Director, Digital Marketing

Radnor, PA, United States

Essent Guaranty, Inc. Founded in 2008, we are a private mortgage insurer, approved by Fannie Mae and Freddie Mac and licensed nationwide. We offer private mortgage insurance, also known as mortgage guaranty insurance, MI, or private MI, for single-family mortgage loans in the United States, providing private capital to mitigate mortgage credit risk for lenders and investors. This, in turn, allows lenders to make additional mortgage financing available to prospective homeowners. We are focused on managing risk and dedicated to serving as a strong and fair counterparty. As a company, we bring strong private capital and a commitment to risk management to the mortgage insurance industry.

Title: Director, Digital Marketing

Location: Radnor, PA (on-site)

This is an advanced-level individual contributor position which works under limited supervision and is responsible for contributing to all marketing initiatives that position Essent’s title operations, products, programs, and brands in relevant and engaging ways. This individual is tasked with establishing and evolving core marketing and digital marketing processes, developing, and executing marketing strategies appropriate for title customer targets, developing current and new vendor/agency relationships, and reviewing key marketing metrics to make recommendations for improved effectiveness. This role is designed to be the primary face of title marketing across the company and responsible for managing title marketing projects and assets, including websites, online marketing, social media, and email.

A s a dynamic and resourceful professional, we will rely on you to perform the following duties: Establish core marketing and digital marketing processes and infrastructure to support title operations. (ex., technology, agency relationships, communication channels, etc.).

Develop strategic recommendations for updates, revisions and enhancements to digital and traditional marketing strategy based on competitive activity, market conditions, business updates and technology enhancements.

Manage the development and execution of digital marketing awareness and conversion strategies that support growth with all customer segments in alignment with the sales team.

Understand behaviors and trends of key customer segments and garner insights that are actionable. Partner with Sales and Operations to develop an approach to communicate with customer segments in a more meaningful way.

Drive and manage day-to-day maintenance and enhancements to core web assets.

Develop and manage organic search engine optimization strategy to increase non-brand results and enable thoughtful content recommendations for web and digital campaigns.

Assist in development, implementation and management of social media governance framework and sales enablement strategy, including content development, monitoring, escalation, and maintenance procedures.

Develop collaborative partnerships with IT and business stakeholders to drive marketing initiatives through to completion.

Audit and develop web accessibility strategy across title web properties. Develop and maintain WCAG 2.0 web/brand standards/guidelines to support broad web needs.

Develop a dashboard of key metrics and standardize weekly, monthly, quarterly and/or yearly reporting to meaningfully interpret marketing engagement results and implications aligned to industry benchmarks.

Performs other duties as assigned by management.

Minimum Education & Experience Requirements: Bachelor’s degree in Marketing, Communications, Public Relations or Business required.

Five plus (5+) years of experience in Marketing and Communications with hands-on experience in the design and management of high-volume volume social, web and email campaigns.

Proven foundation of digital marketing best practices and broad understanding of digital marketing principles.

Proficiency in HTML, CSS application and front-end development technologies/principles.

Experience with CMS and email marketing platforms as well as familiarity with marketing capabilities of CRM platforms (SugarCRM).

Thorough understanding of Google Analytics and/or other web analytics a plus.

Relevant experience in mortgage, real estate, title, or financial services institutions a plus.

Highly skilled communicator.

Demonstrated track record of setting and achieving aggressive marketing goals.

Financial services, mortgage lending or title experience a plus.

Authority on up-to-date marketing best practices.

Demonstrated meticulous attention to detail and hands-on experience in digital and direct data-driven marketing execution, project management, q/c, testing, measurement, reporting and ongoing management in an online and/or direct marketing environment.

Fluent and up to date in online and direct marketing best practices; Able to judge creative work and direct adjustments for the most impactful and effective output.

Proven foundation of marketing best practices and broad understanding of digital marketing principles.

Credible consultant, advisor, leader, facilitator, and implementer of online and direct marketing strategies. and initiatives to internal clients and stakeholders, clients, prospects, and key influencers.

Solid technical understanding of the latest tools, capabilities, and trends for marketing communications.

Proficient and up to date in digital marketing analytics and analysis.

Experience with best practices in marketing campaign strategy and execution, demonstrated subject matter expertise in marketing and sales automation software, delivery strategies, and measurement.

A demonstrated track record of setting and achieving aggressive marketing goals.

Results-driven with exceptional detail and knowledge around metrics, specifically A/B testing.

Ability to work on a wide range of project types, from strategy, to process and metrics definition, to hands-on campaign management.

Solid grasp of content marketing.

Proficient with Microsoft Excel, Word, and PowerPoint.

Our commitment to your success is enhanced by our competitive salary and comprehensive benefits package including paid time off, medical, dental, vision, 401(k) and disability benefits. We work to maintain a positive environment for our employees, where people can learn and grow with the company. Essent is an Equal Opportunity Employer.

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