Sales Consultant

Buford, GA, United States

Job Overview

Summary/Objective

The New and Used Car Salesperson is directly responsible for selling new and used vehicles at dealership gross profit, volume, and customer satisfaction standards.

Essential Functions

Approaches, greets, and offers assistance to any customer who enters the dealership showroom or sales lot

Assists customers in selecting a vehicle by asking questions and listening carefully to their responses and delivers a minimum number of vehicles per month

Writes complete sales orders and processes paperwork in accordance with dealership policies

Maintains owner follow-up system that encourages repeat business and contributes to customer satisfaction

Maintains a prospect development system

Conducts business in an ethical and professional manner

Describes all optional equipment available for customer purchase and fully explains product performance, application, and benefits to prospects

Follows dealership procedure to obtain proper identification from customer prior to test drive

Follows dealership sales process as directed by sales management

Demonstrate vehicles, offer test drives to all prospects and follows test drive route

Exhibits high level of commitment to customer satisfaction

Establishes personal income goals that are consistent with dealership standards of productivity and devises a strategy to meet those goals

Keeps abreast of new products, features, accessories, etc., and their benefits to customers

Knows and understands equity and values, and is able to explain depreciation to the customer

Ensures the Sales Manager has an opportunity to meet each customer

Turns 100 percent of closed deals to finance and insurance manager, along with properly completed paperwork (insurance information, trade title, etc.)

Prepares sold vehicles for customer delivery prior to customer arrival

Delivers vehicles to customers, ensuring that each customer understands the vehicle's operating features, warranty, and paperwork

Introduces customers to service department personnel to emphasize the quality and efficiency of service repairs and maintenance available in the dealership's service department

Schedules first service appointment

Follows up on all post-delivery items, tag/title work, "we-owes," and special requests to be sure all customer expectations are met

Reviews and analyzes actions at the end of each day, week, month, and year to determine how to better utilize time and plans more effectively

Attends company meetings as required

Maintains a professional business appearance as determined by dealership management in accordance with company policies

Knows and understands the federal, state, and local requirements that govern the company's business

Coordinates with the Sales Manager to set and meet new and used sales quotas and profit margin goals

Greets customers promptly and is polite and friendly

Consistently follows the outlined sales process

Utilizes floor time effectively in meeting the customers' needs and soliciting sales

Performs pre-delivery inspection and road test before delivery to customer

Delivers vehicles to customers after purchase. This process ensures that the customer understands the vehicle's operating features, warranty and paperwork, and it lays the foundation for customer loyalty

Utilizes the delivery of any new or used vehicle to create an event that will facilitate customer loyalty to the dealership

Conducts telephone transactions courteously and promptly

Utilizes a consistent quotation process for purchases, trade-ins, and vehicle sales

Utilizes dealership sales control (confirm CRM/DSM) system

Has ability to communicate effectively with new car buyers/customers and according to their preferred method of communication, whether by phone, by email, or in person and able to train other subordinates or peers to do the same

Has thorough knowledge of all dealership products and services and can convey this information to subordinates and customers

Directs customers to product information resources, including those available on the Internet

Maintains an ongoing customer database to capture repeat business

Attends product and sales training courses as determined by sales management and manufacturer

Maintains required dealership certifications

Sells, leases, and delivers new and used vehicles

Adheres to all Safeguarding, Red Flag, and 8300 procedures and policies

Exhibits a high level of commitment to customer satisfaction. Maintains a minimum customer satisfaction standard equal to or above the manufacturer expected average

Moves and arranges display vehicles on showroom and on lot as directed by management

Deals with customer complaints in a sensible manner by showing empathy and a pleasant attitude

Understands the federal, state, and local laws that govern retail automobile sales and ensures that new car sales programs are in compliance

Maintains reporting systems required by general management and the manufacturer

Ensures that the work areas and customer waiting area are kept clean

Follows all attendance and punctuality standards with adherence to timekeeping standards

Follows the Code of Business Ethics and Conduct

Understands and follows all work rules and procedures and follows lawful directions from Supervisors

Upholds the company's non-disclosure and confidentiality policies and agreements

Maintains a professional appearance for self and subordinates in accordance with company policy

Attends pertinent training on request

Assists with organizing and attends special events held at dealership or in the community

Attends company meetings as required

Other duties as assigned

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

EEO Statement

The Company is committed to hiring a diverse and qualified workforce. We will not consider any characteristic or category protected by state or federal law in hiring or employment decisions, including but not limited to race, national origin, color, religion, sex, sexual orientation, gender identity, disability, age, status as a parent, or genetic information.

Requirements

Competencies

Able to establish personal sales goals and implement a plan of action to achieve goals

Ability to understand, keep abreast of, and comply with federal, state, and local regulations that impact retail automotive sales

Computer proficiency

Good communication skills, both oral and written, with the ability to effectively communicate via face-to-face, phone, or by other means of communication

Ability to define problems, collect data, establish facts, and draw valid conclusions

Ability to process data and organize it for management analysis

Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals

Ability to compute rate, ratio, and percent and to draw and interpret bar graphs

Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume

Ability to understand and follow work rules and procedures

Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form

Ability to apply common sense understanding to carry out detailed but uninvolved written or oral instructions

Ability to work independently and to carry out assignments to completion within parameters of instructions given, prescribed routines, and standard accepted practices

Ability to interact well with others and be a positive influence on morale of department, dealership and organization

Supervisory Responsibility

None unless otherwise stated

Work Environment/Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.

Light Work- lifting no more than 20 pounds at a time and/or frequent lifting or carrying of objects weighing up to 10 pounds.

This position requires a good deal of walking or standing, 50 percent of the time or greater will stand and move throughout the dealership facility (lot, showroom, service department, offices) for most of the shift

This position may include prolonged periods of sitting with some pushing and pulling of arm or leg controls

This position requires climb, stoop, and kneel

This position requires the ability to hear and talk

This position requires the ability to have sufficient foot/hand/eye coordination to safely drive a vehicle

Will spend time outdoors, under varying climate conditions, subject to the elements, and may experience extreme heat and extreme cold and will also spend time indoors in air-conditioned areas

During winter months, will assist in cleaning vehicles from snow if applicable to the local climate

Position Type/Expected Hours of Work

Schedule may vary from week to week depending on operational needs.

Works evenings, weekends, and holidays as required.

Required Education and Experience

No prior experience or training is required

High school diploma or general education degree (GED) or equivalent combination of education and experience

Preferred Education and Experience

One-year certificate from college or technical school; or three to six months related experience and/or training; or equivalent combination of education and experience

Associate's degree (A.A.) or equivalent from two-year College or technical school; or six months to one year related experience and/or training; or equivalent combination of education and experience

Additional Eligibility Qualifications (Certification/Licenses/Registrations)

Valid Driver's License

Driving Record the meets insurance requirements and company policy

Current and active Sales License, in states where applicable

Safety Sensitive Position

The essential functions of this position require a person to work with hazardous or flammable materials; AND/OR to complete tasks in which a lapse of attention could result in injury, including without limitation the operating, repairing, maintaining, or monitoring of heavy equipment, machinery, or motor vehicles.

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