Digital Marketing Paid Media Manager, Transplant Diagnostics

Dallas, TX, United States

This inclusive employer is a member of myGwork – the largest global platform for the LGBTQ+ business community.

Job Description

As part of the Thermo Fisher Scientific team, you'll discover meaningful work that makes a positive impact on a global scale. Join our colleagues in bringing our Mission to life every single day to enable our customers to make the world healthier, cleaner and safer. We provide our global teams with the resources needed to achieve individual career goals while helping to take science a step beyond by developing solutions for some of the world's toughest challenges, like protecting the environment, making sure our food is safe or helping find cures for cancer.

Location/Division Specific Information

Transplant Diagnostics Division develops and distributes a comprehensive line of typing and antibody detection products, laboratory instrumentation, computer software, and clinical laboratory services that are used to help match patients and donors before transplant, monitor patients post-transplant, and advance research in the transplantation space.

Discover Impactful Work

This high-performer will report into the Senior Manager of Global Digital Marketing, and we will have accountability for driving robust programs for critical marketing channels that drive engagement with clinical buyers. This person will have a passion for building, measuring, and driving constant improvement across all paid advertising channels to ensure a successful marketing mix that helps our customers find the right solution. This person will join a team of marketing professionals who define and lead ongoing global marketing programs, and support regional programs for Thermo Fisher Scientific's transplant diagnostics business that provides testing solutions for the clinical and research lab environments.

A Day in the Life

Partner with the Content Marketing Manager and Marketing Managers to identify the appropriate ad mix for each key segment, and lead efforts to create and deploy ads that serve the right message to the right customers, at the right time

Run a broad range of SEM campaigns that support the team's strategic areas of focus, and deliver ongoing performance improvements for traffic quality, site engagement, improved bounce rates, etc.

Actively manage and coordinate digital budgets across channels, manage billing, invoicing, and accruals to ensure proper financial tracking of the team's marketing spend

Drive a comprehensive social advertising program by working with internal and external agencies to drive increased performance and to improve leads and revenue

Implement regimented reviews of social, display, and SEM campaigns to drive iterative improvements in targeting, messaging, and to ensure an optimized channel mix based on performance and investments

Create, manage, and promote advanced analytics reports to drive improvements and to promote the value of our advanced digital marketing team

Leverage best-in-class audience tools to ensure all paid activities are targeting the right users, and constantly pilot, evaluate, and refine audience targeting options based on cost and performance

Manage paid advertising service providers that will assist you in the technical build out of ads in various channels, and hold the agencies to the highest performance standards

Develop and implement a search engine optimization “SEO” strategy and supporting program by partnering with cross-functional team members to identify the priorities and to execution and reporting in support of the formal program

This position interacts with varying levels of internal and external personnel and will require direct customer communication, public presentation, and a team-focused approach.

Work closely with regional marketing development managers to build and marketing programs within their regions.

May perform other related duties as required and/or assigned.

Ensure creative marketing materials undergo regular review and adhere to brand guidelines

Maintain marketing program KPIs and metrics dashboards to measure the effectiveness of marketing activities; report on these metrics regularly and adjust tactics to improve performance

Keys to Success

Education

Bachelor's degree in business communications, marketing, digital marketing, or related degree

Experience

2+ years managing large-scale B2B social campaigns on Facebook, Linkedin, and Twitter

Experience marketing to clinical environments, marketing medical devices, or working with FDA regulated content strongly preferred

Google Ads, Adobe Marketing Cloud, or other related certifications in SEM, or 3+ years experience managing SEM campaigns

Certifications or coursework in Google Ads, Adobe Marketing Cloud, or Oracle Marketing Cloud preferred

Experience with a DMP, CDP, or Adobe Audience Manager strongly preferred

Knowledge, Skills And Abilities

Demonstrated ability to launch and drive lead-generation campaigns in a B2B environment

Exceptional skills in developing complex digital marketing initiatives including authoring content for webpages, display advertising, search engine marketing (SEM) and optimization (SEO), social, video and automation approaches

Creative intuition on design and messaging that resonates with customers and an ability to learn from previous marketing campaigns to improve performance

Ability to distill complex information into concise and easy to understand concepts

Ability to identify and understand new application uses for existing technology and new product introductions

Strong written and verbal communication skills, ability to present to varying audience sizes

Fast and self-starter learner, with the ability to work in a dynamic team adapting quickly to a changing environment

Possess excellent project management, organization, time-management, planning, and budgeting skills

Ability to translate metrics in actionable business decisions

Collaborative partner who can influence across functional teams and geographies in a complex, highly matrixed organization

Ability to travel up to 15%

Benefits

We offer competitive remuneration, annual incentive plan bonus, healthcare, and a range of employee benefits. Thermo Fisher Scientific offers employment with an innovative, forward-thinking organization, and outstanding career and development prospects. We offer an exciting company culture that stands for integrity, intensity, involvement, and innovation!

Our Mission is to enable our customers to make the world healthier, cleaner and safer. Watch as our colleagues explain 5 reasons to work with us (https://jobs.thermofisher.com/global/en/5-reasons-to-work-at-thermo-fisher-scientific). As one team of 100,000+ colleagues, we share a common set of values - Integrity, Intensity, Innovation and Involvement - working together to accelerate research, solve complex scientific challenges, drive technological innovation and support patients in need. #StartYourStory at Thermo Fisher Scientific, where diverse experiences, backgrounds and perspectives are valued.

Apply today! http://jobs.thermofisher.com

Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.

Accessibility/Disability Access

Job Seekers with a Disability: Thermo Fisher Scientific offers accessibility service for job seekers requiring accommodations in the job application process. For example, this may include individuals requiring assistance because of hearing, vision, mobility, or cognitive impairments. If you are a job seeker with a disability, or assisting a person with a disability, and require accessibility assistance or an accommodation to apply for one of our jobs, please submit a request by telephone at 1-855-471-2255*. Please include your contact information and specific details about your required accommodation to support you during the job application process.

This telephone line is reserved solely for job seekers with disabilities requiring accessibility assistance or an accommodation in the job application process. Messages left for other purposes, such as not being able to get into the career website, following up on an application, or other non-disability related technical issues will not receive a response.

Compensation And Benefits

The salary range estimated for this position based in California is $83,800.00-$115,000.00.

This Position May Also Be Eligible To Receive a Variable Annual Bonus Based On Company, Team, And/or Individual Performance Results In Accordance With Company Policy. We Offer a Comprehensive Total Rewards Package That Our U.S. Colleagues And Their Families Can Count On, Which Includes

A choice of national medical and dental plans, and a national vision plan, including health incentive programs

Employee assistance and family support programs, including commuter benefits and tuition reimbursement

At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policy

Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan

Employees' Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount

For more information on our benefits, please visit: https://jobs.thermofisher.com/global/en/total-rewards

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