Director, Digital Strategy/Marketing

Denver, CO, United States

Duties and Responsibilities:

Essential duties and responsibilities include but are not limited to those listed below:

Develop and execute comprehensive digital marketing strategies to support the company's overall marketing and business goals.

Lead the digital marketing team, providing guidance, mentorship, and support to achieve high-performance results.

Collaborate with cross-functional teams, including product development, content, design, and analytics, to create integrated marketing campaigns.

Analyze market trends, consumer insights, and competitor strategies to identify areas of opportunity and improvement.

Manage and optimize digital marketing budgets to ensure efficient allocation of resources and maximum return on investment (ROI).

Oversee the planning and execution of digital advertising campaigns, including pay-per-click (PPC), display advertising, social media advertising, email marketing, and more.

Monitor and analyze key performance indicators (KPIs) for digital marketing initiatives, providing regular reports and insights to stakeholders.

Stay up-to-date with the latest digital marketing trends, technologies, and best practices, incorporating them into the marketing strategy when appropriate.

Enhance the company's online presence through effective SEO (Search Engine Optimization) strategies and content marketing.

Drive customer acquisition and retention efforts through various digital channels while maintaining a consistent brand message.

Collaborate with external agencies and vendors to leverage their expertise and tools for the success of marketing campaigns.

Ensure compliance with relevant data protection and privacy regulations in all digital marketing activities.

Continuously test and optimize digital marketing efforts to enhance performance and achieve higher conversion rates.

Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Strong knowledge of digital marketing channels, tools, and best practices, including SEO, PPC, social media, email marketing, content marketing, etc.

Demonstrated experience in developing and executing successful digital marketing strategies that drive business growth.

Analytical mindset with a data-driven approach to decision-making and proficiency in using analytics platforms (e.g., Google Analytics) to measure performance.

Excellent communication and interpersonal skills, with the ability to collaborate effectively with diverse teams.

Strong leadership and team management abilities, fostering a culture of innovation, creativity, and collaboration.

Knowledge of the latest digital marketing trends, emerging technologies, and industry updates.

Results-oriented and able to thrive in a fast-paced, dynamic environment.

Self-starter with ability to manage independently as if it were their own business.

Experience with managing agencies to drive website development, and implementation.

Strong quantitative, analytical, and problem-solving skills. Expected to know the numbers.

Strong attention to details coupled with the ability to aggressively manage deadlines and goals.

Ability to handle ambiguity, juggle many tasks at once and quickly shift from one situation or task to another.

Track record of effective vendor management.

Consistently exercise independent judgment and discretion in matters of significance.

Ability to maintain professionalism in changing and/or challenging situations.

Education/Experience:

Bachelor's or Master's degree in Marketing, Business Administration, or a related field.

At least 10+ years in digital marketing, with at least 5 years in a leadership/management role.

Experience in a telecommunication environment a plus.

Computer Skills:

MS Office Suite: Outlook, Powerpoint, Word, Teams, and Excel.

Hands-on experience with web analytics and our CRM software (HubSpot).

Physical Demands/Working Conditions:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Prolonged periods of sitting at a desk and working on a computer.

Regularly required to talk and hear.

Frequently required to sit, stand, bend, reach, push, pull and walk.

Required to use hands, handle objects and paperwork.

Required to use close vision and be able to focus.

Required to refrain from personal use of technology during working hours.

Must be able to lift up to 5 lbs.

Education Preferred Bachelors or better in Business Administration or related field

Bachelors or better in Marketing or related field

Skills Preferred Teamwork

Problem Solving

Critical Thinking

Active Listening

Behaviors Preferred Team Player: Works well as a member of a group

Functional Expert: Considered a thought leader on a subject

Detail Oriented: Capable of carrying out a given task with all details necessary to get the task done well

Motivations Preferred Entrepreneurial Spirit: Inspired to perform well by an ability to drive new ventures within the business

Flexibility: Inspired to perform well when granted the ability to set your own schedule and goals

Ability to Make an Impact: Inspired to perform well by the ability to contribute to the success of a project or the organization

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

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