SEO Specialist - Atlanta Ga
Atlanta, GA, United States
SEO Specialist
*** This position is regionally remote with a preference for Charleston, Augusta, Atlanta, or Charlotte***
About TaxSlayer:
At TaxSlayer, we're more than just a tax software development company; we're empowering individuals and small businesses to plan for and file their tax returns online with confidence and ease. As a leading innovator in tax prep software, TaxSlayer, LLC, has been revolutionizing the way people file their taxes since 1965. Our user-friendly platform offers an intuitive interface that guides customers through the tax-filing process step by step, ensuring accuracy and maximum refunds.
TaxSlayer is headquartered in Augusta, GA with a satellite office in Charlotte, NC. TaxSlayer proudly employs nearly 200 individuals year-round, plus 300 additional in-season support agents. Our employees are among the brightest, most talented group of innovators who work collaboratively to improve our products and exceed customer expectations season after season.
Are you a TaxSlayer?
Position Overview:
The SEO Specialist will be responsible for helping optimize and execute an on-site and off-site SEO strategy to grow organic presence and brand awareness for TaxSlayer.com and TaxSlayerPro.com. To be successful in this role, you should have previous experience in SEO or a related field and a passion for analytics, research, and performance measurement.
The primary responsibilities of this position include:
Monitoring and reporting on organic performance
Auditing and optimizing content
Identifying areas of opportunity
Partnering with the appropriate stakeholders to grow the SEO channel
The SEO Specialist will work alongside the SEO manager to drive the overall SEO roadmap by analyzing organic performance, evaluating content and recommending on-page optimizations, and contributing to growing off-site efforts such as backlinking.
This role will work across IT, development, design, business intelligence, product, marketing, and customer service to unify our efforts to reach new users and retain existing users using SEO best practices.
Responsibilities Analyze website performance and rely on data-driven insights to inform organic strategy
Evaluate and improve current on-page design and content through the lens of SEO without compromising the user experience
Coordinate with content designers to optimize and create new content for our websites
Perform keyword research and provide technical briefs to content, visual, and UX designers as needed
Assist the content design team in developing a roadmap of content opportunities identified through research and analysis
Conduct competitive intelligence and communicate the findings to the necessary internal teams
Stay ahead of SEO industry trends while also keeping an ear to the ground for tax industry-specific news and opportunities
Skills and Qualifications Familiarity with SEO research and analytics tools, such as Google Search Console, Semrush, Screaming Frog, and others
Experience working in modern project management tools, such as Asana
Strong quantitative research capabilities
Proven ability to create high-quality, high-performing content
Experience working in content management systems, such as WordPress
Excellent time management skills specific to being able to produce detailed, complex work that can be easily communicated
Proven ability to work independently while incorporating and addressing feedback from other team members
Ability to transform complex data into valuable and actionable insights
Strong organizational skills and ability to manage multiple projects simultaneously
Self-motivated to learn new skills and pursue professional development opportunities
2-3 years of experience in a similar role
APPLY TODAY and be sure to opt in to text communication with our recruiting team!
What we offer:
At TaxSlayer we realize the most important aspects in leading our industry are the bright minds behind everything we do. We are proud to offer our employees a highly competitive, comprehensive, and flexible benefits program. We offer flexible remote and/or hybrid work options when possible, depending on the role.
Exempt Salaried employees receive a generous PTO bank, in addition to Paid Holidays.
Insurance: Medical, Dental, and Vision insurance offerings from Aetna and Guardian. Options for Employee Only, Employee + Spouse/Domestic Partner, Employee + Children, or Family.
401K with 150% match on up to 3% contribution
Performance-based bonus and salary review process
Other offerings: Wellness Program, Life Insurance for employee, Long-term and Short-term disability, Critical Illness Insurance, Accident Insurance, Education Assistance, company-paid parking, on-site fitness facility, company store, and unlimited free coffee.
Please note: As a federal contractor, we are responsible to ensure our employees meet any obligations set forth by the U.S. government. We will inform you of any applicable requirements as they arise.
Equal Opportunity Employer
TaxSlayer is an equal opportunity employer and will not discriminate against any employee or applicant on the basis of age, color, disability, gender, national origin, race, religion, sexual orientation, veteran status, or any classification protected by federal, state, or local law.