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Senior Director of Marketing

Dallas, TX, United States

Senior Director of Marketing

About the Company

Disruptive startup working in the financial technology (FinTech) industry

Industry

Financial Services

Type

Privately Held, VC-backed

Founded

2016

Employees

51-200

Funding

$11-$25 million

Categories

Banking

Financial Services

FinTech

About the Role

The Company is seeking a Senior Director of Marketing to play a pivotal role in driving the growth and success of its business banking and financial management platform. The successful candidate will be responsible for developing and executing a comprehensive marketing strategy, managing the marketing budget, and leading the marketing team to foster collaboration and drive performance. A key focus will be on customer acquisition, including scaling existing growth channels and identifying new ones, as well as maximizing customer lifetime value through a data-driven, analytical approach. The role also involves brand development to ensure consistent messaging and visibility, particularly tailored to the unique needs of small businesses.Applicants for the Senior Director of Marketing position at the company should have a proven track record in scaling growth channels for B2B or B2C customer bases and be proficient in performance marketing, user acquisition, and conversion optimization. Strong analytical skills, a results-driven mindset, and the ability to steward a brand with integrity are essential. The ideal candidate will have experience in a fast-paced, startup environment and a background in product-led growth companies. Bonus points are given for proficiency in specific marketing tools, a nuanced understanding of SMB marketing dynamics, experience in financial services, and a non-traditional or diverse professional background. The company is an equal-opportunity employer that values diversity and is dedicated to building a connected business banking and financial management platform that supports the success of small businesses.

Hiring Manager Title

Chief Executive Officer (CEO)

Travel Percent

Less than 10%

Functions

Marketing

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