Digital Content Specialist

Evanston, IL, United States

Digital Content Specialist - ( 86462 )

Digital Content Specialist

Position Highlights: Position: Digital Content Specialist

Location: Evanston, IL

Full Time/Part Time: Full Time

Hours: Monday-Friday, 8am-4:30pm

Required Travel: N/A

Job Summary

As the Digital Content Specialist at NorthShore – Edward-Elmhurst Health, you will be responsible for developing, implementing and managing industry-leading digital experiences for existing and prospective patients and team members across the organization’s digital experiences, such as websites, intranets, portals, emails, and digital signage. In this role, you will help maintain existing digital experiences and build new ways to connect our primary audiences with meaningful content. You will also create and analyze digital media and web reports to recommend how to enhance the design, functionality and user experience of our digital experiences and later, implement these changes. As a key driver of SEO, you will be responsible for taxonomy, tagging, information architecture and monitoring of organic performance.

This role is part of the Digital Marketing team and reports to the System Manager, Digital Content & Experience. In this role, you will manage assigned website content requests and perform website content updates. You will work with cross-functional teams to establish and articulate internal and external key messages online and ensure digital content is supports our strategic objectives and aligns with our brand’s voice and tone. Focused time management and a problem-solving mindset, as well as the ability to prioritize, are all keys to success in this position.

Essential Job Functions

Build, update and maintain digital content on digital platforms, such as content management system (CMS), customer relationship management (CRM), video platforms and other tools.

Manage and prioritize website requests from marketing and external departments.

Critically evaluate content updates and ensure quality control of changes.

Collaborate with content producers on building website content, design and visual elements.

Collaborate with internal and external stakeholders to ensure content is updated in a timely manner, with a high level of accuracy and is in alignment with established goals.

Track deliverable progress and proactively report out to internal and external stakeholders on tasks completed.

Ensure content is accurate, visually appealing, consistently represented, functional across browsers, easily navigable and is put together in a way that maximizes engagement through an exceptional user experience.

Conduct user testing and use analyses to assess effectiveness of the websites and discusses usability issues internally with the team.

Troubleshoot and correct website issues with support from our website host and partner.

Assist in QA testing of our websites.

Execute the organization’s search engine optimization (SEO) strategy, including tagging, structure and taxonomy and ensure web content is found by consumers who are looking for healthcare services, information, and solutions.

Identify opportunities to remediate and optimize site architecture, infrastructure, sitemaps, robots.txt file, canonical URL, metadata and other factors.

Monitor website analytics regularly to ensure site improvements are proving effective.

Understand and remains up to date on the latest SEO standards.

Work with team to maintain accessibility and ADA compliance on all digital experiences.

Ensure compliance with the organization’s web editorial style guide and brand standards.

Education, Experience & Licensure

Level of Education Required:

Bachelor’s degree in Communications, Marketing, Computer Science, Information Systems, Information Technology or a related field.

Minimum Length and Nature of Experience Required:

1-2 years or more years of website content administration or a related field.

1-2 years or more years of working in leading CMS platforms.

Minimum Length and Nature of Experience Preferred:

Three (3) or more years of website content administration or a related field.

Two (2) or more years of working in leading CMS platforms

One (1) or more years of healthcare experience

Special Knowledge and Skills Required:

Proven experience using HTML and CSS to build digital content as well as digital best practices.

Experience in web page design and user experience.

Experience using Adobe Photoshop

Knowledge of basic UI/UX principles and SEO techniques

Experience using website analytics, such as Google Analytics, Adobe Analytics, Piwik PRO, HotJar and Crazy Egg

Proven digital project management capabilities

Excellent critical thinking and problem-solving skills

Ability to work well as part of a team and individually

Ability to work cross-departmentally and inter-departmentally

Strong written, verbal, and organizational skills, with the ability to prioritize, and manage multiple responsibilities in a deadline and detail driven environment

Benefits: Career Pathways to Promote Professional Growth and Development

Various Medical, Dental, Pet and Vision options, including Domestic Partner Coverage

Tuition Reimbursement

Free Parking

Wellness Program Savings Plan

Health Savings Account Options

Retirement Options with Company Match

Paid Time Off and Holiday Pay

Community Involvement Opportunities

Visa Sponsorship Available (Nursing and Lab roles)

NorthShore – Edward-Elmhurst Health is a fully integrated healthcare delivery system committed to providing access to quality, vibrant, community-connected care, serving an area of more than 4.2 million residents across six northeast Illinois counties. Our more than 25,000 team members and more than 6,000 physicians aim to deliver transformative patient experiences and expert care close to home across more than 300 ambulatory locations and eight acute care hospitals – Edward (Naperville), Elmhurst, Evanston, Glenbrook (Glenview), Highland Park, Northwest Community (Arlington Heights) Skokie and Swedish (Chicago) – all recognized as Magnet hospitals for nursing excellence. Located in Naperville, Linden Oaks Behavioral Health, provides for the mental health needs of area residents. For more information, visit NorthShore.org, SwedishCovenant.org, NCH.org and EEHealth.org.

When you work for NorthShore – Edward-Elmhurst Health, you will be part of an organization that encourages its employees to achieve career goals and maximize their professional potential.

Please explore our website (www.northshore.org) to better understand how NorthShore – Edward-Elmhurst Health delivers on its mission to “help everyone in our communities be their best”.

NorthShore – Edward-Elmhurst Health is committed to working with and providing reasonable accommodation to individuals with disabilities. Please refer to the main career page for more information.

Diversity, equity and inclusion is at the core of who we are; being there for our patients and each other with compassion, respect and empathy. We believe that our strength resides in our differences and in connecting our best to provide community-connected healthcare for all.

EOE: Race/Color/Sex/Sexual Orientation/ Gender Identity/Religion/National Origin/Disability/Vets, VEVRRA Federal Contractor. Job Posting : Apr 25, 2023, 9:33:46 AM

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