Manager, Marketing Events

Atlanta, GA, United States

ABOUT US

Bain & Company is a global consultancy that helps the world’s most ambitious change makers define the future.

Across 65 cities in 40 countries, we work alongside our clients as one team with a shared ambition to achieve extraordinary results, outperform the competition, and redefine industries. We complement our tailored, integrated expertise with a vibrant ecosystem of digital innovators to deliver better, faster, and more enduring outcomes. Our 10-year commitment to invest more than $1 billion in pro bono services brings our talent, expertise, and insight to organizations tackling today’s urgent challenges in education, racial equity, social justice, economic development, and the environment. We earned a platinum rating from EcoVadis, the leading platform for environmental, social, and ethical performance ratings for global supply chains, putting us in the top 1% of all companies. Since our founding in 1973, we have measured our success by the success of our clients, and we proudly maintain the highest level of client advocacy in the industry.

WHAT YOU'LL DO

You will, in this role, require the ability to operate as a trusted advisor and partner to Industry and Capability Practice areas including a broad international partner group, Practice and Account Marketers and other Centers of Excellence. The Manager will contribute to building, innovating and developing Bain’s events capability around Bain-hosted events and external, third-party conference engagement

You will be a true subject matter expert, the individual will be confident, self-motivated and have experience of operating within a global team. Recognized as a role model, the Manager will support and coach less experienced team members and actively establish strong working relationships with colleagues across all regions.

Event Strategy:

As a senior member of the broader Event CoE leadership:

You will align with the Senior Director, Global Events CoE on vision and development of multi-year event strategy and support implementation

You will partner with Practice Marketers to support annual strategic marketing plans as they relate to events across Industry and Capability Marketing

You will identify opportunities and make recommendations to further enhance our event strategy and offering including implementation of event technology

You will contribute, develop and set the standard for best practice across the Events CoE

You will support vendor management strategy including selection through RFIs and RFPs, contract negotiation and relationship management

You will provide input into event forecast and contribute to annual global marketing planning process

You will assist in defining the set of offerings and development of the ‘playbook’ to support a successful and repeatable event marketing model

People Management and Team Development:

You will manage 2-3 direct reports, supporting their career development through coaching and leadership including holding weekly 1-1 meetings and regular career catch-ups to discuss workload, objectives and provide feedback and support

You will help build the annual Event plan (pipeline) supporting the respective event objectives, aligning with stakeholders (Practice & Account Marketers) and working through practical considerations (resource capacity, etc)

You will develop training processes including best practice manual and playbooks for new team members

You will establish a positive “One Bain” presence across the broader marketing team, providing solution-driven outcomes and identifying opportunities for continual learnings and improvement

You will provide coaching and mentoring to new team members, setting example of best practice

You will anticipate issues (ie. bandwidth, skills, deadlines …) before they escalate

You will facilitate alignment with colleagues across Global Marketing (eg: Paid Media, Corporate Affairs) a

You will be a clear role model for the team on Bain Operating Principles

Event Management:

Working with multiple stakeholders with the ability to confidently guide and steer senior leadership, the Manager will design, create and deliver C-suite, high profile client events including:

You will be accountable for all elements of the event program to create and deliver successful events; including all logistics, vendor management, budgets and on-site execution

You will have the ability to anticipate and solve for potential challenges/issues

You will provide metrics reporting on each event including reconciled budgets and attendee lists

You will make recommendations relating to event format, location, agenda and undertake site visits and vendor research, selection and contract negotiations

You will develop and implement best practice across all events ensuring consistent attendee and stakeholder experience

You will act as first point of contact for all aspects related to an event, displaying sound judgement

You will identify new potential vendors and maintain existing vendor relationships across all event categories to ensure best outcome for Bain events

You will understand and apply relevant vendor and contract checks working with colleagues in legal, procurement and finance

You will ensure consistent Bain branding across events in conjunction with other marketing teams

You will use knowledge and experience of individual events to suggest ways to develop and improve annual programs and event series

Third Party Conferences:

You will be responsible for managing Bain’s engagement in “Top-Tier” (high-value) external conferences

You will research, identify and recommend conference sponsorship opportunities

You will negotiate and contract high-value sponsorship engagements

You will partner with colleagues in Paid Media to support overall Media/Event strategy when working with Media event organizations (eg: FT, Bloomberg, Reuters etc)

You will manage Bain’s participation around external conferences, accountable for all elements of the event sponsorship including conference assets, logistics, budgets and on-site execution if required

You will ensure all sponsorship deliverables are met by the Conference Organization

You will develop knowledge and understanding of Practice priorities, interests, topics and target audience

You will continue to develop “test and learn” approach around conferences and how Bain engages in them

You will research and identify new potential conferences/organizations and maintain existing relationships across all external conference organizations to ensure best outcome for Bain

You will prepare budgetary information and track spend for external conferences

You will provide metrics reporting on conference engagement and recommendations on future involvement

ABOUT YOU

Bachelor’s (BA) degree or equivalent and 6+ years event management experience in B2B conferences and events is required.

A strong subject matter expert with a natural gravitas and ability to advise and guide senior leadership, stakeholders and Event CoE team members

Highly organized with ability to maintain a structured working style in a dynamic and fast-paced environment, meet deadlines and maintain attention to detail

Approachable, collaborative working style with ability to work within a global team

Strong problem solving and analytical abilities

Highly motivated, able to work independently

Proactive, calm and flexible approach

Strong oral and written communication skills across all levels

Knowledge of marketing platforms, preferably Cvent, Marketo, Salesforce

Robust budget management capabilities

Skillful negotiation abilities

Strong proficiency with Microsoft Excel, PowerPoint

Broad understanding of marketing function

Willingness and ability to travel (20-25%) for events and willingness to be onsite in the office 1-2 days a week.

WHAT MAKES US A GREAT PLACE TO WORK

We are proud to be consistently recognized as one of the world's best places to work, a champion of diversity and a model of social responsibility. We are currently ranked the #1 consulting firm on Glassdoor’s Best Places to Work list, and we have maintained a spot in the top four on Glassdoor's list for the last 12 years. We believe that diversity, inclusion and collaboration is key to building extraordinary teams. We hire people with exceptional talents, abilities and potential, then create an environment where you can thrive both professionally and personally. We are publicly recognized by external parties such as Fortune, Vault, Mogul, Working Mother, Glassdoor and the Human Rights Campaign for being a great place to work for diversity and inclusion, women, LGBTQ and parents.

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