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Director of Product Marketing

Austin, TX, United States

Who are we and why this opportunity?

SparkCognition, Inc. delivers world-class AI solutions that allow a business to solve their most critical problems, empowering them to run a more sustainable, safer, and profitable business. Our award-winning AI solutions predict future outcomes, optimize processes, and prevent cyberattacks. We partner with the world's industry leaders to analyze, optimize, and learn from data. We augment human intelligence, drive profitable growth, and achieve operational excellence.

Drive change and create a footprint. Learn more at: SparkCognition

Position Summary:

As a Director of Product Marketing you will be responsible for developing marketing strategies, increasing market share, and ensuring competitiveness by working with internal/external stakeholders. You will be responsible for the portfolio strategy and development, based on our underlying tech stack comprised of machine and deep learning, generative AI, computer vision, natural language processing (NLP), and computational knowledge graphs. You will be naturally curious, a critical thinker, an assertive problem solver, a self-starter, and a strong communicator. You will have a keen eye for detail, strong analytical acumen, project management proficiency, and a passion to do whatever it takes to meet aggressive deadlines.

This role focuses on maximizing near-term opportunities, while also building strategic, long-term programs to increase demand for our products. Operating in a highly cross-functional and entrepreneurial environment, this role will make an immediate, significant impact on the business.

You Will:

Set marketing strategy, analyze market activity, and identify and launch new products

Integrate user feedback into product updates and positioning.

Investigate, quantify, and qualify emerging market trends and opportunities

Develop and implement go-to-market strategy and activities for direct and indirect channels

Define product value and develop supporting tools to impart that understanding for customer

Perform competitive analysis toward increasing market share

Establish target customer, personas, product positioning, messaging, and proof points

Collect customer feedback to inform messaging, tactics, and product roadmap

Evangelize products to customer through demos and trade shows

Deliver product enablement materials and training programs

Collaborate on the identification and development of core content

Work with demand generation team on campaigns, tactics, and messages

Establishing relationships with industry analysts

You'll Have: Bachelor degree in engineering or business. MBA preferred.

7+ years of product marketing experience for software products (Experience in the B2B tech space; SaaS is preferred), with at least 2+ years as senior product marketing manager.

A demonstrated understanding of data science, advanced analytics, and related fields

Demonstrated track record gathering customer requirements (VOC), developing product strategy, roadmaps and marketing requirements

Experience conducting competitive analysis and building brand strategy

Exceptional verbal and written communication skills

Ability to work in a dynamic, fast-paced environment, as a self-starter with demonstrated ability to build peer and executive cross functional relationships.

What are the benefits and perks at SparkCognition?

Our full-time employees and their loved ones will be supported with a competitive and comprehensive benefits package. Below are some highlights we offer to our U.S. full-time employees - we'd love to connect and share more! Evolving culture with the opportunity to drive new ideas and technology

Hybrid Work Environment

Stock Option Grants

Generous Time Off Programs

Medical Coverage, and Parental Leave Plans

Employer-Sponsored Lifestyle Spending Account

401k with Employer Match

Monthly Technology Allowance

Newly renovated office spaces located near the Domain in Austin, TX and Pleasanton, CA - including fully stocked beverage and snack areas!

Contract and temporary roles are not eligible for the above benefits.

SparkCognition is an equal opportunity employer, dedicated to diversity, equality, and inclusion, and provides equal employment opportunities to all employees and applicants for employment.

SparkCognition prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

SparkCognition is committed to providing reasonable accommodations throughout the recruiting process. If you need a reasonable accommodation, please contact us to discuss how we can assist you.

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