Paid Search Sr. Strategist
San Diego, CA, United States
**We support 100% remote, in-office, or hybrid work styles for anyone legally eligible to work in the U.S.
A day in the life:
The Paid Search Senior Strategist is responsible for owning the execution, performance, and growth of their marketing service within their book of business. You will service the most complex, enterprise-level accounts, and are highly regarded for their mastery over Paid Search advertising.
A Senior Strategist is exceptional at working under pressure and navigating probing client questions, difficult conversations, roadblocks, and account issues. On top of their Paid Media knowledge, the Senior Strategist has an understanding of cross-channel strategy and how their service impacts the broader media mix.
Responsibilities:
Enterprise-level account campaign management, including daily optimizations, campaign creation, and high-level strategy ownership
Provide intelligent analysis, interpretation, and action plans based on campaign performance data and data from client-specific sources of truth (e.g. GA, Shopify, etc.)
Participate and engage in weekly department scrums and training sessions to further channel knowledge
Continuously seek to improve campaign performance against client goals
Maintain frequent and excellent communication both on internal agency teams and externally with assigned clients
Seek to utilize available AI and outsource resources to assist in workflow wherever possible
Participate in the development process for new department training materials
Role Requirements:
Ideally 3-4 years of digital marketing experience. 2+ years in an agency setting
Minimum 2+ years of hands-on experience with Search Engine Marketing: Specifically having experience with campaign development and optimization processes such as bid optimization, keyword research, ad copy development on large, enterprise-level accounts
Significant campaign management experience in 3 or more of the following additional campaign types: Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns, Bing Ads
Proficiency in Google/Microsoft Office Suite(s)
Proficiency in Google Analytics
Expert knowledge of funnel marketing and paid media’s place in the marketing funnel
Strong ability to formulate meaningful insights from marketing data, going beyond the stat and telling the story
Key Performance Indicators (KPIs)
$13.5k team-member EBITDA
Maintain below 10% Client Churn Rate
4-6 Accounts (complex/large accounts in the top 100 of the agency)
Most Important Things (MITs)
Excellence in channel production and account performance
Cross-channel collaboration
Internal communication
Benefits & Perks:
Base salary + commission opportunities
Unlimited PTO (available on day one)
Fully flex work environment: full-remote, in-office, or hybrid sup
12 observed national holidays- including Juneteenth
Regularly scheduled mental health and recharge days
401k plan
Unlimited opportunities for professional growth within a rapidly growing firm
Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium
Employee Assistance Program (EAP)
Quarterly awards and recognitions for outstanding performance
Clear pathway to leadership for every position
Opportunities to be involved in company DEI initiatives
Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
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