Director of Marketing
Washington, DC, United States
Description
The Director of Marketing leads a team of Marketing and Bid Specialists to establish, develop, execute and drive a market strategy that aligns with company mission and objectives in service of the evolving needs of our clients. Our Marketing and bid administration team oversees events, brand, communications, digital / media, showroom and client experience.
Requirements
Roles and Responsibilities:
Develop & execute a strategic marketing plan & budget aligned with company objectives
Direct and oversee all brand standards throughout the organization
Establish an effective communications strategy (internal & external)
Supervise customer outreach and content delivery via website, social media, email campaigns, advertising, etc. Implement annual content calendar and forecast
Develop unique content and over see proposal and RFP copy
Direct team on educating employees on content, uses, timelines and expected output
Develop and manage strategic external partnerships as required
Responsible for overall customer experience
Lead planning and execution for both internal and external events
Gather and analyze data about market conditions and competitors
Monitor, review and report on all marketing activity and results
Keep up to date on current marketing trends and technologies
Work collaboratively with sales leaders to create a results driven, team environment
Manage Bid Administration process, including brand standardization, form, graphic design and pricing strategy
Other duties as assigned
Training, Education, Experience, Skills:
Bachelor's degree or above in Marketing / Communications preferred
Minimum 15+ years of marketing experience with minimum of 5 years leading marketing team
Bid Administration Experience Preferred
Experience managing teams in service to individual member strengths
Strong positioning skills with an affinity for social media / digital trends
Broad knowledge of integrated marketing communications and tools
Highly proactive and able to research / present solutions to complex issues
Strong critical thinking, planning, collaboration and execution skills
Knowledge of market trends and consumer preferences
Ability to work with different stakeholders within the business (C-Suite, department leads, end users, etc.)
Proven experience engaging with external agencies and large vendor contracts
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