibilities. Make sure your list of responsibilities is brief but c
Job Source: Hireku, Inc.SILVUS TECHNOLOGIES
Los Angeles, CA, United States
THE COMPANY Silvus Technologies is dedicated to one mission: connecting those who keep us safe. We do so by delivering the most advanced Mobile Ad-hoc Network (MANET) radios powered by our custom and ever evolving Mobile-Networked MIMO waveform. Together, our radios and waveform provide vital communications for mission-critical applications in th
Job Source: SILVUS TECHNOLOGIESSanta Monica, CA, United States
HI USA is a nonprofit organization founded on an enduring belief in the power of travel to foster a deeper understanding of people, places, and the world around. At HI USA, our hostel programs are crucial in building not only an enjoyable and memorable experience for guests, but in delivering on our mission by increasing cultural exchange and providing an opportunity for guests to learn more about the local community, culture, and history.
We are currently recruiting for a Digital Marketing Manager to spearhead strategic digital marketing campaigns to enhance brand awareness, attract new customers, and drive revenue growth. Overseeing paid media advertising across digital channels, the ideal candidate will possess a deep understanding of digital media, strong analytical skills, and the ability to manage multiple campaigns concurrently. This role is pivotal in crafting and executing marketing strategies aimed at acquiring, engaging, retaining customers, and contributing to the company's growth.
The position is being posted in Santa Monica, CA (LA) and Chicago, IL. The person in the role should live within a comfortable commuting distance to our Santa Monica or Chicago property and may work a hybrid schedule to include 2 days/week on-site.
Responsibilities:
Develop a promotion strategy and calendar in lock-step with content and social based on trends and data inclusive of always-on and seasonal tactics.
Build and implement paid media strategies in alignment with HI USA's marketing objectives, encompassing a variety of digital channels, including, but not limited to search, PPC, metasearch, social media, display, programmatic, email and video platforms, and other emerging channels and promotional platforms as needed.
Conduct extensive research and competitive analysis to identify target audiences, optimal advertising channels, and keywords.
Manage and optimize campaigns, including bid management, audience targeting, creative testing and open rate to build brand awareness and drive interest in HI USA's network of hostels.
Cultivate strategic alliances with internal stakeholders to drive cohesion between paid campaigns and broader marketing initiatives, fostering a culture of collaboration and partnership.
Facilitate and lead on coordination between (1) the Graphic Design & Brand Manager to develop compelling ad creative and consistent branding; (2) the Social Media Manager to build out a paid social strategy that can be extended across Instagram, Facebook, TikTok, and YouTube and (3) the Content Strategy Manager to ensure consistency in messaging and synergy across channels and touchpoints.
Own the email marketing strategy, including audience growth and segmentation, lifecycle and monthly promotional emails, content and design, deliverability, optimization and compliance with regulations.
Continuously optimize performance marketing campaigns across multiple digital channels, leveraging data-driven insights and A/B testing to enhance effectiveness.
Analyze campaign performance metrics and provide regular reports, insights, and actionable recommendations.
Manage performance marketing budgets effectively, ensuring optimal allocation and ROI across channels and campaigns.
Oversee relationships with external vendors, agencies, and partners involved in digital advertising, including media buying, email delivery, creative agencies, and ad tech platforms.
Regularly monitor and stay current on digital marketing and travel industry trends, best practices, and emerging technologies to inform promotional strategies and contribute to audience segmentation and communication strategies.
Target a variety of audiences to refine outreach strategy towards underrepresented communities, highlighting our commitment to DEIA.
Skills and Qualifications Alignment with HI USA Values and commitment to workplace culture of DEIA.
5+ years of hands-on experience directly developing, implementing, and optimizing paid media campaigns across a variety of channels.
Bachelor’s degree in marketing, advertising, or related field (or equivalent work experience).
Analytical mindset with the ability to interpret data and make data-driven decisions.
Proficiency in digital marketing tools, such as Google Analytics, Facebook Business Manager, Google Ads, and similar platforms.
A deep understanding of paid social media strategies with a focus on driving conversions.
Expertise in targeting diverse audiences that deliver on HI USA’s commitment to DEIA.
Strong project management skills, with the ability to prioritize tasks and meet deadlines in a fast-paced environment.
Extensive experience with budget management and campaign performance tracking.
Excellent written and oral communication skills, with attention to detail and a creative flair.
Familiarity with using a CMS, HTML/CSS and design is a plus.
Experience in the hospitality and/or non-profit business is a plus.
Email Alert for Digital Marketing Manager jobs in Santa Monica, CA, United States
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