Marketing Specialist

Seattle, WA, United States

About The Team

As the most-visited real estate website in the United States, Zillow offers customers an on-demand experience for selling, buying, renting and financing with transparency through a nearly seamless end-to-end service.

Zillow is seeking a highly motivated and creative Marketing Specialist to join our dynamic marketing team. As a Marketing Specialist, you will play a crucial role in promoting our brand, products, and services to a wide range of audiences. Your primary responsibility will be to create and implement marketing strategies that drive user engagement, increase brand awareness, and support business objectives.

About The Role

The Frontline Marketing Specialist will be at the forefront of developing the best content, communications, tools and resources for our frontline team of Loan Officers to ensure the best customer outcomes. This role will have a unique opportunity to impact and influence how our frontline teams show up and deliver a better experience for all customers through effective content and communications.

Key Responsibilities:

Develop Marketing Campaigns:

Plan and execute marketing campaigns to attract and retain customers, with a focus on driving user acquisition, engagement, and conversion.

Collaborate with cross-functional teams to ensure seamless execution of marketing initiatives.

Content Creation and Management:

Create engaging and compelling content for various marketing channels, including social media, email, website, and advertising platforms.

Manage content calendars and maintain brand consistency across all communication channels.

Market Research:

Conduct market research and analysis to identify trends and customer preferences.

Use data-driven insights to adapt marketing strategies and tactics.

Digital Marketing:

Optimize online advertising campaigns to reach target audiences and achieve performance goals.

Analyze and report on campaign performance, making data-driven recommendations for improvement.

Email Marketing:

Create and manage email marketing campaigns, including newsletters, product updates, and promotional content.

Segment and target email lists to deliver personalized and relevant content to subscribers.

In California, Colorado, Connecticut, Nevada, New York and Washington the standard base pay range for this role is $89,300.00 - $142,700.00 Annually. This base pay range is specific to California, Colorado, Connecticut, Nevada, New York and Washington and may not be applicable to other locations.

In addition to a competitive base salary this position is also eligible for equity awards based on factors such as experience, performance and location. Actual amounts will vary depending on experience, performance and location.

Who you are

2+ years of experience or a Bachelor's degree in Marketing, Business, Communications, or a related field.

Proven experience in marketing, digital marketing, or related roles.

Strong knowledge of digital marketing channels, strategies, and tools.

Excellent written and verbal communication skills.

Proficiency in analytics and data interpretation.

Creative thinking and a passion for staying updated on industry trends.

Ability to work independently and collaboratively in a team environment.

Get to know us

Zillow is reimagining real estate to make home a reality for more and more people.

As the most-visited real estate website in the United States, Zillow and its affiliates help movers find and win their home through digital solutions, first class partners, and easier buying, selling, financing and renting experiences. Millions of people visit Zillow Group sites every month to start their home search, and now they can rely on Zillow to help make it easier to move. The work we do helps people get home and no matter what job you're in, you will play a critical role in making home a reality for more and more people.

Our efforts to streamline the real estate transaction are supported by a deep-rooted culture of innovation, our passion to redefine the employee experience, a fundamental commitment to Equity and Belonging, and world-class benefits. These benefits include comprehensive medical, dental, vision, life, and disability coverages as well as parental leave, family benefits, retirement contributions, and paid time off. We’re also setting the standard for work experiences of the future, where our employees are supported in doing their best work and living a flexible, well-balanced life. But don’t just take our word for it. Read recent reviews on Glassdoor and recent recognition from multiple organizations, including: the 100 Best Companies to Work For, Glassdoor Employees’ Choice Award, Bloomberg Gender-Equality Index, Human Rights Campaign (HRC) Corporate Equity Index, and TIME 100 Most Influential Companies list.

Zillow Group is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please contact us at [email protected].

Applicants who receive job offers from Zillow Group will be asked to sign a Proprietary Rights Agreement which includes confidentiality, intellectual property assignment, customer and employee non-solicitation, and non-competition provisions. If you are contacted for a role at Zillow Group and wish to review a copy of the Proprietary Rights Agreement prior to receiving an offer, you may request a copy from your Recruiter.

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