Marketing Campaign & Project Manager- Lead Generation

Dallas, TX, United States

At CoreLogic, we are driven by a single mission—to make the property industry faster, smarter, and more people-centric. CoreLogic is the trusted source for property intelligence, with unmatched precision, depth, breadth, and insights across the entire ecosystem. Our talented team of 5,000 employees globally uses our network, scale, connectivity and technology to drive the largest asset class in the world. Join us as we work toward our vision of fueling a thriving global property ecosystem and a more resilient society.

CoreLogic is committed to cultivating a diverse and inclusive work culture that inspires innovation and bold thinking; it's a place where you can collaborate, feel valued, develop skills and directly impact the real estate economy. We know our people are our greatest asset. At CoreLogic, you can be yourself, lift people up and make an impact. By putting clients first and continuously innovating, we're working together to set the pace for unlocking new possibilities that better serve the property industry.

What You'll Be Doing:

The Marketing Campaign & Project Manager is responsible for supporting our Inside Sales (SMB) and Regional AE teams with a steady stream of lead-generating campaigns. As such, he/she will create, manage, track and report on each campaign.

This role s responsible for ensuring that each email and client engagement has a compelling message and CTA optimized to resonate with the target audience and maximize lead generation. In addition to effectively promoting a given product or solution, each marketing campaign must align with the Company’s overall Brand narrative and messaging strategy.

This position will work closely with the Inside Sales Team, Regional Sales Team, Product Marketers and Sales Enablement to create campaign content. He/she will be responsible for managing all email/campaign lists and for publicizing a prioritized schedule with each campaign and its associated content. He/she will identify and address any technical issues that may arise during a campaign, and will monitor campaign performance going forward, making any necessary adjustments.

Each week, the Marketing Campaign/Project Manager will generate campaign KPI reports, present the campaign data and analysis to Sales, and recommend enhancements to drive improved performance in future campaigns.

Must be collaborative, work well under pressure and be able to juggle multiple tasks while consistently meeting deadlines.

Responsibilities:

Align with Inside Sales Leadership to develop and execute an always-on lead generation strategy

Identify persona-based target audiences and create/maintain/grow associated email lists

Design and implement automated email campaigns leveraging internal tools

Source existing marketing materials to write compelling subject lines and email copy

Ensure mobile-friendly email templates

Continually enhance our email templates and value propositions using compelling graphics, personalization and advanced features

Track and analyze campaign performance, suggest areas for improvement, establish best practices

Develop and present standardized campaign performance reports to Inside Sales and leadership on a weekly basis

What’s in it For You:

Large (~$1.7B+ revenue) formerly public information services and data business

Durable cash flow and profitability regardless of changes in macroeconomic conditions

Company certified as "A Great Place to Work."

Hybrid working model- 1 day a month in the office a week for “moments that matter” and the rest of the time can be remote.

Competitive compensation and benefits!

Career path for continued professional growth.

Working with leaders that care about your professional growth!

Access to our world class self-development portal, centered around you as the employee. We take pride in our work and believe in cultivating a work environment that supports and values our greatest asset: our talented employees.

Job Qualifications

Proven work experience (5+ years) as a Marketing Manager or Digital Marketing Specialist

Hands-on experience with Pardot, basic HTML coding, and content management systems preferred

Proficiency in marketing automation technology

Knowledge of latest digital marketing trends

Knowledge of SEO/SEM and Google Analytics

Familiarity with marcom analytics and database tools

Excellent written communication and copywriting skills

Strong project management skills

Collaborative and resourceful team player

CoreLogic's Diversity Commitment

CoreLogic is fully committed to employing a diverse workforce and creating an inclusive work environment that embraces everyone’s unique contributions, experiences and values. We offer an empowered work environment that encourages creativity, initiative and professional growth and provides a competitive salary and benefits package. We are better together when we support and recognize our differences.

EOE AA M/F/Veteran/Disability

CoreLogic is an Equal Opportunity/Affirmative Action employer committed to attracting and retaining the best-qualified people available, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability or status as a veteran of the Armed Forces, or any other basis protected by federal, state or local law. CoreLogic maintains a Drug-Free Workplace.

Please apply on our website for consideration.

Privacy Policy - http://www.corelogic.com/privacy.aspx

By providing your telephone number, you agree to receive automated (SMS) text messages at that number from CoreLogic regarding all matters related to your application and, if you are hired, your employment and company business. Message & data rates may apply.

#J-18808-Ljbffr