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Accenture
New York, NY, United States
We are: Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships a
Job Source: AccentureHispanic Technology Executive Council
New York, NY, United States
Who we are Droga5, part of Accenture Song, is a creative agency with offices in New York, London, Dublin,Tokyo and So Paulo. From integrated communications and experience innovation to business design, Droga5 exists to build and sustain the most influential brands of the 21st century through creativity. Droga5 was founded in 2006 and has been recog
Job Source: Hispanic Technology Executive CouncilTrue Classic
, United States
Director, Brand Strategy & Partnerships Position Overview True Classic is seeking an exceptional leader to manage & grow the True Classic brand. This role will focus on team building and leadership, managing strategy, partnerships, and organic social media. This position reports directly to the Head of Marketing. Key Areas of Accountability Tea
Job Source: True ClassicVML
New York, NY, United States
Who We Are: At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative age
Job Source: VMLFortress Brand
New York, NY, United States
About Front Row: At Front Row, we partner with leading brands to accelerate their ecommerce growth. We leverage our capabilities and proprietary technology to design, market, distribute and accelerate brands on a global scale. We’re continually cultivating functional areas of expertise and retaining the highest caliber of talent — while sharing kn
Job Source: Fortress Brandtalent_grids
Little Ferry, NJ, United States
Do you want to work with a world-class team to bring economic opportunity to every professional in the world? We’re looking for a passionate, tech-savvy and audience-centric brand marketer to help shape the strategy, execution and measurement for the LinkedIn brand globally at an exciting time in our growth. This position sits in the Brand, Commu
Job Source: talent_gridsSCHERMER, Inc.
, ID, United States
SCHERMER is seeking our next VP of Brand Strategy! We need a seasoned professional with 15+ years of experience in a marketing agency , with B2B experience an absolute must. The VP of Brand Strategy develops and drives the agency’s strategy practice. They develop strategic programs and thinking for our clients, create and maintain relationships w
Job Source: SCHERMER, Inc.Board of Innovation
New York, NY, United States
About Us By living and working with intelligent technologies, businesses and the humans that drive them will operate at a level far beyond our previous potential. We call this the autonomous age. This will create a paradigm shift for humanity, positively impacting everything from drug discovery to disease management. From the crops we grow, the pro
Job Source: Board of InnovationBronx, NY, United States
About Fordham:
Founded in 1841, Fordham is the Jesuit University of New York, offering an exceptional education distinguished by the Jesuit tradition to more than 16,000 students in its nine colleges and schools. It has residential campuses in the Bronx and Manhattan, a campus in West Harrison, N.Y., the Louis Calder Center Biological Field Station in Armonk, N.Y., and the London Centre in the United Kingdom.
The University offers a comprehensive benefits package that includes medical, dental, and vision insurance; flexible spending accounts; retirement plans; life insurance; short and long-term disability; employee assistance program ( EAP ); tuition remission; and generous time off.
Successful candidates should have a knowledge of and commitment to the goals of Jesuit Education.
Department: Marketing and Communications
Position Summary:
Reporting to the Sr. Director, Strategy, Research, and Performance, the Director of Brand Strategy is responsible for strengthening Fordham’s brand through innovative trademark and licensing management. The Director will safeguard Fordham’s intellectual property by meticulously overseeing all aspects of Fordham’s trademark and licensing program, collaborating closely with athletics and legal counsel. The strategist will manage the University’s relationship with CLC , while working closely with licensees to deliver on licensed products that elevate the Fordham brand through consistency and distinction. This involves managing the approval process for the use of University trademarks, enforcing usage guidelines, and collaborating with legal counsel to ensure compliance with trademark laws.
Essential Functions:
Develops and implements comprehensive brand strategies that resonate with diverse audiences and align with Fordham University’s mission, values and institutional priorities.
Collaborates with internal stakeholders to ensure consistent brand messaging and identity across all marketing and communication channels.
Accountable for leading the development, execution and optimization of brand awareness campaigns, activations and experiential engagements in collaboration with UMC colleagues.
Collaborates with strategists, marketing performance analysts and agency partners to conduct market research and analyze competitive landscapes to continuously sharpen brand strategies to distinguish Fordham in the marketplace.
Leads the evolution of the Fordham master brand, adapting to changing market trends and ensuring relevance in the higher education landscape.
Provides strategic guidance on brand architecture and brand portfolio management, while being accountable for maintaining Fordham’s brand guidelines supporting Fordham’s parent and sub-brands.
Manages all aspects of Fordham’s trademark and licensing program, including the approval process for the use of the University’s trademarks with close collaboration with legal counsel to ensure compliance with trademark laws and regulations.Develops and enforces trademark usage guidelines to protect the integrity and consistency of Fordham’s brand assets.
Negotiates licensing opportunities and partnerships to generate revenue and expand Fordham’s brand presence, and tracking and reporting of licensing royalties.
Required Qualifications:
Bachelor’s degree in marketing, communications, brand management, or a related field.
Minimum of 5 years of experience in brand strategy or brand management.
Preferred Qualifications:
Master’s degree in marketing, communications, or a related field.
Experience in development, implementing and/or supporting brand health measurement.
Minimum 2 years of experience working in trademark, licensing, retail marketing or merchandising.
Demonstrated success in crisis communication management on social media platforms.
Minimum Salary: $95,000
Maximum Salary: $110,000
Email Alert for Director of Brand Strategy jobs in Bronx, NY, United States
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