Marketing Director, Creative Brand

Chevy Chase, MD, United States

We are looking for a highly motivated and experienced Marketing Director, Creative Brand to lead our creative, content and brand management initiatives. As the Marketing Director, Creative Brand , you will be responsible for developing, driving, and executing marketing strategies that align with our business objectives, strengthen our brand, and drive profitable growth. You will manage a team of creative and content professionals to deliver compelling and effective marketing campaigns across all channels.

Collaboration and confidence will be critical to the success of this role. Our marketing organization is rapidly evolving and integrating new functions – so it’s important you are comfortable with a high level of interoperability across various internal and external teams to produce solutions as well as developing new methods. We’re looking for someone willing to challenge the status quo and raise the bar with every initiative.

This role reports into the Sr. Director of Brand and Creative.

CORE RESPONSIBILITIES AND EXPECTATIONS:

Drive operational and executional excellence across all creative endeavors.

Develop and manage budgets for all content production, consistently looking for ways to maximize the impact of all investments. Holistically look for opportunity to leverage efforts beyond defined parameters of respective projects.

Establish procedural expectations, standards, milestones and measurable KPIs with every project plan.

Partner with Data and Analytics leads to establish testing frameworks and iteration opportunities to unlock optimal performance with each piece of content. Tie back content performance to specific business outcomes whenever possible, formulate hypotheses, and recommendations for future optimizations.

Lead post-mortem discussions with appropriate stakeholders and provide summary of learnings and actionable next steps to department leadership.

Partner with Strategy and Media Leads to ensure all creative output is aligned to defined business objectives, accounts for allowable spend, and strengthens brand health.

Produce briefs and identify opportunities that communicate and amplify the GEICO Masterbrand as well as product value propositions that resonate with customers and drive sustainable profitable growth and market share gains.

Contribute to the design of various market research endeavors that’ll provide the building blocks for guiding strategy recommendations.

Understand sources of growth, product positioning, competitive advantages, and drivers and barriers to success. Apply insights in a clear, thoughtful, and purposeful manner.

Motivate and mentor a team of creative professionals.

Manage and mentor a team of creative and content professionals, ensuring they are meeting performance goals and delivering high-quality work.

Motivate internal cross-functional teams and agency partners and drive accountability to business objectives.

Stay up-to-date with industry trends, consumer behavior, and emerging technologies to inform strategies and recommendations.

Set a clear vision of success for Marketing Strategy implementation and collaborate with Marketing Analytics to identify and track the appropriate KPIs.

Manage External Creative Agency Partner relationships.

Develop and govern ways of working and operating principles.

Drive creative excellence including evaluating quality of output, efficiency and effectiveness.

Set, track, and hold agency partners accountable against assigned business objectives.

PREFERRED QUALIFICATIONS:

The success of this role will be highly dependent on being able to balance business savvy with strong creative sensibilities, demonstrating a strong marketing acumen, and collaborating with critical stakeholders.

This person needs to be comfortable with working with external agency partners as well as our internal marketing organization.

This is both a right and left brained role—we need someone who is comfortable with data, analytics, creativity, and an advertising strategy which is compelling on both emotional and functional levels.

Has a strong understanding of content production across multiple mediums (Broadcast, Social, Digital, experiential)

REQUIREMENTS:

Bachelor's degree in marketing, business, or a related field. Insurance category experience a plus.

Minimum of 10 years of experience in marketing, with at least 3 years in a leadership role.

Strong understanding of marketing principles and the ability to develop and execute marketing strategies that align with business objectives.

Experience in managing large scale programs for both B2B and B2C activations.

Experience managing a team of creative and content professionals, with a proven track record of delivering high-quality work.

Experience working with external Creative and Media agency partners.

Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and senior leadership.

Strong analytical and problem-solving skills, with the ability to apply and make data-driven decisions.

Strong project management skills, with the ability to manage multiple projects simultaneously and meet tight and/or evolving deadlines.

Experience with digital marketing channels, especially paid and owned social media.

Strong subject matter knowledge and experience in scope of work building

LOCATIONS:

This position is hybrid with an expectation of 3x/week in office.

Expect up to 25% additional travel for Productions, Agency Meetings, and other business travel; Business travel expenses covered.

Preferred locations are commutable D.C. or NYC area.

At this time, GEICO will not sponsor a new applicant for employment authorization for this position.

Benefits:

As an Associate, you’ll enjoy our Total Rewards Program* to help secure your financial future and preserve your health and well-being, including:

Premier Medical, Dental and Vision Insurance with no waiting period**

Paid Vacation, Sick and Parental Leave

401(k) Plan

Tuition Reimbursement

Paid Training and Licensures

Benefits may be different by location. Benefit eligibility requirements vary and may include length of service.

Coverage begins on the date of hire. Must enroll in New Hire Benefits within 30 days of the date of hire for coverage to take effect.

The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled.

GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company. This applies to all applicants and associates. GEICO also provides a work environment in which each associate is able to be productive and work to the best of their ability. We do not condone or tolerate an atmosphere of intimidation or harassment. We expect and require the cooperation of all associates in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all associates and applicants.

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