Director of Sales + Marketing | Jacksonville, FL

Jacksonville, FL, United States

Join a collaborative team of hospitality pros who are dedicated to curating and delivering hotel experiences as unique as the city they call home. The Director of Sales + Marketing (DOSM) is responsible for achieving optimal occupancy growth in existing accounts and generating new business all to maximize total revenue and meet/exceed hotel profit objectives. In addition to being a proven salesperson, the DOSM must effectively manage, mentor, train, and inspire a results-driven team to succeed. They provide critical direction in determining sales strategies while aggressively pursuing and securing leisure/ transient and group business to maximize hotel revenue. This role will oversee the day-to-day operations of the hotel sales division including but not limited to direct sales efforts, strategic follow-up, sales administration, and ongoing training. They are responsible for developing the sales forecast for the annual budget.

The ideal candidate is collaborative, engaging, a problem-solver able to pivot as circumstances dictate, and excited to innovate and adapt to changing business and travel conditions. The DOSM is a hotel leader who acts as an ambassador on property and embodies the hotel’s ethos and the company’s “LIVE” spirit.

What You’ll Do:

Achieve monthly top-line revenue goals and increase the hotel’s market share.

Effectively utilize all systems to their maximum capacity including information input, reporting, understanding how all systems work together, and utilizing key data.

Evaluate potential business opportunities for the hotel and coordinate as necessary with the General Manager and Director of Revenue.

Interview, hire, train, recommend performance evaluations, resolve problems, provide open communication, and recommend discipline and/or termination when appropriate. Use the PM Hotel Group efforts for all recruiting and onboarding activities.

Ensure training programs are conducted regularly and PM Hotel Group standards of performance are met. Give guidance and counsel staff toward improvement.

Compile and/or direct the preparation of reports pertaining to the operation of the sales department to include, but not limited, to the annual and monthly forecast, marketing budget, lead management system, booking report, star reports, and sales meeting minutes

Coordinate ongoing research of the travel industry to detect market trends and related information for the development of new marketing strategies. Make reasonable recommendations to improve potential from various markets.

Meet with and entertain clients, some of which will require travel.

Initiate preparation of annual sales & marketing plan and execute plans as outlined, critically examining, and adjusting as deemed necessary by current market conditions.

Comprehensive understanding of Food + Beverage’s impact on the hotel's overall performance; manages the mix of booked business accordingly.

Demonstrate community spirit through relationship-building and involvement in local and regional organizations.

Lead by example and train sales team members to saturate accounts for maximum results.

Participate with the budgeting process for top-line revenue, group with food + beverage mix as well as sales expenses.

Maintain awareness of the sales practices of the hotel's competitive set and is a "product expert" when selling against them.

Proactively sell the hotel through face-to-face appointments, prospecting, and networking.

Leverage emerging tools and technology to prospect for new business.

Ensure adherence to all sales administrative processes and deadlines, including preparation and submission of reports, budgets, and/or internal communications.

Build strong relationships and loyalty with top-producing clients. Identifies and executes up-sell opportunities.

Effectively recruit, train and mentor sales team members and foster strong team culture.

Plan, organize, lead, and/or participate in hotel meetings including staff meetings, sales meetings, social media meetings, revenue meetings, etc. as part of the hotel’s executive team.

Other job-related duties may be assigned by the associate’s supervisor and/or support center team.

What You Bring:

Bachelor’s degree in Hotel Management, Travel/Tourism, Sales/Marketing or similar preferred

Five years of sales management experience in the hospitality industry, minimum three years with a full-service property

Minimum three years managing a team of sales managers (including outside/direct sales experience)

Experience in hotel and brand marketing

Experience or understanding of catering sales required

What We’re Looking For:

Creative I Collaborative I Enthusiastic I People Person

Proven, dynamic leader and self-starter

Strong written and verbal communication skills

Able to recruit and establish sales team

Demonstrated problem-solving and interpersonal skills

Full-service hotel experience preferred

Ability to effectively deal with internal and external customers, some of whom will require high levels of patience, tact, and diplomacy

Local and regional market experience is a plus

Honesty, integrity, passion for hard work and success

Results-driven

What’s in it for you?

Travel Perks + Discounts

5 comprehensive health plan options to meet your needs

Flex Time Off + 9 holidays

401k

Health and Mental Wellness Programs

Cell Phone Stipend

Competitive Compensation Packages

Entrepreneurial Company Culture

PM Hotel Group is PEOPLE-POWERED

At PM Hotel Group we are passionate about fostering an environment that allows our associates to thrive. Creating a culture dedicated to respect, teamwork, entrepreneurial spirit, and the drive to succeed, we encourage our associates to express themselves and their unique talents. We celebrate diversity and are committed to equity and inclusion.

A top-15 hotel management company, PM Hotel Group has over two decades of experience building relationships with brands, partners, and third-party hotel owners. We know that our greatest resource is our people, and this people-first mindset is at the heart of our corporate DNA.

Awards + Accolades:

Recognized as a Best Place to Work in Hospitality as seen in Hotel Business (2019)

Fastest Growing Private Companies in DC – Washington Business Journal (2020 + 2019)

Inc 5000 – Fastest Growing Private Hospitality Companies (2019)

AHLA Paving the Way Award 2021 – Vanessa Stanley

Our teams make magic happen every day, for every guest, at properties across the country.

Click here to learn more about Life at PM Hotel Group!

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