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Marketing Specialist

Austin, TX, United States

This is a remote position.

We are looking for an enthusiastic Marketing Specialist to help us in our overall marketing efforts. You will be an integral part of the development and execution of marketing plans to reach targets from brand awareness to product promotion.

A Marketing specialist should be a competent professional able to grasp buyer behavior trends and generate creative ideas. You should also be well-versed in specialized marketing concepts, principles and tactics.

The goal is to deliver effective marketing programs that will help our reputation and growth.

Baseline expectations as an employee of Clear Measure:

Behavior consistent with company core values, without exception

Consistent professional dress, appearance, and professional interaction with co-workers, clients, and vendors

Meeting all individual commitments

Prompt and on-time arrival to meetings

Adherence to the vacation and OOO policy including proper notice and approval.

Ask for help early and often.

Responsibilities:

Conduct market research to find answers about buyer requirements, habits and trends

Brainstorm and develop ideas for creative marketing campaigns

Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)

Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts

Support execution of initiatives to reach the target audience through appropriate channels (website, social media, e-mail, etc.)

Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies

Undertake individual tasks of a marketing plan as assigned

Key Functional Areas: 2. Social Media Maintenance and Improvement

Copywriting

Persuasively write, create and collaborate on content for all channels

Technical Writing

Social Media Copy

Website

Proofreading

Fact Checking

Be familiar with and update the website with provided content

Audit website, social media sites and emails to ensure links are working

Participate in social media posting process.

Execute activities on the social media calendar

3. Webinars, Podcasts, Forums and other live events

Moderate webinars by recording webinars, and monitor the chat room during presentation.

Understand and participate in the webinar, forums, LinkedIn lives podcast processes and manage pre and post webinar tasks.

Sending Advertising Emails

Hosting surveys

Creating clips

Creating graphics

Creating copy (per clip)

Posting to YouTube, Social Media

Processing Contacts

4. Effective Approach to Work, Reporting and Communication

Communicate critical items real time.

Engage broad teams (engineering, sales, project management, leadership) frequently to build relationships.

Requirements

Proven experience as a marketing specialist or similar role

A creative mindset and a genuine passion for marketing.

Ability to think creatively and generate innovative ideas for content

Assist in planning, coordinating, and executing marketing campaigns across various platforms.

Collaborate with the marketing team to ensure consistent brand messaging and successful campaign implementation.

Participate in market research activities to gather insights that contribute to our marketing strategies.

Contribute to the creation of marketing materials, including content, presentations, and collateral.

Assist in organizing and executing marketing events and activities.

Demonstrable experience in marketing data analytics and tools

Well-organized and detail-oriented

Exceptional communication and writing skills

Commercial awareness partnered with a creative mind

Collaborates with other team members

BSc/BA in marketing, communications or equivalent

Solid computer skills, including MS Office, marketing software (Zoho Suite), WordPress and applications (Web analytics, Google Adwords etc.)

MS Office / Google Docs

Zoho Suite

Word Press

Google AdWords

Camtasia

Canva

CoSchedule

Zoom

Benefits

Competitive Paid Time Off

9 Paid Holidays

Education Assistance

Health/Medical Insurance

Health Care Flexible Spending Account Plan

Short-term and Long-term Disability

Life and Accidental Death & Dismemberment

Dental and Vision

401 (k) Retirement Plan with up to 4% matching

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Create Email Alert

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Marketing Specialist jobs in Austin, TX, United States

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