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Brand Manager

Atlanta, GA, United States

Located in Atlanta, our client is a $10B global consumer products organization with more than 100 brands. The company's vision is to become a consumer led, innovation powerhouse and growth engine that is a force for good and an amazing place to work, grow and thrive! The Brand Manager is a critical leadership role with P&L responsibility for one of its flagship businesses. This marketer will lead strategy development, annual plans, consumer insights driven innovation, brand communications, go-to-market activation, media, brand equity, and design for omni-channel. Tenure in CPG brand marketing, with some P&L management, is REQUIRED.

Job Details:

Develop clear, differentiated, brand positioning and drive messaging to effectively communicate brand’s value proposition to target audience

Lead initiatives that impact business P&L and develop financial management skills

Own and manage all aspects of innovation funnel, from strategy to execution

Establish clear objectives for brand communication and a vision for short and long-term success

Apply deep consumer understanding to both short and long-term decisions; link independent insight and observations to form a holistic, proprietary understanding of consumer and leverage it as competitive advantage

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