Director, Growth Marketing - New Channels

San Diego, CA, United States

Position Description:

At Intuit we believe everyone has the right to prosper, which is why our mission is Powering Prosperity Around the World. Being a mission-driven company includes living our values every day. That means integrity is at the foundation of everything we do, including the products we design, the role we play in the communities we are a part of, and the way we treat every person that is a part of the Intuit family.

Our products, including TurboTax, Credit Karma, QuickBooks and Mailchimp, help solve our customers’ most important problems to help them make more money, save time, and make financial decisions with confidence.

Intuit was founded in 1983 by Scott Cook and Tom Proulx and went public in 1993. Today, with a customer base of over 100 million, over 17,000 employees, Intuit serves customers worldwide in 19 locations and 9 countries by using our AI-driven expert platform to deliver powerful solutions for our customers’ most important financial problems. And as much as we have re-invented our products and services, we have always stayed true to our core values.

Delivering on our mission on behalf of customers also means going beyond the products and services. We are committed to leaving the world a better place than we found it by delivering job readiness and creation through our Prosperity Hub Program, making a positive impact on climate with our focus on becoming twenty times carbon positive by 2030 and our unrelenting commitment to diversity, equity, and inclusion.

We’re proud to have a culture that attracts top talent and empowers them to do the best work of their lives. When employees know they can bring their whole selves to work – that translates into an environment that has been recognized as one of the world’s best and most innovative places to work year upon year.

Role Overview:

Turbo Tax serves over 48M consumers and businesses with a full range of tax solutions from Do-It-Yourself to Full-Service. Our ambition is to deliver double-digit revenue growth through the vision of “Getting Taxes Done for Everyone,” with our greatest source of growth coming from acquiring consumers and business owners from the Assisted Tax segment with our powerful line of products and services.

To continue our success, we must stay ahead of the curve on new customer acquisition models that extend core elements of our product into marketing channels and experiences. One of the core elements we want to extend into marketing channels is our network of tax experts. As such, we are hiring for a Director of Growth Marketing for activating experts as an acquisition channel. The ideal candidate will bring a high level of product-led thinking together with a deep knowledge of marketing channels, particularly Search, Social and CRM channels. We are looking for a “builder” – someone who is given broad autonomy to create and mobilize a team and to operate with velocity to build new capabilities, new partnerships, and programs from the ground-up. This candidate should be someone who operates with a boundaryless, barrier-breaking mentality and a strong bias-for-action. A candidate who has experience with a two-sided network where one side of the network is a group of professionals, experts, coaches or other authority figures is a plus.

The role will be responsible for assessing current capabilities to leverage our expert network in marketing channels, identifying gaps to enable experts as a marketing channel, building a product vision, hiring a team, and building a solution for implementation by the end of the year. The candidate will also have responsibility to identify the capabilities, systems and data needs to manage the solution on-going as an acquisition channel. Success will be evaluated by the ability to move with velocity to create, test and scale a product solution that enables the marketing team to hit targets for unit and revenue growth for the Assisted Services portfolio of products, which is growing close to +20% annually.

This role requires a seasoned leader who can balance: strategy vs. execution, short vs. long, and build vs. partnership opportunities.

Responsibilities Vision & Strategy: Identify ideal state experiences and capabilities with concrete steps over short, mid and long horizons. Define success and galavanize team around it.

Team Building: Identify, recruit, onboard and retain a team with critical cross-cutting skills required for the program

Content Strategy & Ownership: Create best in class content strategies for exploitation in marketing channels with both organic and paid media. Some domain expertise in Search, Social and/or CRM channels.

Data / Technical Requirements: Identify, source and/or build data, systems and technical capabilities required to scale solutions

Test and Learn: Rapid experimentation with a bias for action to generate output at scale; role models a learning mindset

Champion a culture of inclusion and innovation; create a safe, high-trust environment that encourages constructive debate and celebrates risk taking and failures

Experience building and scaling a new and complex digital product or web experience from scratch

Ability to identify and evaluate technical solutions to achieve desired product and marketing outcomes

Strong understanding of content, creative and technical strategies in Search and Social Media channels

Experience with media buying platforms, DSPs and performance marketing driving to digital products

Data-first, systems thinking; ability to conceptualize and operationalize a program

Have a proven track record for driving an innovative culture that translates into go-to-market successes and breakthrough outcomes

Be experienced at hiring, inspiring, leading and developing members of the team

Have a strong bias for action with the ability to juggle multiple priorities and create a sense of urgency in a fast-paced, dynamic environment

Additional qualifications include:

10+ years of relevant digital product and/or marketing growth experience; with at least 4+ years of experience in a digital DTC business

Passion to win: Driving high standards for individual, team, and organizational accomplishment. A mindset of creativity, innovation, calculated risk-taking and energetic drive to succeed

Mastery of growth marketing craft skills (hypothesis driven thinking, project scoping, lean testing, financial and business modeling, strategic option identification, and rigorous data analytics)

Exceptional execution capability - ability to identify technical and non-technical needs to build winning solutions, accelerate development, and operate at scale with requisite data and systems

Strong leadership presence and ability to communicate strategy and execution clearly and simply. Ease with executive-level interactions - ability to distill complex business issues and strategies to highlight insights and actionable recommendations in a concise and persuasive manner

Ability to think future forward and reason back; creative and “out of the box” thinking that drives innovation. Ability to “see around corners” and “connect the dots” to proactively drive business, not just respond to it

Relationship management and leadership experience, including working with cross-functional business partners and senior leadership

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