Content Creator, Paid Social
Los Angeles, CA, United States
ABOUT THRIVE MARKET
Thrive Market was founded in 2014 with a mission to make healthy and sustainable living easy and affordable for everyone. As an online, membership-based market, we deliver the highest quality healthy, and sustainable products at member-only prices. Every day, we help our 1.4M+ Members find better products, support better brands, and build a better world in the process. We are a profitable, half-billion-dollar revenue business proving that mission-focused companies can succeed. We are also a Certified B Corporation, recently became a Public Benefit Corporation, and are a Climate Neutral Certified company. Join us as we bring healthy and sustainable living to millions of Americans in the years to come.
THE ROLE
The Content Creator, Paid Social, will be responsible for creating compelling copy and producing engaging content for various paid platforms, including Meta, TikTok, Snapchat, YouTube, Paid Search, CTV, direct mail, and more. This role involves brainstorming, developing, and executing strategic concepts to attract new members and drive business growth. You will collaborate closely with other content creators and key stakeholders across the acquisition and partnership marketing teams.
RESPONSIBILITIES Generate strategic, click-worthy messaging for various channels and touchpoints
Create direct response (DR) and native ads based on acquisition briefs and creative brainstorms
Own the copy, content and editing process for paid social and acquisition assets
Communicate the Thrive Market mission and value proposition authentically to improve CPA, CTR, and hook rates
Assist with short-form copy creation for other verticals as needed
Take ownership of messaging strategy and execution for channels/projects
Ideate and execute holistic assets, including creative execution, visuals, and messaging
Enhance the efficiency of Acquisition and Creative teams by identifying trends and executing new growth marketing ideas
Distill key messages to their essence, regardless of the platform
Demonstrate experience across various social touch points
Ask critical questions and continually seek knowledge
Develop standards, systems, and best practices for direct response marketing based on insights
QUALIFICATIONS 3+ years of experience in digital marketing as a performance-driven content creator
Proficient in writing, concept, filming, and editing strategic videos for multi-channel ads
Strong portfolio showcasing diverse digital marketing executions, with a focus on growth marketing
Mastery of standard English spelling, grammar, and style
Excellent communication skills, balancing initiative and collaborative input
Passion for working in a mission-driven company
Highly collaborative team player with a keen eye for detail and professionalism
Innovative thinker unafraid to ask tough questions
Bachelor’s degree in marketing, communications, journalism, or a related field
Experience creating compelling CTV ads is a plus
Strategic, growth-oriented creative self-starter with a proven track record in paid ad creation, from brief intake to final edits
Deep understanding of social media and consumer preferences across different channels
Results-driven and solutions-oriented with a knack for creating pithy, engaging copy
Comfortable on camera with a portfolio of high-performing user-generated content (UGC)
Constantly generating new ideas and innovations
Highly collaborative and vocal team player
Thrives in a fast-paced environment with a high standard of excellence
Contract Details This is a contract position
Work Location: Los Angeles/ Remote
Work Hours: Flexible PST hours
Compensation details: $35-42/hr
At Thrive Market, we value diversity and inclusion, and we are proud to foster an environment that embraces it. We expect that all individuals contracting for Thrive Market would agree. Thrive Market 2024. All rights reserved. #LI-MR1
#J-18808-Ljbffr