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Virtual Vocations, Inc.
Irving, TX, United States
Qualifications : 5-7+ years of product marketing experience Ability to lead, strategize, and execute effectively Experience with product strategy, design, and development principles Passionate about the creator economy and thrives in a fast-paced startup environment Responsibilities Key Responsibilities : Understand customer needs and industry tr
Job Source: Virtual Vocations, Inc.Interstate Batteries
Dallas, TX, United States
Our mission is to be a trusted workplace for team members to be their whole selves at work. A company that people love and positively impacts the lives of all whom we touch. be your best self At Interstate Batteries, you have the chance to be excellent at work and excellent at life. We know that professional success depends on personal wellbeing. T
Job Source: Interstate BatteriesNew Relic
Dallas, TX, United States
Product Marketing Manager Product Marketing Manager Product Marketing Manager Req ID FY24|S&M|#6091 Location(s) Arlington, Virginia, USA; Atlanta, Georgia, USA; Austin, Texas, USA; Charleston, South Carolina, USA; Charlotte, North Carolina, USA; Columbia, South Carolina, USA; Dallas, Texas, USA; Lexington, Kentucky, USA; Memphis, Tennessee,
Job Source: New RelicTheatro Labs, Inc
Dallas, TX, United States
Theatro is a Dallas-based technology startup pioneering the market’s first voice-controlled enterprise wearable for retail, casinos, hospitality, and distribution. Our “heads up, hands-free” mobile solution provides a software suite of productivity and communication applications through a SaaS (Software as a Service) offering designed to optimize e
Job Source: Theatro Labs, IncTake Command
Dallas, TX, United States
About Take Command Take Command is a start-up on a mission to improve the healthcare system, starting with health insurance. Pragmatically speaking, we help employers reimburse employees for individual insurance instead of offering a traditional one-size-fits-all group plan. We believe this model can empower employees (when they have the right sup
Job Source: Take CommandYooz
Coppell, TX, United States
If you’re intrigued by innovation, love the art of delivering excellence to customers, and are inspired by a work hard / play hard team environment – keep on reading! Software is developed to solve business challenges. While technology providers have rallied to bring more efficiency to most areas of a business, via software, Accounts Payable (AP)
Job Source: YoozLineLeader by ChildcareCRM
Irving, TX, United States
LineLeader was founded to provide a comprehensive customer relationship management and marketing system designed specifically for the child care industry. Our web-based software is the product of a combined 75+ years of management software and business consulting experience in the child care industry. We make child care relationship management simp
Job Source: LineLeader by ChildcareCRMMicrochip Technology Inc.
Addison, TX, United States
Are you looking for a unique opportunity to be a part of something great? Want to join a 20,000-member team that works on the technology that powers the world around us? Looking for an atmosphere of trust, empowerment, respect, diversity, and communication? How about an opportunity to own a piece of a multi-billion dollar (with a B!) global organiz
Job Source: Microchip Technology Inc.Irving, TX, United States
BBB Industries Summary
At BBB we bring sustainable manufacturing to life. Our employees help to develop products and services that enable our customers to achieve business success. "We have been operating in the circular economy since we were founded in 1987. We are a sustainable company by virtue of what we do - extend and improve the useful life of critical automotive parts." - Duncan Gillis, CEO. BBB is a carbon neutral company, offsetting approximately 100,000 metric tons of carbon emissions annually. We do this through a circular process that receives used parts and sustainably manufactures them to like-new quality, or better, and ships them to customers in return for more used parts. From delivering forward-focused, sustainable solutions to the auto parts industry, industrial and agricultural, recycled solar panels and EV batteries, we aspire to build and maintain market-leading businesses. To enable this outcome, BBB's employees are all dedicated to our mission, purpose, and values of operating ethically and contributing to our communities in a positive way.
Position Summary
We are seeking a highly skilled and motivated Product Marketing Manager with a strong focus on strategic marketing to join our dynamic team. As a Strategic Product Marketing Manager, you will be responsible for driving the success of our strategy and our e-mobility and solar products through strategic planning, positioning, and go-to-market strategies. You will collaborate with cross-functional teams, including product management, sales, sustainability, corporate communications, and marketing, to develop and tactically execute effective marketing strategies that align with the company's overall goals and objectives. Strategic Planning: Analyzing data and identifying trends that can be used to create effective strategies. Develop and implement comprehensive product marketing strategies that align with the company's overall business objectives. Conduct market research and analysis to identify market trends, customer needs, and competitive landscape. Leverage this information to drive strategic decision-making and influence product development plans.
Positioning and Messaging : Develop compelling product positioning and messaging that differentiates our products in the market. Clearly articulate the value proposition, key features, and benefits of our products to target audiences. Collaborate with the creative team to create impactful marketing collateral and content that effectively communicates the value of our products.
Go-to-Market Strategy : Develop and execute go-to-market plans for new product launches, feature releases, and market expansions. Define target segments and create tailored marketing strategies to reach and engage these audiences. Collaborate with cross-functional teams to ensure successful product launches and seamless execution of marketing campaigns.
Competitive Analysis : Conduct thorough competitive analysis to identify strengths, weaknesses, opportunities, and threats. Monitor market trends and assess competitive landscape to inform strategic marketing decisions. Provide actionable insights to stakeholders on market positioning, and product enhancements based on competitive intelligence.
Sales Enablement: Collaborate closely with the sales team to develop sales enablement tools, including sales collateral, presentations, and training materials. Ensure the sales team is equipped with the necessary knowledge and resources to effectively position and sell our products. Provide ongoing support and guidance to sales representatives regarding product features, benefits, and competitive positioning.
Marketing Performance Analysis : Track and analyze key marketing metrics, such as product adoption, customer acquisition, and campaign effectiveness. Use data-driven insights to optimize marketing strategies, improve customer engagement, and drive revenue growth. Provide regular reports and presentations to senior management on marketing performance and ROI.
Keeps knowledge current on automotive, industrial, and solar, and EV landscape to help the company and their business customers understand their options.
Minimum qualifications Bachelor's degree in marketing, business, or a related field (MBA preferred).
Proven experience in product marketing, strategic marketing, or related roles.
Strong analytical and strategic thinking skills with the ability to translate market insights into actionable marketing strategies.
Excellent communication and presentation skills, with the ability to convey complex concepts in a clear and concise manner.
Demonstrated ability to work collaboratively and effectively with cross-functional teams.
Personal Attributes Experience in developing and executing go-to-market plans for new products or features.
Experience with EV technology, energy, or automotive products and services.
Knowledge of marketing automation such as Oracle Eloqua and CRM tools is a plus.
Automotive aftermarket, industrial, renewable energy, and sustainable manufacturing experience desirable.
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Email Alert for Product Marketing Manager jobs in Irving, TX, United States
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