Senior Data Analyst
Dallas, TX, United States
Company Overview
Looking for a career where you can make a difference? At Mary Kay we are committed to enriching the lives of women and their families around the world, we offer careers with unlimited opportunities to do something beautiful every day. More than 5,000 employees work in locations around the world. They provide the products, marketing and other support to millions of Independent Beauty Consultants (IBCs) who work as independent contractors, selling our products directly to consumers in nearly 40 markets on five continents.
We are a company that believes in our people and cares for them with truly exceptional benefits. We offer:
A comprehensive health plan which includes medical, dental, and vision with low premiums
401(k) plan
A generous profit-sharing program
Free access to on-site fitness center and on-site clinic
Team US
“Team US” is what we fondly call employees whose work directly supports the Independent Beauty Consultants in our legacy Mary Kay Market. The U.S. market is where Mary Kay Ash’s dream became a reality. As a member of Team US, you will find opportunities to directly support the sales force in Sales, Marketing, IT, Finance and HR. Our teams create the magic for the beauty consultants – from spectacular events and world-class education and motivation to packing and distributing our wonderful Mary Kay® products – the possibilities for a meaningful career are endless.
Job Summary
This job provides support for our North American region by producing impactful reporting and generating actionable insights by analyzing data that help our company make better data-driven decisions. Specific responsibilities will include, data tracking, data collection, reporting, and analysis.
For this role, we seek a person with strong data management and statistical skills combined with strategic thinking, intellectual tenacity and the ability to translate complex concepts into impactful insights and visualizations.
The successful candidate will have strong written and verbal communication skills, and a proven ability to collaborate and interact with cross-functional teams and all levels of the organization.
Essential Duties And Responsibilities
This role is responsible for generating actionable insights for campaign and program performances by translating data into meaningful insights for stakeholders and leaders.
Collaborate cross-functionally with marketing, product, sales, business intelligence, and IT to deliver data solutions and actionable insights that contribute to meeting company goals.
Creates automated dashboard and reports using Tableau and Data Studio
Pull, clean, and analyze data to deliver actionable recommendations to improve campaign acquisition and retention
Provide campaign analysis, performance, and guidance to stakeholders with recommendations to exceed business goals
Build and maintain marketing funnels, goals, and attribution models using Google Analytics.
Analyzes data and identifies trends and patterns across multiple digital channels. Develops concise, supported and well-articulated analyzes and presents findings to internal stakeholders.
Ensures data is captured, tracked, and collected across multiple digital channels, apps, and properties.
Stays abreast of technological advances in the digital/data analytics industry. Responsible for implementation and project management of new approaches and tools when appropriate.
Skills & Experience
Experience: 5+ years in new product development, product planning or analytics
Education: Bachelor/University Degree in Computer Science, Mathematics, Statistics
Strong analytical skills related to working with structured and unstructured data
Experience with Google and Adobe analytic architectures and related tools
Experience with Tag Management systems
Experience with the following toolsets:
JavaScript, HTML, CSS, and jQuery
Tableau, Data Studio, and Excel
SQL
Python
Salesforce.com (Service Cloud, Commerce Cloud)
Experience connecting tools using APIs and other data technologies
Experience with web servers and mobile application architectures
Basic understanding of content management systems
Experience implementing analytic solutions using structured methodology and testing processes
Effective interpersonal skills and able to work cross functionally
Strong attention to detail and accuracy and able to manage multiple priorities
Ability to be thorough and meticulous, with an eye for detail, and must apply logic and knowledge of the business to all deliverables
Excellent organizational, project management and time management skills
Strong collaborative skills to participate on cross-functional teams across the organization
Strong written and oral presentation skills
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