Events Field Marketing Specialist

Yellow Springs, OH, United States

Xylem (XYL) is a leading global water technology company committed to developing innovative technology solutions to the world’s water challenges.The Company’s products and services move, treat, analyze, monitor and return water to the environment in public utility, industrial, residential and commercial building services settings.Xylem also provides a leading portfolio of smart metering, network technologies and advanced infrastructure analytics solutions for water, electric and gas utilities.The Company’s more than 16,500 employees bring broad applications expertise with a strong focus on identifying comprehensive, sustainable solutions. Headquartered in Rye Brook, New York with 2017 revenue of $4.7 billion, Xylem does business in more than 150 countries through a number of market-leading product brands.

The name Xylem is derived from classical Greek and is the tissue that transports water in plants, highlighting the engineering efficiency of our water-centric business by linking it with the best water transportation of all – that which occurs in nature. For more information, please visit us at www.xylem.com.

Come join a winning team providing technology solutions to protect water resources for all generations. Check out ourMISSION: WATER MAGAZINEto view inspirational stories of determination, curiosity and discovery –and how great advancements are being made to better understand and protect our environment.

THE ROLE: TheEvents & Field Marketing Specialistwill work closely with both Sales and Marketing to generate innovative, engaging customer experiences. They will be responsible for delivering outstanding events to help Xylem Analytics build lasting relationships with customers, grow our brand awareness, and ultimately generate demand for our products and services. These events include primarily trade-shows, but also customer trainings, social hours, and more.

Additionally, this role will be responsible for providing market intelligence to our team. They will provide regular updates on proposed domestic and international spending via market research efforts for relevant industries.This position is located in Yellow Springs, Ohio and reports to Xylem Analytic’s Marketing Campaign Manager in North America.

The ideal candidatewill have a firm understanding of B2B marketing concepts and strategies. They will be able to juggle multiple ongoing projects independently, and would describe themselves as a highly organized, self-starter. They would be confident in their ability to work with a cross-functional team, and have a knack for using analytics to drive continuous improvement.

ESSENTIAL DUTIES/PRINCIPAL RESPONSIBILITIES:

Plan, coordinate, and execute on highly engaging field marketing events for Xylem Analytics in North America, including primarily tradeshow exhibitions, but also customer trainings, social events, and more

Research and implement innovative strategies to continuously improve all Xylem Analytics events

Tightly manage and execute on our overall tradeshow program, streamlining operations, vendor management & our exhibition portfolio

Manage and organize inventory for national events including booths, promotional goods and marketing literature – both in-house and at outside vendor warehouses

Work with Creative Marketing Manager to maintain Xylem branding guidelines/standards for all field marketing events – and to craft event messaging

Review and process all required contracts and financial arrangements related to field marketing activities

Track all event finances, including (but not limited to) check requests, invoicing, and reporting spend

Measure ROI for all customer facing events and maintain event metrics using our CRM database (Salesforce.com)

Collaborate with the wider product management and marketing team to align all field marketing efforts with our strategic marketing plans (and budgets)

Coordinate internal marketing events and large annual meetings as necessary

Maintain a detailed Events/Tradeshow calendar to keep sales and marketing informed of upcoming activities

Provide regular reports on event performance, sharing qualitative/quantitative analysesand plans to improve future field marketing activities

Upload new leads and contacts generated from marketing initiatives into our CRM database (Salesforce.com)

Organize and report on market intelligence generated by yourself and outside sources (tools to be provided)

Monitor domestic and international government grants and budgets for available funding and identify where these monies are directed (i.e., prospective business)

Upload customer lists associated with market research activities into our CRM database (Salesforce.com)

Advise sales, marketing and leadership on avenues to better position Xylem Analytics in the competitive landscape

MINIMUM QUALIFICATIONS: EDUCATION, EXPERIENCE, SKILLS, ABILITIES, LICENSE/CERTIFICATION:

BA/BS degree in Marketing, Public Relations or related field

Prior experience with Marketing, Lead Generation, Tradeshows and/or Event Management

Superb organizational skills, with the ability to coordinate multiple projects with varying degrees of complexity

Excellent interpersonal, verbal and written communication skills, and the ability to interface with a cross-functional team

Ability to analyze large amounts of data and translate that analysis into meaningful change/improvements

Experience conducting market research preferred (but not required)

Experience using CRM Systems preferred (but not required)

PHYSICAL DEMANDS:

(The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.)

Ability to lift (30-40 lbs.)

Regularly required to sit, stand, reach, bend, and move about the facility

WORK ENVIRONMENT:

(The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.)

Office:Standard office equipment; work usually performed in an office setting.

StandardWeeklyJob Hours:40 hours

Travel:10%

EOE/FEMALES/MINORITIES/PROTECTED VETERANS/DISABLED

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