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Paid Search Sr. Strategist

San Diego, CA, United States

**We support 100% remote, in-office, or hybrid work styles for anyone legally eligible to work in the U.S.

A day in the life:

The Paid Search Senior Strategist is responsible for owning the execution, performance, and growth of their marketing service within their book of business. You will service the most complex, enterprise-level accounts, and are highly regarded for their mastery over Paid Search advertising.

A Senior Strategist is exceptional at working under pressure and navigating probing client questions, difficult conversations, roadblocks, and account issues. On top of their Paid Media knowledge, the Senior Strategist has an understanding of cross-channel strategy and how their service impacts the broader media mix.

Responsibilities:

Enterprise-level account campaign management, including daily optimizations, campaign creation, and high-level strategy ownership

Provide intelligent analysis, interpretation, and action plans based on campaign performance data and data from client-specific sources of truth (e.g. GA, Shopify, etc.)

Participate and engage in weekly department scrums and training sessions to further channel knowledge

Continuously seek to improve campaign performance against client goals

Maintain frequent and excellent communication both on internal agency teams and externally with assigned clients

Seek to utilize available AI and outsource resources to assist in workflow wherever possible

Participate in the development process for new department training materials

Role Requirements:

Ideally 3-4 years of digital marketing experience. 2+ years in an agency setting

Minimum 2+ years of hands-on experience with Search Engine Marketing: Specifically having experience with campaign development and optimization processes such as bid optimization, keyword research, ad copy development on large, enterprise-level accounts

Significant campaign management experience in 3 or more of the following additional campaign types: Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns, Bing Ads

Proficiency in Google/Microsoft Office Suite(s)

Proficiency in Google Analytics

Expert knowledge of funnel marketing and paid media’s place in the marketing funnel

Strong ability to formulate meaningful insights from marketing data, going beyond the stat and telling the story

Key Performance Indicators (KPIs)

$13.5k team-member EBITDA

Maintain below 10% Client Churn Rate

4-6 Accounts (complex/large accounts in the top 100 of the agency)

Most Important Things (MITs)

Excellence in channel production and account performance

Cross-channel collaboration

Internal communication

Benefits & Perks:

Base salary + commission opportunities

Unlimited PTO (available on day one)

Fully flex work environment: full-remote, in-office, or hybrid sup

12 observed national holidays- including Juneteenth

Regularly scheduled mental health and recharge days

401k plan

Unlimited opportunities for professional growth within a rapidly growing firm

Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium

Employee Assistance Program (EAP)

Quarterly awards and recognitions for outstanding performance

Clear pathway to leadership for every position

Opportunities to be involved in company DEI initiatives

Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)

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Paid Search Sr. Strategist jobs in San Diego, CA, United States

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