Marketing & Communications Specialist (HR Title: Marketing Specialist I)
Dallas, TX, United States
Salary Range:
Salary commensurate with experience and qualifications
About SMU
SMU's more than 12,000 diverse, high-achieving students come from all 50 states and over 80 countries to take advantage of the University's small classes, meaningful research opportunities, leadership development, community service, international study and innovative programs.
SMU serves approximately 7,000 undergraduates and 5,000 graduate students through eight degree-granting schools: Dedman College of Humanities and Sciences , Cox School of Business , Lyle School of Engineering , Meadows School of the Arts , Simmons School of Education and Human Development , Dedman School of Law , Perkins School of Theology and Moody School of Graduate and Advanced Studies .
SMU is data driven, and its powerful supercomputing ecosystem - paired with entrepreneurial drive - creates an unrivaled environment for the University to deliver research excellence.
Now in its second century of achievement, SMU is recognized for the ways it supports students, faculty and alumni as they become ethical, enterprising leaders in their professions and communities. SMU's relationship with Dallas - the dynamic center of one of the nation's fastest-growing regions - offers unique learning, research, social and career opportunities that provide a launch pad for global impact.
SMU is nonsectarian in its teaching and committed to academic freedom and open inquiry.
About the Position:
This role is an on-campus, in-person position.
The Marketing & Communications Specialist for Dedman College of Humanities & Sciences supports the largest, most diverse academic unit on campus. Reporting to the Assistant Dean of Recruiting, Scholarships, and Communications, the position is part of an integrated model and works closely with the Dedman College departments, institutes, development, recruiting colleagues in regions, schools and units. This role is key to the creation and implementation of Dedman College's marketing and communications strategy and website management to internal and external audiences.
Primary responsibilities include but are not limited to day-to-day maintenance of the Dedman College website, the creation, management and implementation of the school's marketing and communications strategy, social media and content development, visual materials, website, the Dedman College Newsletter, and copywriting for internal and external audiences (including copywriting, editing, e-mail blasts, web pages), as well as campus digital signage. Must be able to communicate with partners across campus to reach marketing and communications project goals. Helps ensure compliance with editorial and visual style, and web design and accessibility best practices, across all marketing efforts to be a strong ambassador of the SMU and Dedman College of Humanities & Sciences brands in all forms of communication and promotion of undergraduate degree programs.
Essential Functions:
Develop marketing and communications plan strategy and maintain web pages for all departments within Dedman College. Gather data to analyze trends and identify new marketing opportunities and oversee Sitecore approvals.
Social Media creation, execution and maintenance plus blog/news and event support
Digital marketing, content creation, execution and maintenance.
Graphic design/print and digital.
Create and maintain a content calendar for all printed and digital materials as well as website updates and a schedule for updating all materials.
Education and Experience:
A Bachelor's degree is required.
A minimum of one year of experience is required, preferably in marketing, advertising, public relations, journalism, creative writing, communications, English or a related field. Experience writing and contributing content for communications is strongly preferred (e.g. newsletters, articles and web). Three years of experience is highly preferred.
Knowledge, Skills and Abilities:
Candidate must demonstrate strong interpersonal and verbal communication skills, with the ability to communicate broadly across the University and develop and maintain effective relationships with a wide range of constituencies.
Candidate must demonstrate the ability to effectively articulate complex ideas both in writing and verbally. A strong customer service orientation is essential.
Candidate must possess strong problem-solving skills with the ability to identify and analyze problems, as well as devise solutions. Must also have strong organizational, planning and time management skills.
Candidate ability to demonstrate proficiency using MS Office (especially MS Excel, Outlook, and PowerPoint) is required. Strong working knowledge of Microsoft Teams, Adobe Creative Suite and web content management systems, preferably Sitecore, WordPress and Salesforce Marketing Cloud, is highly desirable.
Candidate knowledge of web content maintenance, graphic design, social media, and/or video editing platforms is desirable.
Candidate must submit cover letter, resume, examples of work, and writing samples for full consideration.
Physical and Environmental Demands:
Sit for long periods of time
Bend
Reach above shoulders
Carry/lift 25 lbs.
Handle objects (dexterity)
Deadline to Apply:
Priority consideration may be given to submissions received by March 22, 2024. Candidate must submit cover letter, resume, examples of work, and writing samples for full consideration.
This position is open until filled.
EEO Statement:
SMU will not discriminate in any program or activity on the basis of race, color, religion, national origin, sex, age, disability, genetic information, veteran status, sexual orientation, or gender identity and expression. The Executive Director for Access and Equity/Title IX Coordinator is designated to handle inquiries regarding nondiscrimination policies and may be reached at the Perkins Administration Building, Room 204, 6425 Boaz Lane, Dallas, TX 75205, 214-768-3601, [email protected] .
Benefits:
SMU offers staff a broad, competitive array of health and related benefit s. In addition to traditional benefits such as health, dental, and vision plans, SMU offers a wide range of wellness programs to help attract, support, and retain our employees whose work continues to make SMU an outstanding education and research institution.
SMU is committed to providing an array of retirement programs that benefit and protect you and your family throughout your working years at SMU and, if you meet SMU's retirement eligibility criteria, during your retirement years after you leave SMU.
The value of learning at SMU isn't just about preparing our students for the future. Employees have access to a wide variety of professional and personal development opportunities , including tuition benefits .
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