Director, Digital Marketing

Dallas, GA, United States

At TOCA, we are passionate about people and the power of sport. We believe in creating an environment that becomes the “third home” for our guests — where they learn, where they live, and where TOCA becomes the place where they play. Whether they’re kicking a soccer ball for the first time, focused on finding their best, or rediscovering their passion for the game, we are here to support and guide them every step along the way. Everyone deserves the opportunity to experience the joy and fulfillment that sports can bring, regardless of background and skill levels. Our ultimate goal is to create a consistent and amazing experience for everyone who interacts with TOCA, whether it is our dedicated team members or esteemed guests.

What makes a TOCA Teammate? An individual that seeks to...

Play Hard

Care Deeply

Grow Together

Strive for Excellence

Create Awesome Experiences

Job Highlights:

Reports To: Vice President, Marketing

Location: Remote - Atlanta, GA, Dallas, TX or Southern California (Preferred)

Compensation: Competitive salary with bonus opportunities

Benefits: Health, Vision, Dental, 401K, and Paid Time Off

Position Overview:

We are seeking a highly skilled and strategic Director of Digital Marketing to lead our marketing efforts aimed at driving user acquisition, engagement, and retention. The ideal candidate will have a strong background in data-driven marketing, with a proven track record of implementing successful growth strategies across various digital channels. This role requires a combination of analytical prowess, creative thinking, and leadership skills to drive impactful results and scale our business.

What You’ll Do:

Develop and Execute Growth Strategies: Lead the development and implementation of comprehensive digital growth marketing strategies to drive user acquisition, engagement, and retention across various digital channels, including but not limited to SEM, SEO, social media, email, content marketing, paid search, paid social and partnerships.

Data Analysis and Optimization: Utilize data analytics tools to track, measure, and analyze key performance metrics, including user acquisition costs, conversion rates, churn, and lifetime value. Use insights derived from data analysis to optimize marketing campaigns and improve overall performance.

Team Leadership and Management: Build and lead a high-performing digital marketing team, providing guidance, mentorship, and support to team members. Foster a collaborative and innovative team culture focused on driving results and achieving business objectives.

Cross-Functional Collaboration: Collaborate closely with other departments, including product development, design, sales, and customer support, to align marketing initiatives with overall business goals and objectives. Foster strong cross-functional relationships to ensure seamless execution and alignment across teams.

Experimentation and Testing: Drive a culture of experimentation and testing within the marketing team, continuously testing new channels, messaging, and creative strategies to identify opportunities for growth and optimization.

Budget Management: Manage the digital marketing budget effectively, allocating resources strategically to maximize ROI and achieve business objectives.

Market Research and Competitive Analysis: Stay informed about industry trends, market dynamics, and competitive landscape to identify opportunities and threats. Conduct regular market research and competitive analysis to inform marketing strategies and tactics.

Reporting and Performance Tracking: Prepare regular reports and presentations for senior leadership, providing insights into key marketing metrics, campaign performance, and progress towards goals. Use data-driven insights to inform strategic decision-making and drive continuous improvement.

Vendor Management: Select and manage relationships with external vendors, agencies, and partners ensuring clear alignment of goals and objectives.

Who You Are:

Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.

7+ years of experience in digital marketing, with a proven track record of driving user acquisition and revenue growth in a multi-location environment.

Extensive experience using HubSpot. Proficiency in CRM Software, marketing and productivity tools, i.e. Tableau, Mind Body, Daysmart, Clickup, Looker, Miro, and Hotjar.

Strong analytical skills and proficiency in data analytics tools such as Google Analytics.

Experience managing and leading a high-performing marketing team, with a focus on collaboration, mentorship, and professional development.

Deep understanding of digital marketing channels and tactics, including SEM, SEO, social media, email marketing, content marketing, and partnerships.

Excellent communication skills, with the ability to articulate complex ideas and strategies clearly and concisely.

Strategic thinker with a results-driven mindset and a passion for driving growth and innovation.

Strong leadership skills, with the ability to inspire and motivate team members to achieve their full potential.

Demonstrated ability to thrive in a fast-paced, dynamic environment and adapt quickly to changing priorities and business needs.

Passion for soccer and the sports industry is a plus.

What Does Success Look Like?

30 Days : Deep understanding with all digital levers

60 Days: Surface and implement suggested immediate optimizations

90 Days : Reportable, positive results from suggested optimizations

What's Next?

Submit your application today to start the journey of joining the TOCA squad!

TOCA Football, Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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