Product Marketing Manager

New York, NY, United States

Dreaming big is in our DNA. It's who we are as a company. It's our culture. It's our heritage. And more than ever, it's our future. A future where we're always looking forward. Always serving up new ways to meet life's moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together - when we combine your strengths with ours - is unstoppable. Are you ready to join a team that dreams as big as you do?

SALARY: $79,200 - $130,900, bonus eligible

COMPANY:

Michelob ULTRA. Cutwater Spirits. Budweiser. Kona Brewing Co. Stella Artois. Bud Light. That's right, over 100 of America's most loved brands, to be exact. But there's so much more to us than our top-notch portfolio of beers, seltzers, and more. We are powered by a 19,000-strong team that shares our passion to create a future with more cheers. We look for people with talent, curiosity, and commitment and provide the teammates, resources and opportunities to unleash their full potential. The power we create together - when we combine your strengths with ours - is unstoppable. Are you ready to join a team that dreams as big as you do?

THE ROLE

The Product Marketing team champions user-centricity, led by a team that works to be deeply attuned to user needs and wants. The user is at the front and center of everything we do: We ensure user feedback and data inform product roadmaps, inform and support users as we evolve our products, and continually assess market opportunities to find innovative ways to meet user needs. We aim to drive demand and adoption of our products to create a lasting strategic and competitive edge for NAZTech.

The Product Marketing Manager responsible for User Engagement will work closely with Product Owners and business stakeholders to create and execute change management strategies, contribute to and maintain the website for our product portfolio, and map user personas and user journeys. This role seeks to maximize the value delivered to users through our product releases and enhancements, leveraging communication tools and change management best practices.

JOB RESPONSIBILITIES:

Change Management: Develop and execute change management strategies for 2-3 large scale product releases and/or decommissions annually.

Contribute to and Maintain NAZ Tech Website: Partner with product and engineering teams to keep website content up to date and easily accessible, focusing on user experience and ensuring navigability. As needed, partner with stakeholders across the NAZ Tech team to create new content as portfolio strategy and key cross-team initiatives evolve.

Product Positioning: Assess product positioning and messaging for our portfolio to ensure it remains relevant and up to date as products and user needs evolve.

User Research: Develop and/or update user personas and user journeys as needed for our portfolio of products. Conduct user interviews as needed.

Stakeholder Collaboration: Work with the various internal teams to identify opportunities to grow user sentiment and adoption for our portfolio of products.

Best Practice Sharing: Continuously research and stay updated on product marketing, change management, and user engagement best practices. Document and share best practices and insights with the team. Build a library of reusable components and templates to standardize ways of working and accelerate product work.

JOB QUALIFICATIONS: Bachelor's Degree: Marketing, Business, Communication Studies, or other applicable fields.

1+ year of marketing, product marketing, project management, product management, change management, and/or communications experience.

User-centric. Fanatic about understanding and addressing user pain points and needs to continuously improve experience.

Strong written, verbal, and presentation skills. Strong storyteller, capable of simplifying complex ideas into narratives that resonate with both internal teams and external stakeholders.

Able to independently create assets such as slide presentations, ensuring high-quality deliverables without relying on a design team.

Task organization and prioritization, time management, detail orientation, critical thinking, adaptability, curiosity, active listening, strong communication and interpersonal skills.

Ability to leverage and analyze data to drive decision-making with structured problem-solving. Experience finding data sources and performing data analysis in previous work.

PREFERRED QUALIFICATIONS: Prior work experience with Design tools like Figma or Lucid.

Prior work experience with website management and GitHub.

Prior work experience in Commercial (Sales), Category Management, Tech (internal, wholesaler, and/or retailer), or Field Sales is welcome.

WHY ANHEUSER-BUSCH:

Anheuser-Busch has always dreamed big. It's who we are as a company. It's our culture. It's our heritage. And more than ever, it's our future. A future where we're always looking forward. Always serving up new ways to meet life's moments. A future where we keep dreaming bigger. To reimagine what a beer company can be. And what, together with our people and our partners, Anheuser-Busch can do. Our collective impact is significant. Over the last decade alone, we have contributed more than $400 million to charitable organizations that support our communities, provided over 90 million cans of emergency drinking water, and, together with our wholesaler partners, invested more than $1 billion into responsible drinking initiatives. At the heart of these investments is our shared commitment to community - providing opportunity for our people, lifting our neighbors, and making a meaningful difference in the world. This future is our purpose. A future that everyone can celebrate, and everyone can share in. A future with more cheers .

BENEFITS: Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts

Life Insurance and Disability Income Protection

Generous Parental Leave and FMLA policies

401(k) Retirement Savings options with a company matching contribution

Chance to work in a fast-paced environment among a company of owners

Free Beer!