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HubSpot Administrator & Marketing Specialist

Walnut Creek, CA, United States

Job Overview:

Drive lead generation and marketing success at Walnut Creek Dental with your HubSpot expertise. In this dynamic role, you'll manage marketing campaigns, optimize the HubSpot platform, and turn website visitors into qualified leads.

Key Responsibilities:

1. HubSpot Administrator

Leverage HubSpot's full capabilities through feature enhancements and integrations.

Create advanced reports and dashboards.

Train others on the HubSpot platform.

Customize HubSpot features, including views, properties, workflows, and more.

Create advanced reports and manage dashboards.

Conduct CRM database maintenance.

Keep updated with HubSpot's new features and third-party APIs.

2. Marketing Specialist

Design and execute email and other digital marketing campaigns

Grow new leads through Call to Action (CTA), landing pages, and content offers.

Enhance our marketing automation and lead nurturing processes across different channels.

Collaborate with the Marketing Director, Inside Sales, and Field Teams to generate leads.

Support marketing events and manage logistical aspects, along with other operational duties.

Analyze marketing performance and refine processes.

Monitor and evaluate marketing campaign effectiveness.

Collaborate with the Director of Marketing, Inside Sales, and Field Teams.

Requirements:

BA/BS degree or equivalent experience.

Proven HubSpot proficiency.

HubSpot CRM, Sales, and Marketing Certifications (Highly preferred).

Experience in digital marketing.

Basic HTML/CSS and design skills are a plus.

Excellent communication and a creative mindset.

Team player with the ability to manage multiple projects and deadlines.

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